Change log

Upcoming and recent changes

2026
2025
2024
Update to Standard Contractual Clauses (SCCs) (October 2021)

Past changes

Update to Abortion certification and disclosures policy (July 2022)
Updates to Political Content Policy (May 2022)
Update to Advertiser verification program (December 2023)
Update to Advertiser verification program (December 2023)
Updates to Gambling and games policy (December 2023)
Updates to Gambling and games policy (December 2023)
Update to Google Ads UK Financial Services Verification (February 2024)
Update to Political Content policy (December 2023)
Update to Location asset requirements (December 2023)
Updates to our child and teen ads policies (December 2023)
Updates to Gambling and games policy (November 2023)
Update to Gambling and Games Policy (November 2023)
Update to Political Content policy (November 2023)
Update to the Personalized ads policy (February 2024)
Update to Local Services platform policies (November 2023)
Update to Restricted ad formats and features policy (October 2023)
Update to Political Content policy (October 2023)
Updates to Healthcare and Medicines policy (October 2023)
Updates to Political content policy (September 2023)
Update to Political content policy (September 2023)
Update to Click tracker certification program (November 2023)
Update to Political content policy (September 2023)
Update to Restricted ad formats and features policy (September 2023)
Update to Gambling and Games Policy (November 2023)
Update to the account suspension appeals process (September 2023)
Updates to Gambling and games policy (August 2023)
Update to Gambling and games policy (November 2023)
Updates to Cryptocurrencies and related products policy (August 2023)
Update to Google Ads policies (August 2023)
Update to Other Restricted Businesses Policy (November 2023)
Updates to Financial products and services policy (August 2023)
Update to Financial products and services policy (August 2023)
Update to Gambling and games policy (November 2023)
Updates to Gambling and games policy (August 2023)
Update to YouTube ad requirements (August 2023)
Update to Misrepresentation policy (November 2023)
Updates to Healthcare and Medicines policy (August 2023)
Update to Legal Requirements policy (August 2023)
Update to Restricted ad formats and features (August 2023)
Update to Business information requirements (August 2023)
Update to Gambling and Games Policy (July 2023)
Updates to Financial products and services policy (July 2023)
Update to Circumventing Systems Policy (July 2023)
Update to Google Ads UK Financial Services Verification (July 2023)
Update to Advertiser verification program (June 2023)
Update to the Trademarks policy (June 2023)
Update to Healthcare and medicines policy (June 2023)
Update: New ads transparency policy (June 2023)
Updates to Financial products and services policy (May 2023)
Update to Gambling and games policy (June 2023)
Update to our Coronavirus disease (COVID-19) policy and Sensitive events policy (May 2023)
Updates to Gambling and games policy (May 2023)
Updates to YouTube Masthead Ad Requirements (May 2023)
Update to Display & Video 360 Account Level Suspensions (May 2023)
Updates to Gambling and Games Policy (May 2023)
Update to Political Content policy (May 2023)
Update to Legal Requirements policy in Indonesia (May 2023)
Update to Dangerous products or services policy (April 2023)
Updates to the advertiser verification program (April 2023)
Updates to Gambling and games policy (April 2023)
Update to YouTube Ads (March 2023)
Update to Google Ads Financial products and services policy (March 2023)
Update to Dangerous Products or Services Policy (March 2023)
Update to Government documents and official services policy (March 2023)
Updates to Financial products and services policy (April 2023)
Updates to Financial products and services policy (April 2023)
Update to Healthcare and medicines policy (April 2023)
Updates to Financial products and services policy (March 2023)
Update to Abusing the ad network policy (February 2023)
Update to Government documents and official services policy for authorized California car registration entities (February 2023)
Updates to Gambling and games policy (February 2023)
Updates to Gambling and games policy (February 2023)
Update to Abusing the ad network policy (February 2023)
Updates to Financial products and services policy (February 2023)
Update to Government documents and official services policy (Jan 2023)
Update to Destination Requirements Policy (January 2023)
Clarification to Advertiser Verification (December 2022)
