Video
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Honda revs up social activations with stop-motion mobile videos
August 4, 2016
Honda is promoting its revamped 2017 Ridgeline vehicle with a social media campaign that includes four stop-motion videos showing off its features alongside another series with a woodworking expert detailing various pieces that can fit into the vehicle�s back.
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Suicide Squad ushers in red carpet live streaming on Twitter
August 2, 2016
Warner Bros. has brought Twitter live-streaming video to mainstream film fans by partnering with Buzzfeed for a live broadcast from the red carpet of the highly anticipated Suicide Squad premiere.
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How to capitalize on popularity of cooking-themed mobile videos
August 1, 2016
As more food enthusiasts turn to mobile for cooking tutorials and culinary-themed videos, marketers are finding an opportunity to insert themselves into the experience through tactics such as sponsorships, partnerships and options to purchase featured products.
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Twitter's out-of-market sports streaming, highlights series competes with network TV
July 26, 2016
Twitter is on track to become a significant competitor to major television networks with Major League Baseball and National Hockey League partnerships that bring weekly live-stream viewing for games to out-of-market fans and nightly sports highlights that tap trending data.
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Eres outlines humorous poolside bathing suit hacks in social film
July 26, 2016
French swimwear label Eres is dishing out a dose of reality with help from model muse Caroline de Maigret.
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How to create Facebook videos that break through and get noticed
July 25, 2016
Huffington Post and Daily Mail are some of the top publishers dominating the Facebook video scene in recent months thanks to unique content that leverages feel-good human-interest stories, top news and interesting science.
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Nature Valley feeds Facebook engagement via sentimental video
July 22, 2016
General Mills� Nature Valley brand is leveraging the cachet of emotionally charged mobile video with clips of consumers sharing messages of encouragement to loved ones on Facebook, an initiative that has sparked positive responses from thousands of users.
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Star Trek Beyond lands exclusive content on Atom ticketing app
July 20, 2016
Paramount Pictures is launching an immersive campaign to increase theater visits for the upcoming installment of its Star Trek franchise in partnership with ticketing application Atom, including exclusive video content on the platform and free tickets.
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Journeys, Amazon sponsor APMA live feed to get close to fans
July 19, 2016
Footwear retailer Journeys, Monster and Amazon have teamed up to sponsor the Alternative Press Music Awards and stream it on mobile devices to deliver a more personal viewing experience.
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Spirits brands inject mobile video with new marketing flavor
July 12, 2016
As mobile video proves its ability to capture a wide swath of millennial consumers� fleeting attention, alcohol marketers including Stoli Vodka are cottoning onto this tactic by consistently rolling out video-centric campaigns with a memorable twist.
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Nat Geo Wild leans into mobile video for new series targeting millennials
July 8, 2016
National Geographic�s Nat Geo Wild network is airing its first online-exclusive series, a 16-part show launching on the brand's YouTube channel, to capture a growing audience of younger viewers who are more interested in snackable mobile content.
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Chipotle inspires loyalty sign-ups with mobile-optimized short film
July 7, 2016
Hoping to divert attention from its recent corporate setbacks, Chipotle Mexican Grill is directing consumers� focus to its temporary summer loyalty program and fueling memberships by encouraging users to view a new mobile-optimized short film and sign up for Chiptopia rewards.
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Top 10 mobile video campaigns of Q2
July 5, 2016
Dunkin� Donuts, Hilton and USA Today are among the top marketers leveraging a bevy of modern video techniques to cut through an overload of content in the second quarter with technologies for unique mobile engagements.
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Verizon goes full throttle with mobile for go90 reality series
July 1, 2016
Verizon is further disrupting traditional television programming by betting completely on mobile for its new competitive reality series, which will air on go90, be promoted by a mobile-only ad campaign and include calls-to-action via social and mobile platforms.
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Advertisers should incorporate real-time content within live-stream ads
June 27, 2016
Marketers are taking a bigger stance on live streaming video on Twitter after sponsored live streams from the National Football League produced positive results, boosting efforts to reach a more engaged audience with real-time content.
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