6sense

Every interaction shapes how buyers see you… Which means (pretty much) EVERYTHING is marketing. In this episode of Revenue Makers, Seth Godin digs into how marketing isn’t just the campaigns, content, or brand awareness — it’s every interaction, signal, and connection that shapes how buyers see you. If you’re ready to rethink marketing as a holistic force, this episode is for you. Listen to the full episode here: https://okt.to/AGkcgZ

Exciting news! 6sense has been named a Leader in The Forrester Wave™: Conversation Automation Solutions for B2B, Q4 2025 🎉 Forrester Research evaluated conversation automation solutions using rigorous criteria to analyze their capabilities and strategy. The report says it best: "6sense best fits buying-group-oriented organizations with the primary goal of automating outbound conversations to increase sales meetings booked." We believe this recognition reflects the value 6sense provides to our customers thanks to our AI Email offering. Our eight out-of-the-box conversation flows deliver automated prospect outreach, data enrichment, revenue enablement, and personalized engagement. As one customer recently shared: "What I love most about Email Agents is the peace of mind it provides. We know that no matter what, leads are being followed up with." Dive into the report for more insights from Forrester: https://okt.to/7ZMjgz

ICYMI: you can stop getting blamed for bad leads…. Traditional lead gen tactics are failing — but revenue teams can build engines focused on buying committees, not individual contacts. Grab our latest guide to learn: - Why your current lead generation framework is broken - How to qualify accounts (not just leads) using fit, intent & behavior - How to move past disconnected tools and align marketing + sales If you’re ready to stop chasing form fills and start building a pipeline that ACTUALLY converts, this one's for you. Get the guide: https://okt.to/PegakQ

Multiply your wins, impact, and pipeline 🚀 This #6sBreakthrough25 track is packed with powerhouse marketers who’ve turned strategy into results. The Multiply Wins with Proven ABM Playbooks track is where you can get inspired by proven frameworks, scalable playbooks, and success stories that delivered real revenue impact. 🎤 The speaker lineup includes: Caleb Rountree, Sr. ABM Manager, 8x8 Sarah Croskrey, Director of ABM, Jones Lang LaSalle Ltd. Anjeli Jackson, ABM Strategy Manager & Platform Lead, OpenText Angela Borseti, Global Campaigns Manager, OpenText Ed Breault, CMO, Malbek Lizzy Painter, VP of Growth, Malbek Tom Link, Marketing, Litmos Allison Samsel, Director of Demand Gen, Litmos Stephanie Peterson, ABM Manager, FireMon Amy Yuan, Marketing Ops Director, FireMon From scaling pipeline to orchestrating sales alignment to building revenue engines of the future—these sessions are a can’t-miss for any ABM leader. Who’s ready to multiply their wins? Save your seat before it’s too late: https://okt.to/95AFBy

Better together 🤝 The 6sense Partner Library is your one-stop shop to explore the amazing ecosystem of partners helping Revenue AI come to life. From tech integrations to agency experts, this library makes it easy to: 🔗 Find solutions that complement your GTM motion 📚 Learn from best-in-class partners 🚀 Accelerate pipeline and revenue outcomes Whether you’re looking to expand your stack or connect with proven pros, it’s all here. See how you can maximize your tech stack: https://okt.to/sRy1HA

🎭 From the NFL to America's Got Talent to YOUR Breakthrough keynote stage comes: Jon Dorenbos LLC who turned the impossible into magic. After 14 seasons in the NFL, a career-ending heart condition could have been his final act. Instead? It became his greatest trick yet. At Breakthrough '25 (Nov 11-14 in Vegas), this bestselling author and motivational magician is bringing his signature blend of resilience, humor, and actual sleight of hand to show you how challenges become opportunities. Ready to create some magic in your revenue strategy? ✨ Register now: https://okt.to/3OzDmC #6sBreakthrough25

AI search has a lot of CMOs panicked. Traffic is down, clicks are disappearing, and everyone’s wondering what it means for pipeline. Here’s the good news: if you’ve been following modern marketing fundamentals — leaning into ABM, building trust, and showing up with substance — you already have a head start in the AIO/GEO era. I unpack what that means (and what to do next) in my new Forbes piece. 👇 Check it out and LMK what you think!

Want GTM insights that actually make you smarter? 📰 The Secret Sauce delivers goodness straight to your inbox: 📊 Fresh data + research from our Science of B2B team 🎯 ABM + sales strategies that work in the real world ✨ Customer stories + event invites you don’t want to miss Skip the noise. Get the good stuff. Subscribe here: https://okt.to/uPtVo4

From blind spots to competitive edge… 👀 NanaWall needed a way to uncover the hidden signals behind their buyers’ journeys. With 6sense, they’re now able to: ✅ Spot engagement blindspots they couldn’t see before ✅ Focus sales efforts on the right accounts at the right time ✅ Gain a clear competitive advantage in their market The result? A smarter, more precise GTM motion that helps them stand out. Hear how Nanawall is using 6sense to transform their revenue strategy. Then read the full story here: https://okt.to/z4Q9ms

Creativity + impact = why we love our team ✨ Angela Sadighian, CMP shares what makes 6sense such a special place to work — from the freedom to bring ideas to life, to designing memorable moments at Breakthrough. It’s people like Angela who make our culture shine here at 6sense!