Blue Chip

Thinking of cutting advertising? Think again. Find out what CPG brands risk by pausing marketing in our new report: https://bit.ly/bcwp-v2 Blue Chip research reveals the real cost of cutting ad spend. It may feel like a financial fix, but as this report shows, it’s actually a revenue risk. Dive into the white paper for a smarter marketing playbook that will help you defend—and grow—your marketing budget and keep your brand in the shopping cart. Get the white paper here: https://bit.ly/bcwp-v2 #advertising #marketing #budgetcuts #adspend #whitepaper

These behind-the-scenes shots come from an exciting, jam-packed production of not just one but THREE commercial spots (plus a photo shoot for good measure) for an upcoming campaign launch. Huge props to our client & production partners and our stellar Blue Chip team for their hard work. We can’t wait to see the final cuts this September! Kate Hearn, Kit Fries, Joel Walker, Jimmy Bright, Sam Christian, Chris Lindquist, Rex Kahr #tvspots #tvproduction #behindthescenes #adcampaign

Consumers are increasingly seeking out snacks with added fiber and protein and fewer artificial ingredients, and a recent announcement from #PepsiCo reinforces this trend. Read this new article from Chief Growth Officer Sarah VanHeirseele on how Blue Chip clients have helped lead the way on this snacking evolution and how other brands can follow suit: http://bit.ly/4meIgP2 #snackaisle #cheetos #doritos #betterforyou #productinnovation

Today, we celebrate Marilyn’s 10-year anniversary with Blue Chip. It’s impossible to overstate her impact on the agency. As the first smiling face to greet us each morning, Marilyn brings an infectious warmth, positivity and open heart that sets the tone for the entire office. She is our ultimate go-to—no task is too big or too small. When Marilyn’s on it, we know it’ll be done quickly, accurately and with care. Her incredible work ethic and unwavering dedication to Blue Chip shine through in everything she does. Marilyn also champions our Culture & Engagement efforts. Whether she’s helping organize events or raising her hand to support a team initiative, she brings our community together in ways that are both genuine and joyful. We are beyond fortunate to have Marilyn as part of the Blue Chip family. Here’s to celebrating a decade of excellence—and to many more amazing years ahead!

What’s on the horizon for Retail Media regarding a full-funnel approach, self-service, talent and measurement? In a new Path to Purchase Institute article, Blue Chip Sr. Director of Commerce & Investment Strategy Mary Kate Huffman weighs in on how brands can prepare for what’s to come. Read the full article here: https://lnkd.in/gWy4tvVf #retailmedia #retailmedianetworks #RMNs 

Advertising was once a top five career choice, but these days, it doesn’t even crack the top 15. In this Ad Age article, Blue Chip CEO Stanton Kawer plots the course for returning advertising to its former glory. Read the full article here: https://lnkd.in/gFKWR9td #advertising #advertisingindustry #careersinadvertising #collegegrads

What do you think of Gen Z’s work style? You may be proven wrong by this new Ad Age opinion piece from our very own Gen Z Associate Strategic Planner Paige Miller: https://lnkd.in/gvMxZm3S Check it out for a debunking of the tired stereotypes tied to Gen Z and an exploration of the unique value this generation brings to the table. #adage #genz #waysofworking #workculture

June 28th is National Foodie Day, and Blue Chip knows good food. From produce and bakery to snacks and frozen, we've worked with major brands across every aisle to highlight foodie favorites on-screen, online and in-store. We have decades of experience bringing change and connecting foodies with the favorites they love. #NationalFoodieDay #FoodAndBeverageMarketing #CPGMarketing 

Can you prove the value of marketing? Find out what CFOs really want in our new white paper: https://lnkd.in/gdk78sgF Margins are tightening—and 95% of CPG marketers say proving ROI to finance is a major challenge. But some are turning pressure into performance. Based on Blue Chip’s exclusive survey, discover how leading CPG marketers are using data, test-and-learn strategies, and finance alignment to drive growth for their brands. Get the full white paper: https://lnkd.in/gdk78sgF #CPGmarketing #MarketingROI #BrandCommerce #MarketingLeadership

Blue Chip was proud to sponsor and attend last month's Retail Media Summit in Chicago. Be sure to read the summit recap that includes session by session notes compiled by the editors of the Path to Purchase Institute. It also features insights from our own Mary Kate Huffman, Senior Director, Commerce & Investment Strategy, on how Retail Media is converging with broader marketing strategies. #P2PIRetailMediaSummit Get Summit Recap here: https://lnkd.in/gC5se6FE