Advertising
Advertising spend collapses as economy grinds to a halt
Ad revenues fall by a tenth in the last quarter of 2008, with more declines expected
Inside Advertising
Claire Beale on Advertising: Time the online watchers were being watched
Monday, 16 March 2009
They're watching us. We're being watched. I don't just mean out there, on the streets, though did you know that a quarter of the world's entire supply of CCTV cameras are trained on us Brits.
Claire Beale on Advertising: Should we spend more, or less, in a crisis?
Monday, 9 March 2009
Recession presents advertising with a moral conundrum. If advertising encourages unnecessary consumption, does it therefore encourage financial irresponsibility? Are some forms of advertising unethical in a downturn?
Flight 666, Iron Maiden performing at a cinema near you
Monday, 9 March 2009
"Hello the Odeon, Kettering!" might not have quite the impact of "Hello Knebworth" but for Iron Maiden, one of the most famous names in heavy metal, the humble local cinema has been identified as an ideal locale for a spot of head-banging.
Lib Dems hijack Winslet in touched-up advertisement
Sunday, 8 March 2009
Doctored photograph of Oscar-winning star used without permission
Critics of Max Clifford fail to comprehend his talents
Monday, 2 March 2009
The celebrities he manufactures may come and go but the silver fox remains centre stage, marvels fellow PR Mark Borkowski
Claire Beale on Advertising: Send the Martians home, it's time for change
Monday, 2 March 2009
You could be forgiven for thinking that adland has run dry, that like the rest of us it's bankrupt. How else to explain the rampage of nostalgia swarming across our TV screens in 30-second bites?
Rhodes tastes defeat in his 'misleading' Flora claims
Wednesday, 25 February 2009
Advertisement banned over claims that spread is more popular than rivals
Claire Beale: The music business gives itself a good Shake
Monday, 16 February 2009
Secure in the knowledge that it has chosen a much-loved, iconic track for its new ad campaign, which debuts tonight taking up the entire centre break of Corrie, The Co-op is giving music in ads a good kicking.
Best In Show: Shelter commercial
Monday, 16 February 2009
I was informed that this Shelter commercial is the first time Radiohead have allowed one of their tracks to appear in an ad. Then I discovered that they also provide the soundtrack for the National Coalition for the Homeless ads in America.
For The Record: Auntie goes West; The Guardian's tax affairs; Twycross Zoo's advertising drive
Monday, 16 February 2009
"We are scrapping for our lives at the moment," ITV's commercial managing director Rupert Howell, warns 'Broadcast' magazine just how bad things have got at Gray's Inn Road.
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