SCOOP: Accenture Song is acquiring influencer marketing agency Whalar in what Whalar Group's CEO Neil Waller told me is the industry’s “largest creator economy transaction.”
Fanatics CEO @michaelrubin says the company will launch a credit card for sports fans this spring to expand its loyalty program FanCash and other perks #NRF
NEW from me: Shopify is opening up ads, allowing merchants to promote and recommend products on other merchants' Shopify stores. Read the story in @Adweek:
Meet @ADWEEK Advantage, our new series where editors analyze what's happening and what it means in the big picture. First up, I'm looking at retail media's scale problem and what to expect in the holiday season with tariffs, spend, and agentic commerce:
