BrandingBruce Crumley Tesla's Allure Plunges Following Musk's Endorsement of TrumpPolling data indicates Democrats and Republicans both view Tesla less favorably amid its CEO's politicking. New California vehicle registrations of its EVs are also declining as competitors cut sticker prices.
AdvertisingKit Eaton Google's Plan to Get Rid of Cookies CrumblesBy abandoning attempts to end third-party cookie tracking technology for its Chrome browser, Google's wants to have its cake and eat it too--a careful effort to please the ad industry but also making a nod to privacy concerns. Will it work?
AdvertisingWill Swarts Google Keeps its Cookies, Dems Dropping Tesla, and MoreThe tech giant and online advertising colossus announced it will keep third-party cookies, easing advertisers' fears they would lose the ability to target their ads.
Election 2024 Expert Opinion By Anne Marie Squeo With November Approaching, Dems Need to Get Their Story Straight -- and FastThe Democrats can win a presidency in four months, but they need an air tight message aligned with these best practices, which could benefit your branding too.
Marketing Expert Opinion By Joel Comm How to Revamp Your Marketing EffortsIt's easy to have a set it and forget it attitude toward content marketing, but it might be time to reconsider your strategy.
Small Business Week Expert Opinion By Steve Strauss How to Get Publicity for Your BusinessAnd no, it's definitely not with a press release.
Marketing Expert Opinion By Bill Murphy Jr. Want to Be Part of a Guinness World Record? You Just Need 5 Minutes (Today Only)Perhaps you'd prefer to try the record for 'most people buzzing simultaneously and waving foam fingers.'
Technology Expert Opinion By Jason Aten Alaska Airlines Just Announced a Major Change Starting This Fall. It's Going to Make Frequent Travelers Very HappyThe airline is increasing the number of premium and First Class seats on its flights.
Marketing Expert Opinion By Shama Hyder How Extended Reality Is Enhancing User EngagementXR is helping bring businesses closer to their users through cutting-edge engagement concepts. Here are a few examples.
AdvertisingReuters Netflix Pushes Ad Tier Service as Subscriber Growth SlowsAs new customer additions hit a quarterly low, the streaming service is seeing its ad revenues climb.
Marketing Expert Opinion By Andrea Olson How Domino's Pizza Changed The Marketing GameIt's not just about the business you're in, but all the things that touch the business you're in.
PoliticsBruce Crumley MAGA Marketers Rush Post-Shooting Merch to MarketScarcely 48 hours after presumptive GOP candidate Donald Trump was wounded in an assassination attempt, enterprising supporters flood the marketplace with memorabilia linked to the event.
Technology Expert Opinion By Jason Aten This Is the Best Deal Amazon Is Offering for Prime Day. It's a Stroke of GeniusPrime Day is for members only, and Amazon wants you to sign up.
PoliticsSarah Lynch Should You Speak Out About the Trump Attack? What to ConsiderHere's what founders should think about before putting out statements about the assassination attempt, according to this PR expert.
Lead Expert Opinion By Jason Aten Delta Air Lines Faced Intense Criticism Over a Social-Media Post. Its Response Is a Lesson for Every BrandIt's not the first time the company's social media has been problematic.
Branding Expert Opinion By Nuala Walsh 10 Lessons From Taylor Swift to Supercharge Your BrandSimple strategies can help you differentiate and deliver for a modern audience.
Marketing Expert Opinion By Bill Murphy Jr. McDonald's Introduced a $5 Meal Deal. New Data Makes It Look Like a Real SuccessIt was the worst-kept secret for a while. How did it all turn out?
MarketingReuters How These Brands Are Chasing Olympic Gold in Paris and BeyondNew stores and amped-up marketing efforts are part of a push by apparel, food and beverage, and media brands looking to profit from the games.
Marketing Expert Opinion By Jason Aten Costco Just Announced a Risky Change and It All Starts This FallMembership might have privileges, but it's about to get more expensive.
