Ampd

Amazon pulled out of Google Ads. Are your ASINs still being found? In under 48 hours this July, Amazon disappeared from Google results, going from 50–60% impression share to zero in the U.S. If you’re relying on Amazon to drive discoverability, that safety net is gone. And if you're not actively driving offsite traffic to your Amazon listings? You're handing sales to competitors, DTC sites, and retailers who are showing up when high-intent shoppers search. Click below to read our CEO Joshua Gebhardt’s full POV. Key takeaways:  - 46% of product searches still start on Google  - Amazon's exit from paid search leaves brands exposed  - Offsite traffic converts 3–6x better on Amazon than DTC  - Without visibility, your path to purchase breaks, online and in-store  - Brands that own offsite media can prove impact in JBP negotiations At Ampd, we believe the brands that win are the ones that own their traffic. That’s why we help ecommerce teams run AI-powered Google Ads that drive and prove incremental Amazon sales. If Amazon won’t do it, your brand must. #ecommerce #googleads #omnichannel #Ampd #retailmedia #JBP #cpgmarketing

Is your brand ready to take back SERP real estate recently vacated by #Amazon? This change in #ShoppingAds strategy underscores the opportunity for brands who want to take control of  #OffsiteMedia while still allowing customers to buy at their preferred retailer. From search to sale… learn how you can be smarter, faster, and fully measurable in your offsite media strategy: https://www.ampd.io/

Turns out you can teach an old dog new tricks! Petmate, a trusted leader in the pet supply space for over 65 years, was looking for new and innovative ways to drive traffic to their Walmart PDPs. Strategic support from Ampd helped Petmate launch tightly-targeted keyword campaigns and achieve measurable success quickly: - 26,000+ clicks from Google to Walmart PDPs - CTR gains across multiple pet product categories - 66% lift in Walmart units shipped 📈 Learn more about this scalable solution by reading the full case study here: https://lnkd.in/gZn78GzT #Ampd #Omnichannel #CPG #DigitalMarketing

Do you know what’s no longer working in digital commerce marketing? Read our latest article from our Offsite Insight blog, where we break down the legacy strategies that are quietly draining budgets, slowing growth, and creating friction in the path to purchase. Here’s a quick preview of what’s no longer working: ❌ Media Mix Modeling as your optimization engine MMM is too slow for today’s shopper. Commerce moves in days, not quarters. ❌ “Where to Buy” buttons as your default CTA They interrupt the journey and kill conversion. Shoppers want a seamless path, not more steps. ❌ Siloed teams and siloed media strategies When retail, brand, and shopper teams don’t speak the same language, media waste multiplies, and attribution suffers. If any of this sounds familiar, you’re not alone. But there is a better way forward Read the full breakdown now on the Offsite Insight blog  #RetailMedia #CommerceMedia #CPGMarketing #OffsiteInsight #Ampd #DigitalStrategy

What if we told you deep-linking could boost your offsite-to-retail conversion rates by up to 15x? If you're: -Using Amazon Attribution but manually managing product-level links -Sending shoppers to generic URLs instead of deep-linking into signed-in apps -Running Meta or TikTok ads without connecting them to the right retail destination Then you're leaving serious performance on the table. With Ampd, every ad click is routed through a smart, device-aware, deep-linked experience, driving shoppers directly to your product page on Amazon (or other retailers), fully signed in and ready to convert. ✔️  Better experience for the shopper. ✔️  Better results for your brand. Explore how deep-linking with Ampd can transform your offsite media: https://lnkd.in/eyAfBy_W #DeepLinking #CommerceMedia #ConversionRateOptimization #ShopperExperience #Ampd

We’re excited to welcome Rachel Hansen to the Ampd Marketing team! Rachel brings a deep background in SEO and online advertising and will be partnering closely with our marketing team led by Megan Harbold to drive marketing strategy and execution forward. Outside of work, Rachel is a Seattle sports fan, board game enthusiast (favorites include Machi Koro, The Crew, and Wingspan!), and proud mom of two. In her own words: “I’m thrilled to be joining the Ampd Marketing team! I’m passionate about helping innovative solutions grow, and I'm impressed with the ways Ampd is solving real challenges in media with measurable, modern solutions. It's easy to see why brands are loving this unique, data-driven platform.” Help us give Rachel a warm welcome! 👋 #WelcomeToTheTeam #RetailMedia #MarketingInnovation #Ampd

