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Social networks
Social media users cannot get enough of empowerment ads
Empowerment campaigns on social media have grown exponentially in recent years and while a slew of brands have adopted the idea in their own manner, the strategy still provides benefits if the authenticity is there.
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Media
NBA scores big on mobile with Twitter 360 video, Fit app
The National Basketball Association is making a big play to include at-home fans in the team experience with the launch of the NBA Fit application and 360 video on Twitter.
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Strategy
Campaign of the week: Dunkin� Donuts supersizes social media
Social media campaigns are getting bigger and more expansive, a trend exemplified in a recent Dunkin� Donuts campaign. Watch this video for the full analysis.
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Email
Chiquita Bananas� interactive recipes drive 52pc email engagement on mobile
Chiquita Bananas tapped into the interest in quick-fix snacks with a recent campaign that served interactive recipes and enabled recipients to check off ingredients needed from a grocery store, resulting in 52 percent of email engagement stemming from mobile.
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Content
Mobile Minutes: Samsung�s wireless earbuds; EBay�s plans; Warner Bros. Digital Networks; Facebook�s privacy settings
Today in mobile marketing � Samsung's new wireless earbuds let you ditch the phone; EBay CEO: The world doesn't need an almost-as-good Amazon; Warner Bros. forms over-the-top video division; You should go check Facebook�s new privacy settings.
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Commerce
Sephora uncaps new mobile revenue stream via shoppable Snapchats - Mobile Commerce Daily
Mobile Commerce Daily today - Sephora uncaps new mobile revenue stream via shoppable Snapchats; Walmart pilots mobile delivery, circumvents risk with Uber, Lyft partnerships.
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Advertising
Customization programs reinvent haute couture concept for wider audience - Luxury Daily
Luxury Daily today - Customization programs reinvent haute couture concept for wider audience; Asia prospers, signs of life in Latin America and Africa for retail potential: report.
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Columns
Viewability is the new mobile metric
By Noor Naseer
To fully optimize their mobile advertising campaigns, marketers must understand a key metric that is taking over.
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Classic Guides
Mobile Marketer's Mobile Women to Watch 2016
Mobile Marketer�s Mobile Women to Watch 2016 list honors smart women executives who are set to make a difference in mobile advertising, marketing and media in 2016.
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Classic Guides
Mobile Marketer's Classic Guide to Mobile Advertising
Mobile Marketer's sixth annual Classic Guide to Mobile Advertising is packed with insights and analysis on creating, deploying and measuring mobile ad campaigns, as well as discussions on legal and privacy issues. A how-to must read for brands, retailers, ad agencies and market researchers.
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Classic Guides
Mobile Marketer's Classic Guide to Mobile Creative
Mobile Marketer�s Classic Guide to Mobile Creative offers valuable how-to tips on the creative design process behind ad campaigns encompassing the use of banners, SMS, MMS, mobile Web sites, apps, video, rich media, coupons and bar codes.
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Classic Guides
Mobile Marketer's Classic Guide to Mobile Commerce
Mobile commerce is the one mobile channel on fire. As retailers are learning � to their chagrin or delight � mobile can be their best friend, worst enemy or, as many view it, as the frenemy.
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