Review this article to learn about the latest features and enhancements for Authorized Buyers.
Traffic and deliver ads
Update to iOS ad tracking transparency settings
We no longer set device.lmt based on a user's iOS ad tracking transparency settings. Bidders will be able to find users’ ad tracking transparency settings communicated explicitly on bid requests in the device.ext.atts field.
Open Bidding Direct Pay in open beta
Open Bidding Direct Pay (OBDP) allows Open Bidding exchanges to pay publishers directly for purchased media, resolving supply chain optimization concerns, and aligns with growing advertiser preference for transparency and direct access to inventory within the supply chain.
OBDP is now in Open Beta for all Ad Manager 360 partners and supported Open Bidding exchanges. Publishers who already have direct relationships with SSPcan start requesting direct payment connections without any enablement required from Google to participate. Learn more about Open Bidding Direct Pay.