PANGAIA

PANGAIA: REIMAGINED. Our Fall 2025 campaign revisits the PANGAIA tracksuit through the distinct visions of Anders Sølvsten Thomsen, Harry Lambert and Jeanie Annan-Lewin. Together, they reframe our signature silhouette - from everyday uniform to cultural icon - celebrating the stylist’s role as architect of visual culture. CREDITS: Photographer: Rory Van Millingen Art Director & Stylist: Anders Sølvsten Thomsen  Stylist: Harry Lambert  Stylist: Jeanie Annan-Lewin  Makeup Artist: Laura Dominique  Hair Stylist: Sophie Anderson  Models: Antonette Nyongesa, Lily Jean Harvey, Will Kelly Production: ANCC Explore PANGAIA: REIMAGINED - https://lnkd.in/enMzcm9E

MEET THE NEW HEAVYWEIGHTS. Two fresh silhouettes just landed. The two-way zip-through hoodie & the straight-leg track pants, now in five future-classic shades: Stone, Foliage Green, Navy, Black and Grey. The latest additions to our 365 Heavyweight family are made from a 50/50 blend of GRS-certified recycled cotton and OCS-certified organic cotton. At 420 GSM, these pieces deliver the ultra-soft feel you love, with the durable structure you’ve been asking for. Better for the soil. Lighter on water. Kinder to ecosystems. Because cotton shouldn’t cost the Earth. Discover our lookbook here: https://lnkd.in/eFAPwwKn

Introducing our latest chapter: Wool Tailoring. MWool® (85% recycled wool, 15% virgin wool) addresses overproduction and waste in the wool industry, reducing the environmental burden of virgin wool and proving that recycled materials can be just as refined as luxury fabrics. Fabric woven in Italy, fusing tradition with innovation for effortless elegance. Discover more: https://lnkd.in/ecJCnmee

Earlier this summer at SXSW London to celebrate World Bee Day, our Chief Impact Officer Maria Srivastava joined Eva Kruse, Arlo Brady and Giacomo Ziani to spotlight the vital role wild bees play in sustaining life on Earth. Hosted by our partners at Bee:wild, the conversation was followed by the world premiere of BEE WILD, a visually stunning, hope-filled documentary featuring Angelina Jolie, Erika Thompson and music by Ellie Goulding. Blending storytelling with practical solutions, the film calls for urgent action to protect our precious pollinators. We’re proud to be one of the initiators behind this powerful project. Discover how you can support the Bee:wild movement and help protect our planet’s pollinators: https://lnkd.in/eh-zV694

In 2024, PANGAIA joined forces with The Mills Fabrica to support the next generation of changemakers through the Techstyle for Social Good Global Innovation Challenge. We’re proud to share that the winner was Beyza B., founder of Baytech - HMS (HandMadeStone), a patented, sustainable alternative to pumice stone washing in the denim industry. As part of the prize, PANGAIA offered 10 hours of tailored mentorship with our in-house experts, a programme that ran throughout the first half of this year and recently came to a close. Here, Beyza reflects on the value of structure, the power of systems thinking, and what it means to bring a solutions-driven innovation to market as a young founder. ▪️ What stood out most from your time with PANGAIA’s internal team? As a founder, you’re constantly making decisions — it can be exhausting. What we needed was structure. PANGAIA gave us exactly that: clarity, focus, direction. At times, it felt like they were fighting for our business even harder than we were. That mindset shift — from just creating a sustainable material to building a sustainable business — was transformative. ▪️ Was there a particular piece of advice that reshaped your strategy? Absolutely. During a conversation with Chelsea, she reframed how we talk about our value. She said: Don’t just focus on the cost of your solution — talk about the cost of not switching. That changed everything. Suddenly, we had a new way to create urgency and a stronger narrative for change. ▪️ You were also given a glimpse into PANGAIA’s brand-building playbook. What did you take from that? Reece shared PANGAIA’s Brand Bible with us — that was a game-changer. We immediately began building our own for HMS. It helped us distill who we are, how we speak, and how we want to be seen — by partners, by brands, by consumers. It’s now the lens through which we make every decision, from marketing to messaging. ▪️ How did the mentorship shape your understanding of scale and impact? PANGAIA taught us that real innovation doesn’t happen in isolation — it requires an ecosystem. From traceability and certification to consumer storytelling and circularity, they helped us think holistically. Now we’re focused on building a system around HMS — not just selling stones, but creating a trusted mark that brands and consumers actively seek out. ▪️ What advice would you give to other early-stage innovators? Come prepared — but more importantly, come open. The PANGAIA team won’t just pat you on the back. They’ll challenge you. They’ll ask the hard questions. And that’s where real growth happens. ▪️ Final thoughts? What started as a mentorship became something much more personal. The PANGAIA team even came to support our first London event — that meant the world. It showed us what true collaboration in this industry can look like. Beyza Baykan photographed by Luke Hemmings, wearing the PANGAIA Nettle Denim Jacket crafted from organic cotton and nettle fibers.

