As a creator, you can link brands to your videos. This adds a "Paid promotion" label to your content and unlocks advanced features. You can do this when uploading or editing a video in the YouTube Studio or YouTube mobile app.
Note: You can only send video link requests to brands from within the YouTube Studio mobile app or YouTube mobile app, and you can only send one link request per video. Currently, this feature is only available to creators with a minimum of 4,000 subscribers that are part of the YouTube Partner Program.
Linking your video to a brand's Google Ads account(s) lets the brand:
- See your video's performance insights, including views and engagement.
- Show ads to viewers who watch your video.
- Promote your video as part of an ad campaign.
Note: Creators are advised to discuss video usage rights with advertisers and obtain all required agreements independently.
How to request a brand link during an upload
- Open the YouTube Studio app
or YouTube mobile app
.
- Tap Add
choose the video that you want to upload.
- On the “Add details” page, tap Paid promotion & brands
.
- Under "Paid promotion," select Yes.
- Under the “Brands” section, tap Select brand.
- Search for the brand you want to link to.
- Tap on the brand you want to link to select the brand.
- Agree to the statement in the pop-up to finish selecting the brand.
Note: Upon agreeing, viewer demographics, watch time, retention, engagement, and performance data will be shared with the Advertiser. Learn how to manage video linking.
- Return to the “Add details” page, fill in other details
Note: If a selected channel is not linked to any Google Ads accounts, we won’t be able to send a link request to that brand.
How to request a brand link on an existing video
- Open the YouTube Studio app
- Select “Edit” on an existing video.
- On the “Edit video” or "Edit details" page, tap Paid promotion & brands
- Under "Paid promotion," select Yes.
- Under the “Brands” section, tap Select brand.
- Search for the brand you want to link to.
- Tap the brand you want to link to select the brand.
- Agree to the statement in the pop-up to finish selecting the brand.
Note: Upon agreeing, viewer demographics, watch time, retention, engagement, and performance data will be shared with the Advertiser. Learn how to manage video linking.
- Return to the “Edit video” or "Edit details" page and click “Save,” which sends the link request to the brand.
Note: If a selected channel is not linked to any Google Ads accounts, we won’t be able to send a link request to that brand.
How to unlink a brand from your video
- Open the YouTube Studio app
- Find the video with an active brand link that you want to disconnect.
- On the video, select the Menu
.
- On the “Edit video” or "Edit details" page, tap Paid promotion & brands.
- Under the "Brands" section, select “Unlink.”
- Select “Unlink” in the pop-up to confirm the request.
- Exit the “Paid promotion & brands” screen and “More options” screen, and then select “Save” on the “Edit video” page to confirm.
