Legal/privacy
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Farmers Insurance brings consumers� wildest claims to mobile microsite
December 29, 2015
Farmers Insurance is bumping up brand awareness by rolling out an omnichannel campaign containing Facebook carousel ads and a mobile-optimized site featuring consumers� most interesting claims stories.
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Favorable TCPA court decision for text message marketers
December 15, 2015
California Federal Judge Manuel Real recently granted defendant Microsoft Corp.�s motion to dismiss the TCPA actions brought by plaintiffs Edmund Pietzak and Erin Hudson. The decision affects brands and retailers engaged in opted-in SMS marketing.
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Geico accelerates mobile prowess with digital identification cards
November 19, 2015
Geico is gaining a leg up on insurance companies in the digital space by being the first to provide policyholders in New York State with electronic identification cards, located in its mobile application.
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FCC rules for carrier robocall blocking, clears developers of some liability
June 19, 2015
The Federal Communications Commission yesterday passed a proposal from chairman Tom Wheeler, supporting consumers' ability to opt out of robocalling through their wireless carriers, among other developments.
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Net neutrality faces first of many expected legal challenges
March 25, 2015
The first two of possibly many lawsuits have been filed against the Federal Communications Commission�s net neutrality rules, which are likely to face legal challenges on a number of different fronts.
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Mobile blurs line between data protection and privacy, say legal experts
January 16, 2015
NEW YORK � Legal and privacy panelists at Mobile Marketer�s Mobile FirstLook: Strategy 2015 conference agreed that mobile is blurring the line between data protection and privacy, with concern growing about personal data that is not necessarily private and how it is collected or shared.
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Google runs afoul of FTC�s perceived triple threat: apps, mobile and kids
September 5, 2014
In the latest example of the Federal Trade Commission�s intent to insure app store billing practices safeguard against unauthorized charges by children, Google has agreed to refund $19 million and change its mobile app billing practices.
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FTC�s carrier billing report impacts burgeoning mobile payments methods
July 29, 2014
A new report from the Federal Trade Commission has implications for the mobile payments industry by calling out growth areas such as direct carrier billing and charges billed through a mobile application or site.
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FTC�s Amazon suit discourages future innovation: DMA
July 11, 2014
A suit filed by the Federal Trade Commission against Amazon yesterday points to how the agency is targeting leading American technology companies and could discourage innovation from these companies going forward, according to an executive with the Direct Marketing Association.
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Freemium apps face pressure from regulators, paid app growth
July 8, 2014
Amazon�s recent decision to not accept a settlement with the Federal Trade Commission over in-application purchases points to growing pressures facing freemium apps as regulators take a closer look at possible misuse and the market for paid apps becomes more clearly defined.
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Are regulators more concerned than consumers about data privacy?
May 29, 2014
Marketers continue to be confused by conflicting messages around data privacy, with consumers expressing a desire for relevant offers driven by tracking their behavior, while the Federal Trade Commission is dialing up its demands for tighter controls on the brokers who handle much of this data.
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FCC encourages public input on mobile as net neutrality discussion moves forward
May 19, 2014
While the Federal Communications Commission�s moves on net neutrality last week have little if any immediate impact on mobile, they do open the door to possible implications down the road.
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Antitrust suit against Google could significantly impact mobile advertising revenues
May 5, 2014
A new class action lawsuit against Google could have a significant impact on the search giant�s mobile search advertising revenues.
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DAA creative guidelines aim for consistent privacy experiences on mobile
April 7, 2014
In a potentially big step toward providing a more consistent privacy experience for consumers on mobile, the Digital Advertising Alliance today is issuing guidelines for how to display its icon on mobile platforms.
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What FTC�s Cole Haan ruling means for marketers� Pinterest contests
April 3, 2014
A recent ruling against Cole Haan from the Federal Trade Commission puts marketers on notice that pinned content on Pinterest featuring a brand�s product and generated via a contest must be clearly marked as a product endorsement.
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