1. Home
2. >> News
3. >> Advertising agencies

• Email this
• Print

Advertising agencies

• What brands can learn from Volvo�s award-winning creative: Digital execs

  September 30, 2015

  NEW YORK � Digital executives at the Mobile Marketing Association�s SM2 Innovation Summit 2015 discussed the importance of bringing mobile innovation to each sector to boost the potential for eye-catching creative, naming Volvo�s recent virtual reality test drive as one of the best examples for other marketers.

• P&G; cuts agency fees while 'getting more� out of mobile, social

  August 3, 2015

  Procter & Gamble reduced its overall agency costs in fiscal 2015 by approximately 15 percent while getting a lot more out of its digital, mobile, search and social programs, according to company executives last week.

• WPP, Mobext look for mobile sustenance in Snapchat, Shazam

  June 26, 2015

  With consumers spending a significant and growing amount of time on major mobile applications such as Snapchat and Shazam, ad agencies cannot afford to overlook the potential these platforms hold for their clients, a fact made clear this week by announcements from WPP and Havas Group�s Mobext.

• WPP acquires Medialets as urgency grows behind need for mobile standards

  April 17, 2015

  In a reflection of the growing urgency felt by advertising agencies regarding the need for mobile standards, media conglomerate WPP has acquired Medialets, whose display impressions and click measurements are accredited by the Media Rating Council.

• Coca-Cola exec urges open dialogue between marketers, agencies in digital space

  April 15, 2015

  NEW YORK � A Coca-Cola executive at Forrester�s Forum for Marketing Leaders urged brands and agencies to keep an open dialogue when entering into partnerships with each other, especially as the space grows more competitive and mobile cost benchmarks increase.

• Cheetah Mobile buys MobPartner in $58M deal to strengthen targeting capabilities

  March 17, 2015

  Chinese mobile Internet developer Cheetah Mobile Inc. bought mobile marketing agency MobPartner for $58 million to inject more competition in the mobile ad performance space.

• Unilever to address challenges of mobile scale, attribution upon media review

  January 29, 2015

  While consumer packaged goods company Unilever reviews its media buying program for the first time since 2012, one of its biggest challenges will be pinpointing the media partners to provide mobile media that delivers scale, attribution, targeting and conversion.

• Connected cars, loyalty and programmatic rule 2015 mobile advertising opportunities

  January 15, 2015

  NEW YORK � Advertising executives at Mobile Marketer�s Mobile FirstLook: Strategy 2015 conference discussed where they see mobile heading in 2015, naming loyalty programs, connected cars and programmatic as three potentially lucrative areas for brands to leverage.

• Ad agencies prep for mobile prominence using deep data in 2015

  January 15, 2015

  NEW YORK � Ad agency executives at Mobile FirstLook: Strategy 2015 conference said that since the marketing industry is no longer in an initial stage of mobile, they look forward to seeing more mobile advertising efforts in 2015.

• Luxury Collection Algarve launches app to improve guest experience - Luxury Daily

  August 12, 2014

  Luxury Daily today - Luxury Collection Algarve launches app to improve guest experience; Fortnum & Mason highlights heritage through expedition sponsorships.

• Agency profile: AKQA harnesses mobile�s value-adding potential for brands

  June 9, 2014

  The AKQA agency has been harnessing mobile in ways that provide valuable services for consumers, and sees more opportunities on the horizon.

• Agency profile: Rokkan strives for human touch in mobile marketing

  May 23, 2014

  From a Jersey City, NJ, living room in 2000, Rokkan, now a part of the Publicis Groupe, has advanced into a digital agency with three United States offices and international aspirations.

• Leo Burnett taps Rupert Runewitsch to meld brand-building with technology

  May 13, 2014

  Leo Burnett has named Rupert Runewitsch as social and mobile head of North America to help clients ramp up their digital efforts while maintaining some of the creative planning that the Midwest agency is known for with brands including McDonald's, Samsung and Esurance.

• Agency profile: Fetch testifies for mobile�s evolution from campaign afterthought to centerpiece

  April 18, 2014

  London-based agency Fetch has been spreading out across the globe with offices now in San Francisco, Berlin and a site in Hong Kong on the way.

• Agency profile: Razorfish tailors next-generation mobile experiences for brands

  April 10, 2014

  As the use of mobile evolves, Razorfish, too, is reevaluating how to integrate mobile into its own organizational structure so it can best take advantage of emerging opportunities such as voice-activated ads and smartphone sensors.

1234567next