Sports
-
MLB drives innovation with at-game mobile VR experience
June 9, 2016
MLB.com and The Minnesota Twins are working together on an initiative to spark more downloads of the MLB Ballpark application and create a special experience for fans with virtual reality game clips and free cardboard viewers.
-
NBA scores big on mobile with Twitter 360 video, Fit app
June 6, 2016
The National Basketball Association is making a big play to include at-home fans in the team experience with the launch of the NBA Fit application and 360 video on Twitter.
-
New England Patriots scores mobile touchdown with branded emojis
May 23, 2016
The New England Patriots is the latest sports team leveraging emojis to boost fan engagement by using an SDK that enables application users to interact with the social stickers without having to download a separate platform.
-
NBA scores mobile viewers with YouTube channel featuring fan-created content
May 18, 2016
The National Basketball Association is leaning into the pervasiveness of YouTube and mobile video with a new channel that will feature fan-generated content for all-things basketball related, an attempt to appeal to millennials with an organic content experience.
-
Golf.com tees up mobile video for on-the-go instruction
April 11, 2016
Time Inc.�s Golf.com is helping readers with their golf game through a new mobile application that uses video to provide personalized coaching, putting it in competition with Cond� Nast�s Golf Digest mobile video how-to launch.
-
Portland Trail Blazers enables users to unlock content through scanning
April 5, 2016
National Basketball Association team Portland Trail Blazers is creating special moments with fans via a new mobile application feature that enables users to scan bar codes on print media for extra content.
-
NBA focuses on stats in fan-driven app upgrade
March 28, 2016
The National Basketball Association is putting the focus on stats in the latest upgrade to its mobile application, hoping to drive engagement at a time when one of its teams is close to breaking a record.
-
WWE muscles into mainstream mobile gaming with puzzle app
March 10, 2016
World Wrestling Entertainment is expanding its brand empire into mobile gaming with an application that is currently being tested in limited markets, an attempt to corner a wide range of media platforms.
-
NBA speaks directly to fans through Facebook Live campaign
February 17, 2016
The National Basketball Association is leveraging Facebook's live streaming feature, creating a direct connection between players and fans through Q&As; and exclusive content.
-
X Games provides access to at-home Instagram users for maximum awareness
February 2, 2016
ESPN�s annual sports event X Games is ramping up consumer engagement on Instagram through a campaign in which user-generated content is aggregated and a link is provided to targeted users.
-
Super Bowl advertisers must advance their mobile game with streaming
January 29, 2016
The National Football League is furthering its content on streaming platforms, cognizant of the growing demand for standalone viewing services on mobile devices, meaning advertisers must adapt their Super Bowl strategies to include these platforms or risk being left behind.
-
Tough Mudder says every day is a training opportunity in new videos
January 14, 2016
Endurance event Tough Mudder is looking to recruit newcomers through a social media campaign that taps firsthand experiences and the pull of mobile video.
-
Los Angeles Marathon laces up Fitbit-powered app for runners
December 16, 2015
The Los Angeles Marathon is catering to mobile-savvy runners with a new application that includes GPS-enabled maps and activity tracking technology powered by Fitbit.
-
New Balance scores 94pc of views on mobile for Instagram campaign
December 11, 2015
New Balance's Warrior brand took to Instagram before Thanksgiving to promote an interactive quiz and early access to a holiday offer to followers, with 94 percent of the views coming from mobile devices.
-
Nike exercises mobile strength with high school football competition app
December 10, 2015
Nike is modernizing high school sports with a new mobile application that acts as a digital athletic competition for students to win a chance to attend The Opening at Nike's headquarters.
Follow us on Twitter