2025: Unlock a New Revenue Channel for Your Brand 🚀 Are cookie-based identification methods leaving 95% of your website traffic anonymous? You could be missing thousands of opportunities daily. Wunderkind's proprietary identity network, built over 14 years, turns anonymous visitors into loyal customers. Our solution can deliver up to 25% of your total digital revenue. Want to learn how? https://ow.ly/ur5y50UXRCf #PerformanceMarketing #CustomerAcquisition #DigitalMarketing
About us
Wunderkind is pioneering a new category of AI agentic marketing decisioning — where identity meets AI to drive scalable performance across channel. As an agentic AI decisioning platform powered by identity resolution, Wunderkind helps brands expand reach and drive revenue by optimizing personalized messaging across channels and at scale. Wunderkind’s Autonomous Marketing Platform (AMP) is powered by a proprietary identity graph that tracks over 9 billion consumer devices and observes more than 2 trillion digital events annually — transforming anonymous traffic into known customers. Importantly, Wunderkind’s identity solution does not rely on third-party cookies and is designed with privacy in mind — enabling brands to stay compliant while achieving higher match rates and broader reach. By processing real-time click, browse, and purchase behavior across billions of consumers, Wunderkind’s agentic AI decisioning engine dynamically selects and triggers the highest-performing messages. Unlike traditional rules-based automation, Wunderkind’s agentic AI adapts to behavior in real time — learning and optimizing without manual configuration across email, text, social, ads, and onsite experiences. AMP integrates seamlessly with existing martech stacks — via SDKs, APIs, or ESPs — enabling true cross-channel orchestration without the need to replatform. Whether through lightweight SDKs for rapid web and app deployment, flexible APIs for direct data access and orchestration, or native integrations with leading ESPs and CDPs, AMP is designed to plug into any stack on the client’s terms — amplifying what’s already in place, not replacing it. Wunderkind powers over $5 billion in directly attributable revenue annually for leading brands across retail, ecommerce, travel and beyond — often ranking in analytics as a top-three revenue-driving channel in clients’ own analytics platforms. Brands like Harley-Davidson, Perry Ellis, True Botanicals, and Kendra Visit wunderkind.co
- Website
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http://www.wunderkind.co
External link for Wunderkind
- Industry
- Technology, Information and Internet
- Company size
- 501-1,000 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- identity resolution, triggered email, sms, performance marketing, onsite capture, owned channels, and Advertising
Products
Wunderkind
Identity Resolution Software
Wunderkind is the one-to-one performance marketing engine that delivers tailored experiences to individuals at scale.
Locations
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Primary
1 World Trade Center
Fl. 74
New York, NY 10007, US
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16 Dufour's Place
London, W1F 7SP, GB
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1 Sussex St
Barangaroo, NSW 2000, AU
Employees at Wunderkind
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Michael J. Bender
Interim CEO of Kohl's | Board Director | Advisor | Former CEO and COO | Private Equity and Public Company Leadership
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Fabrizio F.
Chief Financial Officer | Technology | Services | Media | Global
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Carlos Maldonado
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Richard Jones
Chief Revenue Officer @ Wunderkind | Performance Marketing
Updates
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POV: You’re all in on performance. But your ops team pushes back: “Wunderkind doesn’t integrate with our stack.” Totally fair. That used to be true. Wunderkind built its reputation on results. But for a while, that came with trade-offs. Our fully managed model meant we owned the execution… and the data stayed with us. No way to pipe identity signals into your ESP or CDP. No portability. But that’s no longer the case. Enter Build with Wunderkind: our modular, API-first framework designed for flexibility and control. Now you can: ⚡ Power on-site personalization with real-time signals 🔁 Route Wunderkind’s identity and behavioral data into your CDP 📬 Run messaging through your existing ESP, while we handle the decisioning We don’t just fit into your ecosystem, we make it perform better. Check out the the full blog to see how a former dealbreaker became one of our biggest strengths: https://lnkd.in/ehPuxhd5 #PerformanceMarketing #IdentityResolution #TechStack
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Big results come to those who test first... 🚀 Introducing Wunderkind’s Early Access Membership This is your all-access pass to Wunderkind’s most advanced, not-yet-launched features. We’re talking beta tools built to drive revenue, before anyone else can use them. You’ll collaborate directly with our product and engineering teams. Test features in real-time. Share feedback. And help shape the tools that could define the next era of performance marketing. You don’t just get early access. You get early advantage. 📈 Want in? Apply now and start testing the future: https://lnkd.in/eKMJix_7 #EarlyAccess #PerformanceMarketing #MarketingTech
