Avex E-commerce

⚡️ As a team that lives at the intersection of design, tech, and commerce, sponsoring the first-ever Pulse Summit in NYC was a natural fit for Avex. Brought to life by Vervaunt, the event gathered #ecommerce leaders from some of the world’s most brand-forward merchants for a day of bold ideas, sharp insights, and meaningful conversations across fashion, beauty, and lifestyle. Proud to support events that inspire progress—and excited for what’s ahead 🙌🏻

Great #CX isn’t accidental. It’s tested, tuned, and intentional. In the latest episode of Conversions from Hell, Avex CEO John Surdakowski sits down with Alex Nelson, Director of Digital Product at Cozy Earth, to explore how the brand is using #AI, #usertesting, and #digitalinnovation to scale personalized experiences without sacrificing aesthetic or brand integrity. This conversation goes beyond #personalization. It’s about identifying the right signals, challenging assumptions, and ensuring every optimization aligns with your long-term brand vision. 🔗 Tune in Now: https://lnkd.in/eGg4hmQC

Our Peak Performance Panel & Dinner, hosted in partnership with Shopify and Attentive, brought together #eCommerce leaders for one of the most honest and impactful conversations around unified commerce. Our CEO John Surdakowski led a thoughtful discussion with KHAITE, quip., and Attentive on how today’s top brands are building systems that unify brand, data, and experience—while staying agile enough to experiment with tools like AI. The evening continued with a seated dinner, meaningful connection, and a few curated curated gifts from our brand partners. Till next one NYC 🏋️

📊 Most #ecommerce teams focus their #optimization efforts where the data is loudest: homepage traffic, product page engagement, cart abandonment, and checkout conversion. But just below that surface is a layer of overlooked digital real estate that quietly impacts performance. These pages are often where trust is won or lost, where conversions stall, and where lifetime value quietly slips away. 👉 In our latest blog, we unpack the under-optimized pages that deserve more attention and share best practices for turning them into high-performing assets: https://lnkd.in/eW7zxKDJ #ecommercegrowth #conversionrateoptimization #CRO #customerjourney

🏋 Luxury doesn’t tolerate lag. Every interaction with a premium brand should feel as refined as the product it sells. Avex E-commerce ensured The Shop by Equinox delivers on that promise by optimizing the #technology that powers the experience. Our team took a deep dive into The Shop by Equinox through comprehensive #technical, #CRO and #UX audits. We uncovered a range of hidden performance issues, from unused JavaScript to code bloat and inconsistent development patterns. These audits revealed the inefficiencies affecting speed and usability, guiding every #optimization that followed. Explore the experience: https://shop.equinox.com/

We’re proud to be sponsoring and attending the Pulse Summit by Vervaunt in NYC on July 17th! Join us to hear from brands like Unilever Prestige, Dr. Martens, and A.P.C. on all things #Commerce, from the landscape of #DTC to international growth, data, and more. 🎟️ Retailers, claim your free ticket and let’s connect: https://lnkd.in/dJcWfx-x

🎤 Behind every standout brand is a system that fuses storytelling, data, and technology into a single, high-performing engine. On July 15, Avex, Attentive, and Shopify are coming together to host the Peak Performance Panel & Dinner at the iconic Equinox Hotel #NYC — an evening designed for brand operators focused on in-depth, real-world strategies around unified commerce. We’ll kick off the evening with a dynamic #panel featuring leaders from quip. and KHAITE, followed by a hosted dinner and open bar. If you're building for scale, you should be in the room: https://lnkd.in/dkT22HFg

For brands with cultural weight, D2C isn’t just a volume play. It’s a value play. With retail and B2B already thriving, AriZona Beverage Co. partnered with Avex E-commerce to reimagine #D2C — not as a sales channel, but as a branded stage to launch new products, nurture loyalty, and build deeper emotional connections with an already passionate audience. Avex led a strategy-first digital transformation: 🧃 Strategic discovery & executive alignment 🧃 Rebuilt site architecture and product taxonomy 🧃 Modular design to support evolving SKUs and sub-brands 🧃 Fully custom loyalty program—Club 'Zona 🧃 Scalable Shopify infrastructure to support long-term growth Because the true ROI of D2C? Ownership. Agility. Brand equity. Check out the full story: https://lnkd.in/g2MTsbFN

#Internationalization should align with your operational readiness and brand maturity—not just your ambition to grow. For Shopify merchants, expanding into global markets doesn’t follow a one-size-fits-all roadmap. It’s a nuanced journey that depends heavily on where your brand is today across logistics, technology, and team capabilities. In our latest blog post, we introduce a clear and actionable framework to help merchants scale internationally with intention: 🪜 Crawl: Start with low-friction market validation 🚶🏻♂️ Walk: Layer in strategic localization, including language, fulfillment, and compliance infrastructure. 🏃🏻♂️ Run: Build fully localized, end-to-end experiences tailored to specific markets at scale. Whether you’re exploring new regions or preparing for a multi-country rollout, this phased approach helps ensure every step is purposeful, sustainable, and aligned with your growth trajectory. 🌏 Read more: https://lnkd.in/eu_aV56n

📧 Behind every well-performing #email is a mix of strategy, creative, and ongoing optimization. At Avex E-commerce, we thrive in that overlap. From always-on flows—like welcome, post-purchase, and win-back—to timely campaigns for launches and seasonal moments, we build #retention programs that are cohesive, customer-centric, and true to the brand. It’s not just about what you send. It’s about when, why, and how it fits into the bigger journey. If you’re thinking about leveling up your retention strategy, let’s talk: https://lnkd.in/grfn2f9g