Introducing Phia Powered by PANGAIA. We’ve teamed up with Phia, the new iOS app and browser extension founded by Phoebe Gates and Sophia Kianni on a limited-edition sweatshirt, created to celebrate more conscious consumption. Designed with purpose, the crewneck is crafted from 100% organic cotton and treated with our innovative PPRMINT™ oil to help it stay fresher for longer. Available in Cobalt Blue and Black, it features the embroidered message: “the future of fashion is nothing new.” This partnership brings together shared values of innovation, sustainability, and mindful design and marks the beginning of Phia’s mission to make more informed shopping easier for everyone.

On Wednesday, our Chief Impact Officer, Maria Srivastava, closed the Drapers Conscious Fashion Summit with a fireside chat alongside Drapers editor Jill Geoghegan. Together, they explored PANGAIA’s origin story as a materials science driven business and how, together with our partners, we introduce products born from science and purpose, designed to solve environmental challenges through material innovation, circular systems, and supply chain transparency. From pioneering bio-based and lab-grown fibres to scaling sustainable business models like Re:Wear, Maria shared how our Impact team sits at the heart of PANGAIA’s operations, hoping to inspire and accelerate real change in the industry.

Introducing our limited-edition Barry's Powered by PANGAIA collection, designed for life before, after, and beyond the Red Room. Bringing together PANGAIA’s material science innovations and Barry’s high-performance ethos, this collection is built for movement, recovery, and pushing boundaries, all with a shared vision for a better future. Crafted from 100% organic cotton, the unisex sweatshirt and track pant set deliver comfort and durability, whether powering through a workout or unwinding post-class. This limited-edition Powered by PANGAIA partnership represents our shared dedication to making better choices for both people and the planet.

At Davos 2025, we were excited to partner again with our friends at Bloomberg House and Goals House, bringing our pioneering FLWRDWN™ technology to the world stage. At Bloomberg House, a hub for global leaders shaping the future, we were proud to share our Recycled Nylon FLWRFILL™ gilet. Like FLWRDWN™, FLWRFILL™ is our patented, bio-based, animal-free alternative to traditional down and wadding, crafted with wildflowers to offer warmth with purpose. At Goals House, a global community of leaders, activists, and changemakers united to accelerate progress on the UN’s Sustainable Development Goals (SDGs) by 2030. The team braved the Swiss Alps in our FLWRDWN™ technology—a bio-based, animal-free alternative to traditional down. Made from wildflowers, it delivers breathable, high-performance insulation without compromise. We left inspired by the exchange of ideas with those who are shaping tomorrow through actionable innovations that help inspire and accelerate an Earth Positive Future.

Introducing GF Smith Powered by PANGAIA We’re excited to announce our latest Powered by PANGAIA with GF Smith, a brand synonymous with creativity and craftsmanship. As part of their rebrand, we’ve co-created a limited-edition collection of T-shirts and Hoodies that embody purpose and design. A testament to the power of design in making a difference, each T-shirt features a unique text block on the back that highlights GF Smith’s commitment to creative education. Proceeds from every purchase will directly support the GF Smith Charitable Trust, which helps young people in Hull and the wider community pursue creative education. The swing tags are made from GF Smith offcut, a recycled paper created from production waste at their factory in Hull, ensuring that even the smallest elements reflect our shared values. GF Smith brand identity and design by TEMPLO