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Wunderkind Ads hit the green with AdClub of Toronto, and we’re still smiling about it. From tee-off to the 19th hole, we loved getting face time with some of the brightest minds in advertising and publishing. Great conversations, big laughs, and the kind of networking that doesn’t feel like networking (just how we like it). Huge thanks to the AdClub Toronto crew for pulling off such a well-run, well-attended event. We'll see you at the next one, no mulligans needed.🏌️♀️⛳️ #WunderkindAds #AdClubToronto #GolfDay
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Anonymous traffic. Fragmented journeys. High acquisition costs. Sound familiar? In the fast-moving world of iGaming, marketing leaders are under pressure to deliver performance – but with less visibility than ever before. The key? Identity. Our latest guide, Unpacking the Power of Identity in iGaming, explores how to: ✅ Convert anonymous traffic into known, high-value players ✅ Reconnect fragmented journeys with first-party data ✅ Build personalised experiences that actually drive results If you're navigating complexity and chasing clarity, this is for you. 📥 Download the guide now: https://lnkd.in/eq8BPhTn
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Wunderkind is proud to team up with Givsly for the Great Donation Dunk in NYC! Taking place at the National Basketball Players Association (NBPA) HQ, this high-energy charity event brings together donation games, NBA nostalgia, and a legendary appearance by Walt “Clyde” Frazier—all to support impactful local nonprofits. 🏀 Learn more and get in the game: https://lnkd.in/dHitkzGB
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“If we use Wunderkind… do we lose creative control?” That’s a fair question. And it used to be a fair concern. Back when Wunderkind was purely a managed service, we handled it all: triggers, decisioning, even the design. And while brands loved the performance, some felt like they were stuck on the sidelines, waiting on ticket queues for simple creative tweaks. Not ideal for fast-moving teams. So we changed the game. Enter: Wunderkind Studio 🤝 real-time creative editing inside your own flows. And: Signals 🤝lets your ESP or CDP run the campaigns, while Wunderkind handles the behavioral triggers behind the scenes. You stay in your stack. Use your tools. Move fast. Keep full control. The truth? We don’t want to own your creative. We just want it to perform. ✨Here’s how we built for flexibility, without sacrificing results: https://lnkd.in/etu6gtxt
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Americans are shopping differently, and tariffs are to blame. 🛒 Brands, buckle up. The latest U.S. Tariffs: Consumer Impact Survey Series – July 2025 shows the ripple effects of rising costs and economic jitters hitting consumer behavior hard. Some eye-opening shifts: 👉32% of shoppers are buying fewer non-essentials to save money. 👉54% believe they are footing the bill for tariffs—not retailers or brands. 👉43% of women are actively bargain hunting 👉Gen X is the most skeptical group, with 46% doubting tariffs protect American jobs. Translation: Value messaging and transparency aren’t optional—they’re survival tactics. If you’re relying on brand loyalty alone, think again. Shoppers are rethinking everything, from where they buy to how much they’ll pay. Get the full story and actionable strategies inside our latest report. 🔗 https://lnkd.in/ePyib2Vk #Tariffs #ConsumerBehavior #RetailTrends
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Shopify brands, ready for a smarter way to scale? Wunderkind is now live in the App Store. 🚀 This expanded partnership makes it easier than ever for Shopify merchants to discover Wunderkind and kick off their journey toward high-performance, personalized marketing. With a seamless path to connect with our team, brands can start exploring how to: ✅ Recognize more of their site traffic with our proprietary Identity Network ✅ Deliver automated, hyper-personalized experiences like emails & texts ✅ Scale revenue and grow customer lifetime value with our Autonomous Marketing Platform We’re excited to bring Wunderkind’s industry-leading performance to even more merchants on Shopify. 🔗 Check out the app → https://lnkd.in/gErr_Pau #Shopify #EcommerceMarketing #MarTech #Personalization #Wunderkind
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“Wunderkind is a black box.” We’ve heard it. From RFPs to conference side-eye, it’s the #1 reason some brands hesitate to work with us. And once upon a time? Fair. We were a fully managed service: the plug-and-play performance engine that just worked. But the tradeoff? Less visibility. Today, that perception is stuck in the past. Wunderkind has gone full API-first, real-time analytics, SDK-integrated, control-in-your-hands modern. You can run your own creatives. Sync with your ESP and CDP. And finally get visibility into what’s working, and what’s just noise. We’re not here to replace your stack. We’re here to supercharge it with performance, transparency, and total flexibility. Think we’re still a black box? Pop the hood. 👉 Read why brands are rethinking Wunderkind: https://lnkd.in/em-ntk64 #Martech #PerformanceMarketing #MarketingAutomation