HelloKindred

A few days ago, our UK HelloKindred team rolled up their sleeves and got involved in something truly meaningful, helping to create care packages for communities across the UK experiencing poverty. It was a powerful reminder that small acts of kindness, when multiplied across a team, can make a big difference. We're proud to support this inspiring initiative and even prouder of our people who show up with heart, purpose, and generosity. If you're in the UK, join us in supporting the cause - https://lnkd.in/dEidfk44 #GiftOfHope #HelloKindred #BeKind #CarePackages #CommunitySupport #HelloKindredUK #PurposeDriven Thea Palmer Andy Chaston

Steering Your Marketing Future: Why CCO Roland Glass Says Now Is the Time Roland Glass recently shared powerful insights in “Steering your marketing into the future.” He highlights that today’s marketing leaders must pivot faster, smarter, and with greater agility—leveraging AI, hybrid teams, creative strategy, and global talent to remain ahead of the curve. Why this matters for marketers & leaders: • Agile talent + global reach: Sourcing diverse, nearshore remote talent—especially from markets like South Africa—unlocks fresh creativity and cultural intelligence, all at competitive cost. • Strategy-first resourcing: As Roland notes, aligning talent with your core strategy and operating model is essential before building capability . • AI powered creativity: With automation and AI handling routine tasks, marketers can focus on strategic storytelling, cultural insight, and quality—areas where human judgment truly matters. Your next steps as a marketing leader? Browse the carousel. As Roland and Andisa Ntsubane said: “African marketing talent is being recognised on the global stage” If you're in the C-suite or leading a marketing function, now’s the moment to rethink team structures, capabilities—and where your next big ideas will come from. 👉 Read the full article here and let’s discuss: How are you reshaping your team to win in today’s marketing landscape? https://loom.ly/8bO6y4g #FutureOfMarketing #TalentStrategy #GlobalTeams #AIinMarketing #HelloKindred #CMO #Leadership

Growth isn’t a headcount problem—It’s a talent problem What’s holding your team back isn’t always budget. Sometimes, it’s how talent is structured and supported. According to McKinsey & Company, companies that embed talent strategy into business planning outperform competitors in total shareholder return. In Teodora Ninova's latest article, she explores how modern CMOs are: – Blending in-house and external teams – Adopting flexible, cost-effective talent models – Closing skill gaps before they stall growth It's definitely worth the read: Putting Talent at the Centre of Strategy #FutureOfWork #MarketingLeadership #HelloKindred

We love what Roland and our UK team are doing—leaning into the tough conversations, supporting CMOs through real challenges, and collaborating to shape practical, future-fit solutions. Great to see this discussion continuing with Joel Harrison and Shane Redding. #B2BMarketing

Are you doing more with less? That’s the challenge facing every CMO right now, and few are meeting it with more clarity than Menaka S. Thillaiampalam. At HBMA - Houston Business Marketing Alliance's AIM event in Houston, she shared her framework for Lean Leadership—a model built for complexity, constraint, and change. It’s about moving fast with purpose, building smart with what you have, and leading with empathy in an AI-driven world. Menaka has restructured her marketing function using a lean internal team supported by trusted partners. Together, we've helped shape brand identity, content systems, and operational infrastructure—designed to scale without excess. This is what modern marketing leadership looks like. Read Cindi Boudreaux's full article to explore how Lean Leadership is helping CMOs lead through constraint, not around it: #MarketingLeadership #LeanLeadership #FutureOfWork

68% of tech professionals aren’t job hunting out of need—they’re looking for better. That’s the wake-up call for leadership in 2025. Michael Patterson explores why your EVP is no longer a recruiting tool—it’s your retention strategy and how agility, blended hiring models, and inclusive leadership are fast becoming the real competitive edge in tech. If you’re leading a tech organisation in South Africa, this article offers a blueprint to move from reactive to resilient. Read The 2025 Tech Talent Tipping Point: https://loom.ly/oUri_PI #Technology #Hiring #TalentAcquisition

AI, remote work, and fractional hiring aren’t just hot topics —they’re reshaping how marketing leaders build, scale, and lead their teams. We spoke to marketing professionals about how they’re navigating these shifts. The result? A clear snapshot of what’s changing, what’s working, and what’s next. This infographic gives you: - The biggest talent challenges facing marketing leaders right now - Insights on AI, autonomy, and upskilling - Emerging models that support speed, scale, and creative excellence If you’re rethinking your team structure for 2025, start with this infographic and explore this real-life snapshot. Download it here: https://loom.ly/oq7yIDg

Do you agree that variety isn’t just the spice of life—it’s the backbone of better business? Diverse teams are 35% more likely to outperform, 1.7x more innovative, and 87% better at making decisions. But here’s the catch: it only works when people feel like they belong. Inclusion has to come first. Before targets, metrics or slogans. That means listening closely, questioning everyday norms, and making space for people to show up as they are. We’ve learned a lot on our own DEI journey—sometimes the hard way. No perfect playbook, just progress. Start where it counts: inclusion. Read more about this and other real learnings: https://loom.ly/uGPpzBA

Steering Your Marketing Future: Why CCO Roland Glass Says, "Now Is the Time." Roland Glass, Chief Commercial Officer at HelloKindred, recently shared powerful insights in “Steering your marketing into the future.” He highlights that today’s marketing leaders must pivot faster, smarter, and with greater agility—leveraging AI, hybrid teams, creative strategy, and global talent to remain ahead of the curve. Why this matters for marketers & leaders: - Agile talent + global reach: Sourcing diverse, nearshore remote talent, especially from markets like South Africa, unlocks fresh creativity and cultural intelligence, all at competitive cost. - Strategy first resourcing: As Roland notes, aligning talent with your core strategy and operating model is essential before building capability. - AI powered creativity: With automation and AI handling routine tasks, marketers can focus on strategic storytelling, cultural insight, and quality, areas where human judgment truly matters. Your next steps as a marketing leader: 1. Map your mission first: Define what marketing must achieve and how it fits your organisation. 2. Expand your talent horizons: Go beyond traditional hiring—embrace agile, offshore, and hybrid roles. 3. Invest in culture & inclusivity: Build teams that bring different perspectives and global flair to your brand. 4. Empower creativity, not just efficiency: Let AI streamline workflows, so your people can drive insight and originality. As Roland and Andisa Ntsubane said: “African marketing talent is being recognised on the global stage” If you're in the C-suite or leading a marketing function, now’s the moment to rethink team structures, capabilities—and where your next big ideas will come from. 👉 Read the full article here and let’s discuss: How are you reshaping your team to win in today’s marketing landscape? https://loom.ly/8bO6y4g #FutureOfMarketing #TalentStrategy #GlobalTeams #AIinMarketing #HelloKindred #CMO #Leadership

The way we work has changed — for good. Gone are the days of rigid 9 to 5 office hours. Today’s workforce wants choice — in where, when, and how they work — and they expect businesses to keep up. The data is clear: 1. Companies offering flexible work are growing twice as fast 2. 83% of remote workers say they’re more productive 3. 65% of employees say they’d leave if flexible work isn’t on offer In our latest piece, we unpack: ✔️ The business case for remote work ✔️ Practical ways to structure flexible teams ✔️ How to maintain culture, productivity and trust — no matter where your team works 🔗https://loom.ly/eYZJYqc Let’s shape a future of work that works — for everyone. #FutureOfWork #FlexibleStaffing #RemoteWork #HelloKindred #KindredTalent #KindredCreative #WorkplaceWellbeing #TalentStrategy #CMOAgenda #HRAgenda