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Messaging
Will Google�s new social sharing app cut through the competition?
Google�s introduction of a new social sharing application, Spaces, underscores consumer demand for group conversation hubs on mobile platforms while highlighting the proliferation of these services � a hurdle that even a behemoth such as Google may struggle to overcome.
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Social networks
Heineken, Major League Soccer uncap team rivalries with custom emoji
Heineken and Major League Soccer are brewing awareness for their annual Rivalry Week festivities by rolling out a custom emoji that will appear in any Tweet containing the #RivalryWeek hashtag.
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Research
50pc of kids have social media accounts by age 12: report
Smartphone use is growing among kids, driving how they access the Internet and use social media while underscoring the importance of mobile marketing for reaching this generation of consumers as they get older, according to a new report from Influence Central.
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Video
NBA scores mobile viewers with YouTube channel featuring fan-created content
The National Basketball Association is leaning into the pervasiveness of YouTube and mobile video with a new channel that will feature fan-generated content for all-things basketball related, an attempt to appeal to millennials with an organic content experience.
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Content
Mobile Minutes: Time Inc.�s Instant; Amazon�s restaurant delivery; Moleskine goes digital; Tweets cram in photos
Today in mobile marketing � Time Inc. chases digital celebs with Instant video publication; Amazon expands restaurant delivery to New York, Dallas; Moleskine vs. Apple: Hemingway's notepad maker goes digital; It's 2016, so Twitter will make it easier to cram photos and links into tweets.
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Commerce
Snapchat's shoppable ads can unlock data, sales if relevant - Mobile Commerce Daily
Mobile Commerce Daily today - Snapchat's shoppable ads can unlock data, sales if relevant; MCX bows out as opportunity narrows for new mobile payment entries.
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Advertising
With urbanization slated to make space a luxury, VR opportunities arise - Luxury Daily
Luxury Daily today - With urbanization slated to make space a luxury, VR opportunities arise; What is the color of luxury in the 21st century?
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Columns
5 common mistakes in mobile healthcare
By Keith Betz
Many brands and marketers are either making the same mistakes that they were making five years ago or they have not evolved at anywhere near the same rate that mobile technology has evolved.
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Columns
Flipboard and Pinterest drive interest-driven content and customized newsfeeds. Is it enough?
Unlike Twitter and Facebook, Pinterest and Flipboard at their core are focused on individual user interests � not on who they know.
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Columns
Top 10 mobile adoption myths in fashion and luxury apparel
It is perplexing to observe the number of retailers in the fashion industry and elsewhere who have failed to take note of something that Burberry, Kate Spade, Ralph Lauren and a host of other significant names have now seized upon.
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Classic Guides
Mobile Marketer's Mobile Women to Watch 2016
Mobile Marketer�s Mobile Women to Watch 2016 list honors smart women executives who are set to make a difference in mobile advertising, marketing and media in 2016.
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Editorial calendar
Editorial calendar 2015 for Mobile Marketer
Here is the 2015 editorial calendar for Mobile Marketer with dates for events, webinars and Classic Guides. Events in bold are organized by Mobile Marketer and Mobile Commerce Daily.
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Classic Guides
Mobile Marketer's Mobile Outlook 2015
The outlook for mobile advertising, marketing and media is bright for 2015 as more marketers and retailers embrace mobile as part of the multichannel mix. But mobile has trained consumers to expect more from their marketing and retail experiences, leaving many marketers to play catch-up.
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Classic Guides
Mobile Marketer's Classic Guide to Mobile Advertising
Mobile Marketer's sixth annual Classic Guide to Mobile Advertising is packed with insights and analysis on creating, deploying and measuring mobile ad campaigns, as well as discussions on legal and privacy issues. A how-to must read for brands, retailers, ad agencies and market researchers.
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Classic Guides
Mobile Marketer's Classic Guide to Mobile Creative
Mobile Marketer�s Classic Guide to Mobile Creative offers valuable how-to tips on the creative design process behind ad campaigns encompassing the use of banners, SMS, MMS, mobile Web sites, apps, video, rich media, coupons and bar codes.
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Classic Guides
Mobile Marketer's Classic Guide to Mobile Commerce
Mobile commerce is the one mobile channel on fire. As retailers are learning � to their chagrin or delight � mobile can be their best friend, worst enemy or, as many view it, as the frenemy.
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