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Television

• Bravo partners with Shazam in interactive promotion for new series

  October 20, 2015

  Bravo is allowing Shazam users a sneak peek of its new docu-series after using the app during the show's trailer, pointing to the merging of television and mobile to ensure a promotional experience that resonates.

• Showtime joins the standalone-streaming race with cheaper prices

  June 5, 2015

  Showtime challenges HBO, Netflix and cable service providers with a new standalone streaming service through its mobile application.

• Mary Kay, Kohl's, Ram offer exclusive second-screen content for ACM Awards

  April 18, 2015

  CBS Interactive teamed up with brand sponsors Mary Kay, Kohl's and Ram Trucks to leverage a wide array of mobile tactics for the Academy of Country Music Awards, including live-streaming, social media reporting, voting and delivering backstage content.

• Game of Thrones premiere streams live on Facebook as HBO Now launches

  March 24, 2015

  Game of Thrones, the first of HBO's series to launch on the standalone streaming service HBO Now, will see its red carpet premiere streamed live on Facebook as the producers of television programming increasingly turn to social media to reach new viewers on mobile in real-time.

• CBS All Access subscriptions boosted by live streaming The Grammys

  March 16, 2015

  NEW YORK - A CBS Interactive executive explained at Mobile Marketing Day 2015 that its CBS All Access on-demand service had one of its most profitable days due to live streaming this year's Grammy Awards.

• Viggle engagement increased during Oscars while viewership declined

  February 25, 2015

  While television viewership and the volume of related tweets declined during Sunday�s Academy Awards broadcast, second-screen application Viggle recorded increased engagement across a variety of metrics.

• Little Caesars laughs off Domino's focus on mobile ordering in TV ad

  February 23, 2015

  Pizza chain Little Caesars is parodying how some of its competitors are putting a big focus on mobile technology in a new television ad that also pokes fun at the staged technology launches for which marketers such as Apple have become known.

• NFL undercuts Super Bowl�s group-watching heritage with mobile streaming

  January 22, 2015

  Taking advantage of the staggering number of viewers that tune in to the Super Bowl each year, NBC and NFL will stream the game, halftime show and additional content via their mobile platforms, but experts believe the strategy may be a disservice given the social context of the event.

• USA Network taps mobile live voting for Chrisley Knows Best show

  December 23, 2014

  USA Network is attracting its viewers on mobile by tapping live voting for its Atlanta-based reality show Chrisley Knows Best and sharing the results during the show.

• HGTV taps Viggle app to reward television viewers

  December 3, 2014

  HGTV is teaming up with mobile application Viggle for a cross-marketing platform designed to augment brand awareness and offer prizes and rewards to loyal viewers of the cable television channel's shows that check-in to the Viggle app.

• Pop network embraces Tumblr to engage multiscreen fans

  November 26, 2014

  Pop, a fan-centric television joint venture between CBS Corp. and Lionsgate, will launch its Web site on Tumblr early next year to engage cult audiences on mobile in brands and properties that inspire content-sharing.

• Has mobile really replaced TV as the first screen for consumers?

  November 21, 2014

  A report that mobile has pulled off an improbable victory over television by wresting away the title of top screen is a wake-up call for marketers who need to do a better job of finding ways to connect with consumers across multiple platforms.

• CMT tunes in to viewers� passion for playbacks with deep linking

  November 14, 2014

  Country Music Television, acknowledging shifts in how consumers consume content, is leveraging deep linking in a mobile ad campaign that lets users program DVRs from their phones or tablets to record episodes of the series Party Down South 2.

• Second screens change how cable networks develop, market shows

  November 7, 2014

  NEW YORK � Companies creating digital storyboards need to delegate appropriate social and digital content to consumers using second screens along with linear television programming, according to executives from Bravo, Showtime and Oxygen at the ad:tech New York conference.

• BET socializes TV with Peel app to prolong engagement

  November 7, 2014

  NEW YORK � Television network BET has found success at socializing the television experience for its viewers using mobile remote application Peel, enabling contact before, during and after consumers� favorite TV shows, according to a BET executive during a session at ad:tech New York.

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