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== Sociological perspective ==
Humans typically have deep attachments to their dogs because dogs are adept at fulfilling emotionally supportive roles in people's lives which results in high levels of attachment. Dog owners who are single, childless, newly married, empty nesters, divorced, or in a second marriage tend to anthropomorphize their pets more often. Dogs can be emotional substitutes for family members such as children and spouses and they contribute to the moral maintenance of people who live alone.<ref>{{cite journal |jstor=352019|title=Pet Families and the Life Course |first1=Alexa|last1=Albert|first2=Kris|last2=Bulcroft|date=May 1998 |volume=50 |issue=2 |pages=543–552 |journal=Journal of Marriage and Family |doi=10.2307/352019 }}</ref>

Dogs have become increasingly important and treated as unique individuals. In a world where people are increasingly disconnected from their families, they rely more on their [[pets]], specifically dogs, to fill emotional voids. Pets have become a relatively easy and lovable replacement for children or a strong community.<ref>{{cite web |url=https://www.forbes.com/2009/10/15/pets-dogs-cats-forbes-woman-time-children.html |title=The Pet Culture |author=Goudreau, Jenna |date=October 15, 2009 |work=Forbes |access-date=2015-03-13 |archive-date=2015-04-07 |archive-url=https://web.archive.org/web/20150407052106/http://www.forbes.com/2009/10/15/pets-dogs-cats-forbes-woman-time-children.html |url-status=live }}</ref>

Humans have been dependent on animals as sources of companionship and artistic inspiration since the [[Paleolithic period]], and animals have continued to mold the shape of human culture and psychology ever since.<ref>{{cite book |url=https://books.google.com/books?id=tSs2yV_F4n0C&q=pet+culture+sociology&pg=PA1 |title=Companion Animals and Us |first1=Anthony L. |last1=Podberscek |first2=Elizabeth S. |last2=Paul |first3=James A. |last3=Serpell |date=2000 |publisher=Cambridge University Press |isbn=9780521017718 |access-date=2015-03-13 |archive-date=2024-05-31 |archive-url=https://web.archive.org/web/20240531024127/https://books.google.com/books?id=tSs2yV_F4n0C&q=pet+culture+sociology&pg=PA1#v=snippet&q=pet%20culture%20sociology&f=false |url-status=live }}</ref>

=== Consumer capitalism viewpoint ===
Increasing affluence means that more people can spend resources on items that are not necessary, like clothes and [[costumes]].<ref>{{cite book |url=https://books.google.com/books?id=cqMcBQAAQBAJ&q=pets+consumerism&pg=PA89|title=Sociology and Personal Life |first=May |last=Vanessa |date=2011 |publisher=London: Palgrave Macmillan |isbn=9780230344211 |access-date=2015-03-13 }}</ref>

People express themselves through fashion.  As Georg Simmel says, "Style is the manifestation of our inner feelings and through style we demonstrate our taste, values, and status. We project all of those qualities onto our dogs when we dress them."<ref>{{cite journal |url=http://sites.middlebury.edu/individualandthesociety/files/2010/09/Simmel.fashion.pdf |title=Fashion |author=Simmel, Georg |date=May 1957 |journal=The American Journal of Sociology |volume=62 |issue=6 |pages=541–558 |doi=10.1086/222102 |s2cid=222424000 |access-date=2015-03-13 |archive-date=2015-06-15 |archive-url=https://web.archive.org/web/20150615202839/http://sites.middlebury.edu/individualandthesociety/files/2010/09/Simmel.fashion.pdf |url-status=live }}</ref>

The appearance of a dog reflects the status of the owner: dressing a dog is more about the owner than the animal. When an owner dresses up their dog they establish a unique bond with the dog that places them at an even more personal and intimate level.<ref name="Darian" />

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