Social-first commerce has evolved, from clicks to actual sales. Watch our video… For the last decade, Where to Buy (WTB) solutions played a crucial role in helping CPG brands connect digital ad dollars to retail outcomes. They filled a gap when retailers didn’t offer sales attribution and provided helpful signals like “click to cart” or “purchase intent.” But the game has changed. With Ampd’s direct Social Media connections, top CPG brands are going beyond intent to measure real retail sales from Meta and TikTok. Here’s how: ✅ Attribute actual purchases across Amazon and Walmart ✅ Skip extra landing pages by driving shoppers directly into logged-in retailer app experiences ✅ Identify which creatives and audiences are actually moving revenue, while in flight It’s not just about upgrading tech, it’s about removing friction. Every extra click & landing page loses you 30–50% of shoppers. Gen Z and Millennials won’t wait. If it’s not seamless, they’ll bounce, or worse, buy from your competitor. Performance and brand teams are now held to the same bar: prove revenue. If your funnel isn’t fast, measurable, and frictionless, it’s time to rethink it. #CPG #RetailMedia #SocialCommerce #TikTokAds #MetaAds #MarketingAttribution #Ampd #WhereToBuy

All of our Prime Day packages have arrived! And so have the expert opinions on what to do now to win Q4… because we’re doing this all over again soon. The Summer 2025 Amazon Prime event is officially in the books, and once again, it delivered record-breaking sales and even steeper discounts. But what happens after the halo fades? At Ampd, we asked industry experts one key question: "In the wake of Prime Day, what early signals should marketers and ecommerce leaders be watching to understand how consumer behavior, ad performance, and channel strategy will shift in the second half of the year—and how should they adapt now to stay ahead?" Their answers highlight a shift beyond performance marketing and toward performance momentum -> across new tech, deeper loyalty plays, and smarter profitability strategies. Thanks for contributing your perspectives:  Chris Perry, firstmovr Michelle Urwin, Skai Mike Black, Profitero+ Joshua Gebhardt, Ampd The bottom line: The second half of the year won’t be won on discounts alone. It’ll be won by strategic agility, agent-friendly content, and post-promo plays that turn spikes into sustainable growth. Let Ampd help you make #CommerceMedia work harder and smarter. #Ecommerce #RetailMedia #PrimeDay2025 #CommerceStrategy #AIinRetail #DigitalMarketing #Ampd

🚨 Reminder: Retail media is booming… but if your social spend isn’t driving conversions, it might be time to rethink your strategy. TikTok, Meta, and other social platforms are evolving fast. Their shifting algorithms make attribution a moving target, and most media strategies haven’t caught up. Join us July 17 for a live, no-fluff conversation with Ampd + BWG Global on what’s broken in commerce media, and what top brands are doing right now to fix it. We’ll break down: - Why your social spend might be leaking performance - How TikTok Search Ads are unlocking measurable Amazon sales - The impact of outdated Where to Buy tactics and legacy thinking - What modern media mix modeling should actually look like If you care about performance, attribution, and driving real marketplace sales, this is the conversation you can’t miss. Save your spot: https://lnkd.in/gAEA3Syf #RetailMedia #CommerceMedia #Ampd #TikTokSearchAds #Attribution #PerformanceMarketing

Retail media is booming, but are we doing it right? Join Ampd and BWG Global for a no-BS conversation on what’s holding #commercemedia back… and how brand advertisers can finally break through the noise. July 17, 2025 Live Webinar with Ampd + BWG https://lnkd.in/gAEA3Syf We’re diving into questions most teams are too afraid to ask: Why are brands still relying on outdated Where to Buy tactics that bolt onto campaigns like an afterthought — and what happens when you remove them altogether? Can you really be “closed-loop” if you’re making decisions off last quarter’s data? Is your media mix model killing short-term performance? (Spoiler: probably.) How is legacy thinking from the Robinson-Patman Act still shaping digital strategies, and what needs to change now? Expect sharp takes. Expect fresh answers. Expect to walk away with at least one tactic you’ll want to reshape for the better. #RetailMedia #CommerceMedia #Ampd #MarketingInnovation #ClosedLoop #ShopperExperience