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• Rethinking rewards for the millennial consumer

  May 13, 2016

  By David Hargreaves

  The fact that 83 percent of millennials have slept with their phone in their bed illustrates their connectedness and reliance on technology.

• 5 reasons why influencer marketing has emerged as today�s go-to strategy

  May 13, 2016

  By Stacy DeBroff

  Consumers now increasingly look to their trusted network of online influencers, as well as reviewers who speak in an authentic first-person voice, to share detailed accounts and storytelling around their product experiences.

• 4 reasons why your app keeps getting deleted

  May 12, 2016

  By Ania Rodriguez

  Given that just 200 apps make up more than 70 percent of all app usage, it can be awfully challenging for brands outside of that elite group to create something that sticks.

• Building a relationship in 3 seconds, or less

  May 11, 2016

  By Emily Adams

  According to a recent study, the average adult�s attention span is down to eight seconds, down from the 12-second attention span commonly cited a short 15 years ago.

• The new mobile trading environment

  May 10, 2016

  By Gary Schwartz

  Investment follows banking and payment as the top sectors ripe for technology disruption.

• 4 tips to build Gen Y loyalty with mobile rebates

  May 9, 2016

  By Kane McCord

  Millennials, also known as Generation Y, hold an immense amount of purchasing power, so it is now more critical than ever that retailers understand their shopping and saving habits.

• Top 10 mobile adoption myths in fashion and luxury apparel

  May 6, 2016

  By Stephan Schambach

  It is perplexing to observe the number of retailers in the fashion industry and elsewhere who have failed to take note of something that Burberry, Kate Spade, Ralph Lauren and a host of other significant names have now seized upon.

• Reaching moms with mobile advertising

  May 6, 2016

  By Dale Carr

  Mothers are an attractive audience to marketers of all kinds, as they are typically the primary purchase decision makers in the household.

• One year on, Apple Watch and wearables are increasing BLE usage on smartphones

  May 4, 2016

  By Kevin Hunter

  With the rise of home automation and the smart devices that go in them, more consumers will be introduced to devices that require BLE to be constantly on.

• Three-course meal of the back-to-school season

  May 4, 2016

  By Matt Kates

  As the school year drags into its final stretches, marketers already have their back-to-school campaigns in the works. Back to school ranks as the second-largest shopping season of the year, with spending continuing to rise over the last three years.

• Circle of advertising life

  May 3, 2016

  By Harry Robinson

  As the dust settles following the ad-blocking frenzy of late last year, we can begin to see the extent of the impact.

• Mobile apps vs. mobile Web: Do you have to choose?

  May 2, 2016

  By Ajay Kapur

  In the changing face of mobile commerce, the ongoing debate between mobile apps and the mobile Web is about trade-offs.

• When it comes to mobile shopping, customer location is everything

  April 29, 2016

  By Anthony Nicalo

  Mobile killed the marketing funnel. The dominant model once showed consumer behavior following a linear, logical progression from awareness and consideration to purchase, loyalty and advocacy.

• Cat-and-mouse game of mobile ad fraud has only just begun

  April 28, 2016

  By Amit Joshi

  Though mobile advertising has grown to become a $100 billion spending category, we are still very much in the early stages of the fight against mobile ad fraud.

• How luxury brands should engage on Instagram and Snapchat

  April 27, 2016

  By Gabrielle Rein

  Instagram has become a leader, especially for luxury marketing, with new content to engage brand fans.

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