AS Beauty Group

Big news from the Cover FX team! We’ve been named a FINALIST in three categories at the Content Marketing Awards:  Most Innovative Content Distribution Strategy – Paris Jackson Campaign Best Use of Influencer Marketing – Hickey Magic Campaign Best Short Form Video – Ms. Irrelevant Campaign Each project pushed boundaries, sparked conversation, and blended creativity with purpose, from redefining edge with Paris Jackson, to viral TikTok-worthy moments with Hickey Magic, and to spotlighting bold voices in beauty with Ms. Irrelevant. Huge thanks to the Content Marketing Institute for this recognition, and to every creator, partner, and team member who helped bring these campaigns to life. You can view the official listing here: https://lnkd.in/eWCz46Yj

We’re owning our age, and our humor! Laura Geller Beauty has won Best Use of Humor at the Content Marketing Awards for our “Own Your Age” campaign! This campaign was rooted in a simple but powerful truth: aging is something to celebrate, not hide. With a little wit and a lot of heart, we set out to challenge outdated beauty standards and spotlight the confidence, vibrance, and joy that comes with age. From clever content to bold messaging, our team leaned into humor to spark conversations, shift perceptions, and empower women over 40 to take center stage. Huge thanks to the Content Marketing Institute for this recognition, and to our incredible team, talent, and community who helped bring this vision to life. You can view the official listing here: https://lnkd.in/eWCz46Yj

We’re feeling blissfully proud! Our Elder Millennial Campaign was named a FINALIST for Best Use of Humor at the Content Marketing Awards. At Bliss, we don’t take ourselves too seriously, but we do take skincare (and a good laugh) very seriously. This campaign celebrated the elder millennial experience with a wink and a nod to Y2K nostalgia, aging skincare needs, and the chaotic joy of growing up in the AIM-to-TikTok era. Being recognized for our humor is an honor, especially when it helps us connect with our audience in a fun, authentic way. Huge thanks to the Content Marketing Institute for the love, and to our amazing team and community who brought this campaign to life. You can view the official listing here: https://lnkd.in/eWCz46Yj

We did it — Bliss just took home a CommerceNexty Award for Most Effective Brand Storytelling! Our  Elder Millennial campaign, featuring the one and only Iliza Shlesinger, flipped the script on today’s youth-obsessed beauty standards. While the skincare aisle gets flooded with Gen Alpha energy, we brought the spotlight back to the grown-ups with a hilarious and nostalgic take on skincare. Iliza’s viral video, where she hilariously battles tweens for shelf space in a beauty store, called out the “Sephora Kids” trend and made one thing clear: skincare doesn’t come with an age limit. This bold campaign broke through the noise and reminded everyone that effective, no-nonsense skincare isn’t just for the TikTok crowd. Thank you, CommerceNext, for this incredible recognition! You can view the announcement here: https://lnkd.in/eGrXmcX8

We are thrilled and honored to receive the Merchandising Excellence Award from QVC! Thank you to QVC for your continued partnership and support. This recognition is a true testament to the incredible team at Laura Geller Beauty—your hard work, creativity, and dedication made this possible. This win belongs to all of us!

Our Own Your Age campaign began with a powerful message, and now it has earned Silver at The Drum Awards in Fashion & Beauty! To celebrate National Mature Women’s Day in April 2024, we teamed up with the brilliant and hilarious Leanne Morgan to craft a campaign that truly resonated. As our Age Empowerment Coach, Leanne brought her signature charm and authenticity to a message that reminded women everywhere that confidence only gets better with time — and embracing your age is something to celebrate. A huge thank you to the Drum Awards for recognizing our work! You can view the official listing here: https://lnkd.in/ec7Nitpc

On June 4th, 2025, AS Beauty had the honor of volunteering at a very special luncheon for Holocaust survivors - a moving and humbling experience we will never forget. Volunteering is a cornerstone of our company culture, and this event reminded us of the power of human connection, compassion, and remembrance. Sharing stories, laughter, and beauty products with these extraordinary individuals was a profound privilege.   We are deeply grateful to Selfhelp and JCC Forest Hills for making this opportunity possible and to our employees who brought their full hearts to the table.   #BeautyInAction

We’re beyond proud to share that our recent campaigns for Cover FX have been recognized for their creativity, impact, and innovation - across beauty, comedy, and culture at the Telly Awards! Gold Winner: Ms. Irrelevant – General – Beauty, Fashion & Shopping To spotlight the new sweat-proof performance of our hero product, Total Cover Cream Foundation, we launched Ms. Irrelevant in July 2024. Inspired by the NFL term “Mr. Irrelevant,” this powerful campaign flipped the script, featuring female pro athletes who were chosen last but proved to be anything but irrelevant. Their stories of strength and perseverance redefined beauty and broke sports stereotypes. In the video, they applied our foundation and put it to the test through intense workouts, and it stayed flawless under pressure. Silver Winner: Hickey Magic – General – Beauty, Fashion & Shopping Launched just after Valentine’s Day, this cheeky, TikTok-ready campaign got everyone talking. We played on the word “hickey” and teamed up with 17 fearless creators to showcase how our foundation covers everything. The result? Viral videos, millions of views, and a whole new wave of Gen Z fans discovering Cover FX. Gold Winner: Paris Jackson 2024 Grammys Stunt – General – Brand Collaboration (Use of Creator, Celebrity & Influencer) For the 2024 Grammys, Paris Jackson partnered with Cover FX to make a bold red carpet statement. Our pro artistry team used Total Cover Cream Foundation to cover over 80 of her tattoos in a flawless six-hour transformation — all captured in a striking 45-second video. The buzz was instant, with press and influencers praising the artistry and innovation behind this unforgettable beauty moment. You can view the official listings here: Paris Jackson: https://lnkd.in/eWV7U2Zi Ms. Irrelevant: https://lnkd.in/eMT8Shup Hickey Magic: https://lnkd.in/eQdYcZgz

We’re thrilled to share that Own Your Age is a Silver Winner at the 2025 Telly Awards for Craft - Use of Comedy! This specialty category celebrates the impactful use of humor, and we couldn’t be more proud to have brought laughs and empowerment together in this campaign. In honor of National Mature Women’s Day in April 2024, we partnered with the hilarious and inspiring Leanne Morgan to create a video that struck a chord with women everywhere. As our witty Age Empowerment Coach, Leanne reminded us that confidence has no expiration date — and that owning your age is something to be proud of. Huge thanks to everyone who brought this project to life! View the official award listing here: https://lnkd.in/eRUyZu3d

Exciting news! Our Own Your Age campaign featuring the incomparable Leanne Morgan just brought home two honors at the Shorty Awards — Gold for Humor and Bronze for Comedy Video! To mark National Mature Women’s Day in April 2024, we partnered with Leanne to create a playful, empowering video that resonated with women everywhere. As the witty and wise Age Empowerment Coach, Leanne reminded us that confidence has no expiration date — and that owning your age is something to be proud of. We're thrilled to see this message strike a chord and grateful to the Shorty Awards for recognizing the power of laughter, self-love, and authenticity. You can view the official listing here: https://lnkd.in/e3EpXi-2