Podcast
On the road, Stephen Banda, Lookout
Join Rick Currier and Stephen Banda from Lookout as they discuss the company’s evolution from mobile to cloud security and the key role of managed service providers. Explore the shift
Resources
Standout results from leading global technology brands that have used Foundry’s innovative data, martech and media services to drive measurable business growth.
White paper
How to engage and market to AI-focused buyers
Based on Foundry’s AI Priorities and Buyers’ Journey research, this guide dives into actionable insights regarding the AI specific purchase process. You’ll explore key fundamentals of the purchase process that are necessary to [...]
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Infographic
Inside the CIO’s tech landscape [infographic]
According to the 2024 CIO Tech Poll: Tech Priorities research, 54% of CIOs expect their IT budget to increase in the next 12 months. To no surprise, the technologies where
Blog
As AI adoption charges on, two CIOs share their hopes and hesitations
It came as no surprise when we released the 2024 State of the CIO that artificial intelligence loomed large on the CIO’s radar this year. In fact, with 80% of
Blog
A long way from basement IT: the dynamic role of the modern CIO
While I’ve never been much of a data whiz, I’ve always loved getting carried away by a good character study. So when I began dissecting this year’s State of the
Podcast
On the road, Jessica White, Vigor
Join Rick Currier as he welcomes Jess White founder of Vigor. Listen in as she shares her journey from corporate roles to agency founder, highlighting partner marketing challenges, best practices,
Blog
Have marketing ICPs caught up to the tech company first revolution?
As strategic influence continues to flow towards the CIO, so follow the LOB dollars. For tech vendors, that means it’s time to evolve their CIO marketing messaging. We witnessed a
Blog
Exploring common ground: Partner marketing insights from a dinner at the Boston Seaport
Last week, I had the privilege of co-hosting a dinner that brought together various titled, partner marketers from Workday, Dell, Salesforce, Microsoft, and Lookout to share their insights about managing
Podcast
On the road: Brandon Friesen, Just Global
Join Rick and Brandon Friesen, CEO of Just Global, as they discuss the latest trends in B2B marketing. Brandon shares his journey from tech editor to agency president and discusses
Podcast
On the road: Andrea D’Amato, Foundry
In this week’s episode, Rick is joined by Andrea D’Amato, Chief Revenue Officer at Foundry. Listen in as they discuss how to engage your customers with effective content marketing strategies,
Podcast
On the road: Jennifer Jarrad, Elastic
Join host Rick Currier as he explores the dynamic world of tech marketing with Jennifer Jarrad, Partner Marketing Director at Elastic. Discover Jennifer’s journey from G-Tech Technologies to leading innovative
Blog
The new CIO-vendor relationship
As the roles of IT leaders evolve, see how one CIO is holding his vendors to new standards. Every year, Foundry’s State of the CIO study takes a close look
Podcast
On the road: Zoë Crowder, IDC
Join Rick Currier as he sits down with Zoë Crowder, Group Vice President at IDC’s custom solutions group. Together, they explore the world of market research and IDC, discussing topics