Marketing Expert Opinion By Joel Comm 4 Ways to Transform Your Marketing Strategy With an Effective Online PresenceIf your marketing strategy isn't working, your online presence may be the issue. These tips can help improve brand awareness and website traffic.
E-commerceKit Eaton FTC Finds Many Apps and Websites Use Deceptive "Dark Pattern" Marketing TricksBusiness owners maybe shouldn't try to deceive their customers into spending more--especially since evidence shows dark patterns only work in the short term. In the long term? You'll lose customers.
Lead Expert Opinion By Jason Aten Sabrina Carpenter Just Released 7 Versions of the Same Song. It's a Stroke of GeniusThe singer is an overnight success almost 10 years in the making.
Strategy Expert Opinion By John Hall How Your Brand Can Appeal to Anxious ConsumersIf you aren't appealing to your buyers on an emotional level, you're missing out on building lifelong customer loyalty.
Marketing Expert Opinion By Bill Murphy Jr. McDonald's Starts Something New Today. If You Don't Get the Reference, I Have Some Difficult NewsReaction 2: I have no idea what anyone here is talking about.
MarketingMattea Vecera How Businesses Plan to Drive Serious Sales This Prime DayPrime Day 2023 was a record-setting event for Amazon sales, and businesses are preparing their strategies for this year.
Marketing Expert Opinion By Bill Murphy Jr. Chick-fil-A Now Has a Smart Way to Make Money and Get Free Advertising. (Maybe You Want to Copy It?)You don't need a big brand to sell merch.
MarketingMattea Vecera E.l.f. Cosmetics Is Selling Real-World Products on RobloxThe beauty brand is one of many engaging with the video game platform--but its new expansion brings it into new e-commerce territory.
Marketing Expert Opinion By Bill Murphy Jr. Walmart Has a Bold New Plan, and It Means Generation Z Will Feel the LoveSome members of Generation Z are just 12 years old, but they're the big, new marketing target.
Lead Expert Opinion By Jason Aten With 4 Words, Walmart Just Announced Its Plan for Beating Amazon. It's the Best I've Seen YetThe company's "Walmart Deals" is a take on Amazon's Prime Day, but with an important twist.
Technology Expert Opinion By Jason Aten Amazon Has Just Quietly Announced a Big Change to Its WebsiteThe company will allow sellers to ship directly to customers from China in an effort to compete with Shein and Temu.
Marketing Expert Opinion By Bill Murphy Jr. After 27 Years, Walmart Just Made an Inspiring AnnouncementFour words: 'Largest savings event ever.'
Marketing Expert Opinion By Adam Hanft Are Brands Really as Profoundly Disinterested in Consumers as It Seems?Email marketing is just a tone-deaf, one-way, screaming stream of offers. Let's do better.
Artificial IntelligenceKit Eaton Elon Musk Wants People Primed for His Optimus AI RobotsThe influential billionaire spoke at a creatives conference and said Telsa's "good-looking" robots may really be the droids you're looking for--to help out at home and at work. He also walked back some criticism of companies reluctant to advertise on the social media platform X
Artificial IntelligenceWill Swarts Elon Musk Talks Up Robot Friends and Tries to Woo Advertisers to X, and MoreThe Optimus robot could be your good-looking, AI-powered pal, Musk says. At the Cannes Lions global creative industries conference, he also walked back some of his criticism of former advertisers on X.
Technology Expert Opinion By Jason Aten Walmart Made Customers Mad With Its New Plan to Track Them Online. This Is Just the BeginningThere's a lot more at stake than you might think.
Diverse in BusinessAva Mandoli How These Founders Approached the White House's Juneteenth Celebration Amid DEI BacklashJohn and Michael Burns talk creating space for Juneteenth--and running DEI-centered companies--in a challenging political climate.
