Elida Beauty

What a moment! A huge congratulations to Ella Toone and the Lionesses on their incredible victory! ⚽️ From the pitch to everyday life, Ella shows us what’s possible when you back yourself and Trust Your Impulse. We’ve been so proud to partner with Ella in our latest Impulse campaign. Her talent, passion, and energy embody everything Impulse stands for. Here’s to celebrating powerful wins and powerful women who continue to inspire a generation, both on and off the pitch. #EllaToone #ImpulseFragrance #WomenInSport #Campaign #Inspiration #Marketing

What a roaring success by the Lionnesses! Winning back-to-back Euros titles and becoming the first senior England team to win a major footballing trophy away from home. And they won it on penalties, so long the curse of England football teams. Earlier in the summer, we got the chance to work with one of the Lionnesses stars, Ella Toone, who was the face of fragrance brand Impulse's first major ad campaign in over a decade. The campaign also saw the return of the iconic Impulse Butterfly, which has been fluttering across screens all summer. Our team at Untold Fable couldn’t be prouder to have brought this to life alongside our friends at Cream, Impulse Elida Beauty and Feral Child Animation It’s staying home!

⚽🏆🎉 Huge congratulations to Ella Toone and the England Women’s Football Team on their phenomenal victory at the European Championships! 🦁🙌 We’re incredibly proud to have recently worked with Ella — now officially the most famous person our shopper team has collaborated with this year! A huge shoutout to the amazing Impulse Fragrance team at Elida Beauty for making it happen. #EllaToone #Lionesses #UEFAWomensEURO #ImpulseFragrance #ElidaBeauty #ProudPartner #Teamwork #WomenInSport

The Bed Head campaign is now live in the streets, fields & everywhere inbetween - ‘Stay Headstrong’ ⚡️ A big thanks to everyone involved for bringing the energy to this campaign Philip x Lucky Generals Elida Beauty Kate Buttery Katie Westerby

We’ve always believed Q-tips had the kind of quiet star power that could shine in any room. This partnership just proved it. When we started dreaming about what was next for the brand, we set our sights high. Patrick Ta was at the top of that list. We didn’t land this because we got lucky. We landed it because we asked. Because we believed. Because we saw what Q-tips could be - and we weren’t afraid to go for it. That’s the thing about building great brands: it takes vision, guts, and a willingness to act on both. Confidence isn’t loud or flashy - sometimes, it’s just having the courage to lead with your ambition. This collab is a milestone and a reminder that bold moves build brand magic and we're just getting started. Shoutout to my team at Elida Beauty - Julia O’Connor, Jennifer Okpoyo, and Team Edelman for pulling this off beautifully! #BrandVision #StrategicThinking #CreativeStrategy #BrandLeadership #FutureFocused #MakeItHappen #BrandBuilding

Our new Caress Black Orchid & Patchouli Oil Body Wash has been named one of Newsweek's New and Noteworthy products!

What an incredible week in Egypt! As part of our Stronger Together Partner Summit, we brought together 70 delegates from across the globe, representing 40 of our raw, pack, and logistics suppliers. Over 4 days in Cairo and beyond, our Procurement and R&D teams completed 20 site visits and 30 supplier meetings. We shared our brand vision and supply chain strategy, addressed challenges, and explored bold ideas for innovation and future growth. A huge thank you to our partners for the openness, energy, and collaboration. We’re truly Stronger Together. "Hosting this summit was a powerful reminder that our suppliers are not just vendors - they are true partners in our journey. The energy, openness, and shared ambition we experienced this week reaffirmed our belief that collaboration is the cornerstone of resilient and innovative supply chains. I’m incredibly proud of what we’re building together."  - Nilendu Sarkar, Chief SC, R&D & IT Officer "This summit reinforced the power of partnership. Seeing our suppliers’ commitment, creativity, and shared purpose up close was energizing. We’re not just managing transactions - we’re building a supply chain ecosystem grounded in trust, collaboration, and a drive for continuous improvement." - Riteesh Padhi, Chief Procurement & Supply Officer #ElidaBeauty #SupplyChain #Innovation #Collaboration #StrongerTogether #Partnerships #FutureForward #Beauty

We’re #hiring. Apply today or share with your network!

We’re excited to welcome our supplier partners from around the world to our Stronger Together Summit next week! Our suppliers are more than partners - they’re an extension of our team. This summit is our chance to build what’s next, together: for our products, our brands, and our consumers. We’re ready to connect, spark new ideas, and strengthen the partnerships that drive it all. Big ideas start here. Let’s go. #StrongerTogether2025 #SupplierPartnership #Innovation #Event #Collaboration  

We're proud to be recognized as #30 in WWD Beauty Inc's Top 100 Beauty Companies 2024 list! This achievement highlights our commitment to excellence and innovation in the beauty industry, especially during a year marked by significant shifts and challenges. This list demonstrates the strength and resilience of the beauty industry, which we’re proud to contribute to with our most recent investments in Elida Beauty and ChapStick through Suave Brands Company.