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Automotive

• Nissan�s investment in standalone AR app successfully engages college students

  May 6, 2016

  NEW YORK � A Nissan executive at the Mcommerce Summit: State of Mobile Commerce 2016 said that a significant amount of research and planning went into developing its college sports fan application, Diehard Fans, resulting in a top-five ranking on the Apple App Store in the sports category.

• Toyota's Latin musician Snapchat collaboration intertwines channels for innovative storytelling

  May 2, 2016

  Toyota is tapping Snapchat and popular Latin musicians to weave an innovative storytelling experience that piggybacks on the Billboard Latin Music Awards with an experience that requires friends to band together.

• Lexus IS makes debut for global audience through reveal video

  April 28, 2016

  Toyota Corp.�s Lexus is extending the reveal of its new IS model beyond the Beijing Auto Show with a dramatic film.

• Honda rents space on smartphones via downloadable lock screens

  April 21, 2016

  Honda is bringing a more enduring spin to its latest social campaign, which seeks to combat texting and driving by enabling consumers to download branded lock screens as a reminder to keep their phones down while on the road.

• Jeep drives interactive mobile video views through optimized banner ads

  April 13, 2016

  Jeep recently generated a 43-second average in-view time by combining an optimized banner ad with interactive mobile video in a choose-your-own story format, driving success by not intruding on the reading experience.

• How Mini optimized disruption and brand storytelling with virtual reality

  April 12, 2016

  NEW YORK � A Mini executive at the 2016 IAB Mobile Marketplace advised marketers to leverage virtual reality in a way that forces distracted consumers to focus on branded content, highlighting the vehicle manufacturer�s own reliance on cross-partnerships and innovative storytelling from previous campaigns.

• Jeep, Chevrolet showcase different approaches to Snapchat filters

  April 5, 2016

  Jeep and Chevrolet went head to head yesterday with contrasting approaches on Snapchat as the latter shared an interactive lens to promote the new 2016 Cruze design while the former�s still-filter celebrated 4x4 Day.

• Jeep's use of microsites and social media sparks heartfelt messaging

  March 30, 2016

  Jeep is creating a social media dialogue with fans through a microsite, user-generated content and a celebrity spokeswoman to celebrate its 75th anniversary and solidify a positive, uplifting image.

• Buick drives millennial connections by unveiling new car on theSkimm

  March 23, 2016

  General Motors' Buick automotive brand is taking a millennial-first approach to marketing by unveiling a new vehicle on Instagram via a partnership with mobile newsletter theSkimm.

• Honda puts brand's history in focus with mobile video series

  March 18, 2016

  Honda is documenting the rebuilding of its first vehicle to be manufactured in the United States in a mobile video series, hoping to create a deep connection with fans through a love of history.

• Acura harnesses March Madness fervor via interactive viral video tournament

  March 17, 2016

  Acura scores with a viral video competition for March Madness that leverages Twitter�s new conversational ads to enable users to vote for their favorite content showcasing different basketball skills.

• Ford values mobile with a new subsidiary focused on innovation

  March 14, 2016

  Ford Motor Company is taking a bullish stance on mobile connectivity by creating a subsidiary focused on mobility technologies, expanding its current innovations such as smartphone integration, ride-sharing applications and a digital benefit platform.

• How car-related IoT data will transform the automotive and insurance industries

  March 10, 2016

  As connected car platforms are integrated into more vehicles this year, the automotive and insurance sectors will find additional opportunities to glean valuable customer data, resulting in more optimized services and offerings.

• Connected vehicle commerce must prove its functionality to prevail

  March 7, 2016

  As vehicle manufacturers compete for innovation leadership in connected cars, commerce is playing a big part, but not all new features are likely to be deemed practical by users.

• How Honda revved up customer engagement with mobile wallet ads

  February 22, 2016

  Honda was one of the first automakers to roll out advertisements placed within mobile wallets, enabling the brand to target consumers after the initial ad impression with notifications regarding upcoming sales events.

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