22squared

The Top 50 Women Leaders of Atlanta for 2025 Women We Admire is pleased to announce The Top 50 Women Leaders of Atlanta for 2025. As the capital and largest city in Georgia, Atlanta is a dynamic center of progress and culture, known for its iconic landmarks, diverse communities, and global reach. Dr. Shruti Singal,MD,MBA (Optum), Shannon H. Longino, CPM® (Truist), Colleen Finn Ridenhour (Feed the Children), Angelene B. (Flagstar Bank), Jennifer Fann-Tucker (Lucent Health), Windy Nicholson (Salesforce), Tenee Hawkins (GCI Health), Laura Livers (Intouch Insight), Kelly Read, MBA, PMP, SA (M3), Varsha Bidarakoppa (Booz Allen Hamilton), Maranie Brown, MBT, FACHDM (BlackRock), Aiyisha Adams, MBA, CRPC, CDP (Osaic), Savita Shankar (Fiserv), Kelly Rolader (BIC), Maisha Riddlesprigger (Outdoor Recess), Kashmira Date (Pfizer), LaShaun Solomon, MBA (Pyramid Consulting), Dorren Schmitt, Ph.D (Allen Media Group), Yaarit Silverstone (Accenture), Nakia McCall (Stride Inc.), Che Watkins (Braven), Suneeta Mishra (Equifax), Lacey Murrah (Cox Automotive, Inc.), Kali Franklin (Phoenix Suns), Kattrina Richardson (Cardinal Health), Dee Ann Turner® (Dee Ann Turner & Associates), Jenny Yeend (22squared), Rita Parker (Access), Tauhira Ali (National Electrical Contractors Association), June Kim, CPA, MSA (UHY Consulting), Tami Martin Asheroff (Arclin), and Crystal Meyers (Thought Logic Consulting). Nominate a woman leader at https://lnkd.in/gr_guaPH Sign up for free email newsletter at https://lnkd.in/gFsjdj4 #leadership #womenleadership https://lnkd.in/ey4nVc5w

Thrilled to have just wrapped up the Digiday Programmatic Marketing Summit in sunny Palm Springs! It was fantastic connecting with so many brilliant minds across the industry, engaging in valuable discussions, and enjoying some wonderful partner events. Walking away with some key themes top of mind: 1. **CTV Fragmentation**: Complexities persist as each supplier dictates their data transparency levels. The industry is hungry for greater uniformity and visibility in this space. 2. **DSP/SSP Cost Transparency**: Achieving a clean supply path for our clients demands a HUGE amount of effort. While new partners are emerging to aid transparency efforts, the larger players continue to make it challenging with fees buried in platforms and opaque inventory handoffs. 3. **Cookie Deprecation**: The recent about-face has led to an overwhelming sense of "meh". After years of preparation and investment, the whiplash is real -- as is the cookie-talk burnout. I was so proud to participate in a fireside chat about the challenges and changes Programmatic teams are facing, interviewed by the insightful Tim Peterson. Walking away inspired by our industry, thankful for new friendships, and with lots of new ideas to push forward! Huge thanks to the Digiday Team!!! #Digiday #Programmatic #Marketing #CTV #AdTech #Transparency #Cookieless

Last week we host 10 of our media platform and publisher partners in Atlanta for 3 days of live sessions. We had our entire 22squared team and our partners at Trade School both onsite and tuning in virtually for all of our teams outside of the area. The goal was simple, INSPIRE OUR TEAMS TO THINK ABOUT THINGS THEY DIDN'T KNOW THEY SHOULD BE THINKING ABOUT. It was a massive success, there was a ton of learning on a range of topics, but overall it was even bigger than that. Here are some of my quick thoughts. Spending time with great partners is mutually energizing, and that energy can quickly turn to inspiration. When the agency is inspired, great things happen. It's cliche to say that consumer expectations of media is ever changing, but....well, here we are. Hearing from the most influential platforms and publishers and getting their unique perspectives all at once is a pretty powerful experience and shines a bright light on where consumers and platforms are headed. Like, the fact that Butter Yellow is trending. IYKYK. The strongest partnerships are built from being truly collaborative. Bring your partners in early, and bring them deep into the process. The best work comes when this happens. When your partners are as excited about the work as you are, great things happen. Innovation and creativity feed off of collaboration, whether you are taking a small step or a giant leap. I can't wait for the next one. Huge THANK YOU to all of our partners from Disney Advertising, Paramount Advertising, Spotify Advertising, Fetch, Outdoor Media Group (OMG), Snap Inc., Pinterest, LTK, Twitch and Meta. Special THANK YOU to Michelle Groux-Hux, Julie Rechlicz, Kathleen Blake, Christy Batey, Matt Collins and Bastien Guerson. So much work went into this, and it would not have been possible without this crew!

Flying home from the Association of National Advertisers Media conference and thinking about some of what I heard over the last three days - there was a lot! I am so thankful to have the opportunity to take a step back and hear from incredible leaders, building incredible brands. Here are just a couple of my big takeaways. 💪 Pushing the boundaries and questioning everything makes us stronger. This will never, and should never, stop being true. Our industry is dynamic, the media world is ever-evolving, and with innovation and change comes new opportunities for future innovation and change. The work Jonah Goodhart has done to build Mobian and improve what is not quite right in brand safety, as well as the work of the ANA on Aquila with partners like Kanishka Das representing P&G, are excellent examples of this! ✍ Creativity is like a tax write-off. Wendy Fitch from H&R Block definitely didn't use those words, but she demonstrated how they built an idea from an insight and brought "Responsibility Island" to market to reach GenZ and put H&R Block on the map for this hard-to-reach, hard-to-influence audience. In a conference typically overrun with data, technology, and measurement discussions, it was refreshing to hear how creativity in media can change the trajectory. 🦸 We can do social good and drive performance at the same time. I got to meet Amy Williams from Good Loop briefly and naturally it got me thinking about sustainability in advertising. I also got to have lunch with Vanessa Otero from Ad Fontes Media, and it got me thinking about the impact that ad revenue has on news media and the work they are doing to shift the balance. Their work with Jeff Green and The Trade Desk is mysterious and important (ok, probably not so mysterious, but I couldn't resist). Net- net, in both cases, there is no trade-off; these solutions are win-win. Sustainable supply paths mean fewer bumps along the way; more efficient supply means less cost, less energy consumption, and less carbon emission. News produces high-quality (sometimes hard-to-reach audiences); if we avoid the news, we miss the opportunity. Tying this back together advances in brand safety can get advertisers a lot more comfortable with this idea. Thanks again, Jonah. All in all, it was a jam-packed three-day trip. Spending time with great partners like Joseph L. Dressler and Seth Moskowitz from AdFrom and Genette Davis and Brian McVey from Fluency topped it off. I look forward to bringing the energy back to the 22squared base camp and all the great work our industry will continue to produce!