WooCommerce Subscriptions
Supercharge your business with subscriptions
Built by Woo, WooCommerce Subscriptions helps you turn any shopper into a repeat customer. Build a predictable revenue stream, keep customers longer, and lower your cost per sale with the extension used by more than 100,000 stores. Flexible billing schedules and pricing options make it simple for customers to subscribe. Automatic renewal payments and built-in retries mean you get paid without lifting a finger. And self-serve tools let your customers manage their subscriptions, so routine changes don't turn into support requests. @media (max-width: 860px) { .wcs-stats__heading { flex-basis: 100% !important; } } @media (max-width: 520px) { .wcs-stats__item { flex-basis: 100% !important; } }WooCommerce Subscriptions features
PLANS AND OFFERS
Build flexible subscription plans
Create storewide plans with your own frequency and pricing, then choose how each product is sold: one-time, subscription, or both. Offer every plan, a select few, or custom plans made just for that product.
Add trials, fees, and discounts
Offer free trials so customers can try before they buy, charge a sign-up fee to cover setup costs, or discount prices to reward shoppers for subscribing.
Sell downloads on subscription
Release new files with each renewal, and bundle standalone downloadable products into any subscription.
Reach new customers with gifting
Let shoppers buy a subscription as a gift for someone else. Recipients get their own account to manage it, and you choose which products can be gifted.
PAYMENTS AND RENEWALS
Accept payments through 25+ gateways
Take automatic renewal payments with WooPayments, Stripe, PayPal, and more. Prefer manual renewals? Use any WooCommerce gateway, and customers automatically receive an invoice when payment is due.
Recover failed payments
When a renewal payment fails, WooCommerce Subscriptions retries it automatically and emails the customer to update their payment method, so a declined card doesn't cost you a subscriber.
Bill subscribers on the same day
Sync all subscribers on a plan to the same renewal date with billing date alignment — ideal for shipping on set days. You can also choose how the first payment is charged: in full, on the next billing date, or prorated.
Combine subscriptions in one order
Your customers can purchase different subscription products in the same transaction, and WooCommerce Subscriptions will group them by billing schedule — so future renewals process as a single order and a single payment, with fewer gateway fees.
MANAGEMENT AND INSIGHTS
Manage subscriptions in one place
Review and edit every subscription from your WP admin. Add or remove products, change dates, adjust recurring totals, or update its status whenever you need to.
Put customers in control
Subscribers can switch plans, update their details, and suspend or cancel from My Account. You set the rules, including how switching costs are prorated.
Automate subscription emails
Both you and your customers stay in the loop with built-in subscription emails for key events: renewal receipts, invoices awaiting payment, failed payment retries, cancellations, expirations, and switches.
Track subscription health and growth
Use the Subscriptions Health Check to spot renewals that need your attention. See sign-ups, retention, and more in WooCommerce Reports, or connect a tool like Metorik for deeper analysis.
How to get started
- Download, install, and activate this extension in your WooCommerce store.
- Connect a payment gateway. Choose from 25+ supported gateways, including WooPayments, Stripe, and PayPal, to take automatic renewal payments.
- Create your subscription plans. Set up storewide plans you can reuse across products, or add subscription plans to individual products.
- Customize your subscription settings. Select renewal, payment, and customer account options that meet your needs. See the store manager guide.
- Already selling subscriptions elsewhere? Follow the migration guide to bring your existing subscribers over to WooCommerce Subscriptions.