Simon Tanner

Overview of the book
The GLAM (galleries, libraries, archives and museums) sector strategises to gain the attention of those senior decision makers who act as gatekeepers to the limited funds that exist to support the cultural, educative, creative and heritage sectors as a whole. Wherever funding comes from, there is an imperative to demonstrate that digital content delivers widely felt benefits by innovative and efficient means within a reduced budget.

Delivering Impact with Digital… Show more

Overview of the book
The GLAM (galleries, libraries, archives and museums) sector strategises to gain the attention of those senior decision makers who act as gatekeepers to the limited funds that exist to support the cultural, educative, creative and heritage sectors as a whole. Wherever funding comes from, there is an imperative to demonstrate that digital content delivers widely felt benefits by innovative and efficient means within a reduced budget.

Delivering Impact with Digital Resources introduces a fresh way of thinking about strategy and a mechanism to provide evidence of benefits that extend to impact. The book proposes an updated Balanced Value Impact Model (BVI Model) to enable each memory organization to convincingly argue they are an evidence based operation, working in innovative modes with digital resources for the positive social and economic benefit of their communities.

The digital presence of memory institutions has the power to change lives and life opportunities. It is essential to understand the different strategies and their modes of digital value to consider how organisational presence within digital cultures can create change. Impact assessment is the tool to foster understanding of how strategic decisions about digital resources may be changing behaviour within our communities.

Coverage includes:
- a guide to using the BVI Model and a wide range of data gathering and evidence based methods
- exploration of strategy in the context of digital ecosystems, an attention economy and cultural economics
- working with communities and stakeholders to deliver on promises implicit in digital resources/activities
- major case studies about Europeana’s Impact Playbook, the Wellcome Trust and the National Gallery of Denmark, amongst other impact exemplars from many sectors and geographies to show how they are explored and applied. Show less

The research-led exhibition experiment Display at Your Own Risk (Wallace and Deazley 2016) provides an exciting opportunity to ask some fundamental questions regarding the behavioural gaps between ‘what we say’ and ‘what we do’ in regard to museum practice and with art/images. Sometimes this is driven, as the exhibition organizers point out, by the gap between institutional policies and public understanding. By selecting 100 digital surrogate images of public domain works for this exhibition… Show more

The research-led exhibition experiment Display at Your Own Risk (Wallace and Deazley 2016) provides an exciting opportunity to ask some fundamental questions regarding the behavioural gaps between ‘what we say’ and ‘what we do’ in regard to museum practice and with art/images. Sometimes this is driven, as the exhibition organizers point out, by the gap between institutional policies and public understanding. By selecting 100 digital surrogate images of public domain works for this exhibition and printing them to the underlying artwork’s original dimensions this exhibition poses some interesting questions. Show less

This paper will demonstrate how to effectively measure the impact of a digital library and how this can enhance strategic planning. Measuring the impact of digital resources and how they affect the various benefitting communities improves evidence-based decision making. This paper will discuss how the recently developed Balanced Value Impact Model measures a digital resource by balancing both internal organizational and external community perspectives with social and economic considerations… Show more

This paper will demonstrate how to effectively measure the impact of a digital library and how this can enhance strategic planning. Measuring the impact of digital resources and how they affect the various benefitting communities improves evidence-based decision making. This paper will discuss how the recently developed Balanced Value Impact Model measures a digital resource by balancing both internal organizational and external community perspectives with social and economic considerations. This will be illustrated with research case studies from the Wellcome Library digitization programme and Europeana Impact Taskforce. The paper will further suggest means by which thinking about the value chain from activity, through output, to outcomes and impact can enhance strategic planning for digital libraries. Show less

Video of my Keynote from the 2013 NDF Conference, full title: Avoiding the Digital Death Spiral - Surviving and Thriving Through Understanding the Value and Impact of Digital Culture.

Simon will consider how we can use a deeper understanding of value and impact to survive in an ever more competitive and confusing digital landscape. How do the cultural, heritage or creative sectors cope with the twin challenges of meeting the public desire for digital content whilst maintaining their… Show more

Video of my Keynote from the 2013 NDF Conference, full title: Avoiding the Digital Death Spiral - Surviving and Thriving Through Understanding the Value and Impact of Digital Culture.

Simon will consider how we can use a deeper understanding of value and impact to survive in an ever more competitive and confusing digital landscape. How do the cultural, heritage or creative sectors cope with the twin challenges of meeting the public desire for digital content whilst maintaining their curatorial responsibilities within what could be considered an unfunded mandate? Simon will investigate the values and benefits of digital with a consideration of the risks we face in what he refers to as the Digital Death Spiral. Simon will propose one solution in particular, The Balanced Value Impact Model (BVI Model) that he has recently developed. The BVI Model draws evidence from a wide range of sources to provide a compelling account of the means of measuring the impact of digital resources and using evidence to advocate how change benefits people. Simon will argue that putting people at the centre of our strategic thinking is both the most challenging and satisfying action we can take in securing our digital futures.

http://www.twitter.com/SimonTanner
http://simon-tanner.blogspot.co.uk/ Show less

The Balanced Value Impact Model (BVI Model) draws evidence from a wide range of sources to provide a compelling account of the means of measuring the impact of digital resources and using evidence to advocate how change benefits people. The aim is to provide key information and a strong model for the following primary communities of use: the cultural, heritage, academic or creative industries.

For the purposes of this Model, the definition of Impact is:
The measurable outcomes arising… Show more

The Balanced Value Impact Model (BVI Model) draws evidence from a wide range of sources to provide a compelling account of the means of measuring the impact of digital resources and using evidence to advocate how change benefits people. The aim is to provide key information and a strong model for the following primary communities of use: the cultural, heritage, academic or creative industries.

For the purposes of this Model, the definition of Impact is:
The measurable outcomes arising from the existence of a digital resource that demonstrate a change in the life or life opportunities of the community for which the resource is intended.

The outcome of this cross disciplinary research is a new and targeted model of Impact Assessment for the primary communities of use identified above. The Balanced Value Impact Model brings together aspects from disparate Impact Assessment communities into a cohesive and logical process for Impact Assessment. Show less

This report performs the task of synthesising information relating to the benefits of digitisation and helps to provide a compelling argument for future digitisation work. Thus, you will find in this document information on:

+ Where the value and impact can be found in digitised resources,
+ What modes of value and impact are achievable, and
+ Who are the beneficiaries gaining from the impact and value?

Special attention is worth paying to the section upon 5 modes of value… Show more

This report performs the task of synthesising information relating to the benefits of digitisation and helps to provide a compelling argument for future digitisation work. Thus, you will find in this document information on:

+ Where the value and impact can be found in digitised resources,
+ What modes of value and impact are achievable, and
+ Who are the beneficiaries gaining from the impact and value?

Special attention is worth paying to the section upon 5 modes of value for digitised resources in Creating Digital Britain. The basic value modes suggested here may act as a guide for future digitisation impact assessment. If these value models to society as a whole are satisfied then many other benefits identified in this report will also accrue.

This document therefore provides strong information to support:

+ Fundraising and revenue development plans,
+ Audience development,
+ Designing evaluation and impact assessment,
+ Project planning, and
+ Planning educational activities to augment digitised resources. Show less