‘Purchases on Google’ Shopping ads test is running on iOS devices
The quick-payment mobile Shopping ads have previously been limited to...
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Google Manufacturer Center for product data expands scope, launches API
A new API, more countries and knowledge panel visibility give brands more incentive to use Google's product data management...
Shopify meets call tracking
As we enter the 2020s, e-commerce is set to generate more than $480 billion in the US and nearly $2 trillion globally. And while Amazon takes a...
Google updates mobile product knowledge panels to show even more info in one spot
The real estate-heavy panels on mobile encompass multiple product images, more review sources, videos and, of course, Shopping ads....
Three ways to use a domain name for business today
Registering a domain name is one of the first steps to starting a new business. That’s because whatever name is chosen will represent the...
Salesforce’s Einstein boosts search in its Commerce Cloud
The new features make it easier for online retailers to tailor site search to their...
Target expands voice-commerce relationship with Google to battle Amazon
Retailer joins Walmart in climbing aboard the Google Express....
Can Google Express help traditional retail level the playing field with Amazon?
The enemy of my enemy is my friend for Google and major retail partners....
Report: Google beats Amazon for product-search reach, but rival sees greater loyalty
56% of US, UK, German and French shoppers use Amazon as a starting...
Google Shopping gets top spot impression share & product diagnostics reporting
The updates are available in the new AdWords...
Google says it will offer antitrust remedy to EU to avoid further penalties
Will the proposal bring the consumer-unfriendly return of "10 blue links?"...
Google debuts giant new look for Local Inventory Ad product search in Knowledge Panels
A search bar and multiple product listings are part of the...
Nailing down ads for the holiday season
E-commerce marketers, are you prepared for the holiday season? Columnist Thomas Stern shares some ideas on where to invest your paid media...
It’s time to embrace new strategies for apparel: Broadening tactics through user intent
Clothing retailers, listen up! Columnist Thomas Stern explains why apparel brands must evolve their strategies and measurement beyond just...
Amazon’s Echo Show is a ‘1.0’ device, both exciting and frustrating
The new device hasn't yet found the right balance between voice and screen....
Report: 43% of millennials have made a voice-device purchase in past year
Also, Kayak introduces ability to book a hotel room through Alexa devices....
Why one e-commerce company is going all-in on AMP (Hint: conversions)
With significant conversion lifts over responsive design, Event Tickets Center has been pushing the AMP...
Reviews & other UGC more influential for consumers than search engines & ads [Study]
After ratings and reviews, search engines had the greatest influence on buying behavior....
How to solve the mystery of what your customers really want
How well do you really know your customers? If your company is like most brands, you already realize that you don’t really know them at all....
The perfect structure for managing profitable shopping ads
When you start advertising on a new platform, deciding how to structure things can be scary because there’s the risk that a bad decision now...