Social MediaBruce Crumley Many Influencers Struggle Financially Despite Online FameAttracting millions of viewers does not assure content creators huge incomes, especially as social media payouts shrink and company sponsorship opportunities dwindle.
AdvertisingKit Eaton The Ad Industry Worries AI Imagery Is Losing Its LusterAI ads may be one of the next big things for selling--but the herd effect may be reducing their impact. Meanwhile, TikTok launches an AI avatar system for advertisers, bringing AI tech to the influencer economy.
Artificial IntelligenceWill Swarts Advertising Is Already Underwhelmed by Widespread AI Adoption, Consumers Are Unhappy, and MoreGlobal advertising executives say the glut of AI adoption has made ad imagery a commodity, rather than a standout feature. If everyone is using it, industry leaders say, where is the advantage?
Marketing Expert Opinion By Entrepreneurs' Organization 5 Key Takeaways From Google's API Leak to Boost Your Company's Search RankingThe insider insights could benefit your company's search engine optimization efforts.
Branding Expert Opinion By Robin Landa Elevating Brands in a Competitive ArenaHow the powerful shift from brand-centric to audience-centric communication fosters enduring connections.
Marketing Expert Opinion By Bill Murphy Jr. United Airlines Now Says You Can Run Targeted Ads at More Than 100 Million of Its Passengers'Never before have brands been able to connect directly with a U.S.-based traveler audience at this scale.'
Marketing Expert Opinion By Bill Murphy Jr. After 30 Long Years, Walmart Is Targeting a New GenerationThey're more sophisticated now. Aren't we all?
MarketingMattea Vecera Walmart is Relaunching a Private-Label Fashion Brand to Target Gen-Z ConsumersThe fashion line is revamping its products and style to keep up with Gen Z's preferences and spending habits.
All the HatsAva Mandoli How Canvas Beauty Founder Stormi Steele Drove $1 Million in TikTok Shop Sales in a Single DaySteele explains her strategies for converting social media livestreams into seven-figure sales.
Marketing Expert Opinion By Scott Goodson How AI Is Changing CreativitySavvy marketers are harnessing the power of LLMs.
BrandingKit Eaton Starbucks Studios to Offer Content Outside the Coffee CupStarbucks's new video unit will produce "original entertainment" and "tell stories." It's a smart move to bolster a world-famous brand in the TikTok era.
Marketing Expert Opinion By Bill Murphy Jr. McDonald's Just Introduced a Brilliant New Product, Because Nobody Wants to Talk to a RobotIt's sort of like an intentional deepfake with a hopefully heartfelt message for your grandma.
Legal IssuesAssociated Press A Pot Crunch Looms on Martha's Vineyard as Supply Dries UpMassachusetts law makes it tricky to transport pot over water, and the popular vacation spot's only grower is closing up shop.
MarketingMattea Vecera United Airlines Is The Latest Company to Launch Targeted AdsThe airline aims to give brands an opportunity to find new customers while they're in the air.
Lead Expert Opinion By Jason Aten 77 Years Ago, Lego's Founder Spent 6 Months' Profit on a Wild Idea That Changed EverythingAn extraordinary bet on a risky piece of technology changed the course of the company.
Grow Expert Opinion By Adam Hanft Should Marketers Panic Over 'No-Buy Pledges?'Pay no attention to a few anecdotes. Consumers aren't going dark any time soon.
MarketingMattea Vecera Bath & Body Works Shares Drop as Consumers Shift to Cheaper AlternativesAdapting to consumer trends is crucial for business growth--and it's what the company is focused on moving forward.
Technology Expert Opinion By Jason Aten Delta Just Sent an Email to Customers Announcing a Bittersweet ChangeThe company's popular loyalty partnership with Starbucks is changing.
Marketing Expert Opinion By Bill Murphy Jr. Walmart Has a New Way to Track Customers, and It All Starts This SummerI'm also zooming in on how it's supposed to be a 'better shopping experience for customers.'