Update to Ads Policy Requirements (December 2022)
Update to Political Content policy (December 2021)
Update to Dangerous Products and Services and Healthcare and Medicines (December 2022)
Updates to Gambling and games policy (November 2021)
Update to Political Content policy (December 2021)
Update to Political Content policy (February 2023)
Update to Financial products and services policy (December 2021)
Updates to Gambling and games policy (October 2021)
Clarification to Circumventing Systems Policy (December 2022)
Updates to Gambling and games policy (October 2021)
Updates to Gambling and Games Policy (October 2021)
Update to Political Content policy (February 2023)
Update to Unreliable Claims Policy (December 2021)
Updates to Gambling and games policy (October 2021)
Update to Display & Video 360 Account Level Suspensions (December 2022)
Update to Advertiser Identity Verification Policy (October 2021)
Update to Gambling and Games Policy (September 2021)
Updates to Financial products and services policy (January 2023)
Update to Advertiser Identity Verification Policy (September 2021)
Update to Google Ads sexually explicit content policy (December 2021)
Updates to Financial products and services policy (January 2023)
Update to Coronavirus disease (COVID-19) policy
Update to advertiser identity verification policy (September 2021)
Updates to Gambling and games policy (November 2022)
Update to Gambling and Games Policy (September 2021)
Update to policy on mask restrictions (August 2021)
Notice of changes to Government documents and official services policy in March 2023 (November 2022)
Update to Gambling and Games Policy (August 2021)
Update to Advertiser Identity Verification Policy (August 2021)
Update to Political Content policy (October 2022)
Updates to Gambling and games policy (August 2021)
Updates to Gambling and games policy (August 2021)
Updates to Gambling and games policy (September 2022)
Update to Political content policy (August 2021)
Update to Gambling and games policy (August 2021)
Update to Unavailable Video policy [October 2022]
Updates to Financial Services Verification Requirements in the UK (August 2021)
Update to Advertiser Identity Verification Policy (July 2021)
Business Information (October 2022)
Default Ads Treatment Policy (August 2021)
Financial Services Advertising in the UK (August 2021)
Updates to Gambling and games policy (October 2022)
Updates to Gambling and Games Policy (June 2021)
Update to Ads requirements for YouTube (June 2021)
UK Financial Services Policy Update (December 2022)
Update to Addiction Services Policy (June 2021)
Updates to Gambling and Games Policy (June 2021)
Financial Services Advertising in France, Germany, Indonesia, and Spain (October 2022)
Update to Advertiser Identity Verification Policy (June 2021)
Update to Financial products and services policy (June 2021)
Financial Services Advertising in Brazil, India, and Portugal (October 2022)
Updates to Gambling and Games Policy (June 2021)
Updates to Gambling and games policy (May 2021)
Updates to YouTube Masthead (Ad Requirements) (September 2022)
Update to the Political Content Policy (June 2021)
Clarification to Speculative and Experimental Medical Treatment policy (May 2021)
Update to Destination Requirements Policy (August 2022)
Update to the Political content policy (June 2021)
Update to Political content policy (June 2021)
Updates to Gambling and games policy (August 2022)
Updates to Healthcare and Medicines Policy (December 2020)
Update to Advertiser Identity Verification Policy (May 2021)
Update to Political Content policy (September 2022)
Update to Misrepresentation Policy (December 2020)
Account pausing for business operations verification global roll-out (November 2020)
Updates to Gambling and games policy (August 2022)
Update to Healthcare Policy (June 2021)
Update to Political Content Policy (December 2020)
Financial Services Advertising in Brazil, India, and Portugal (August 2022)
Update to Political Content Policy (December 2020)
Update to Advertiser identity verification policy (April 2021)
Update to Political Content policy (August 2022)
Update to the Editorial requirements policy for Unidentified business (January 2021)
Hacked political materials policy global roll-out (November 2020)
Update to Advertiser verification program (July 2022)
Update to Financial Products and Services Policy (April 2021)
Updates to Gambling and games policy (November 2020)
Financial Services Advertising in Australia, Singapore and Taiwan (June 2022)
Update to Financial products and services policy (August 2020)
Update to Misrepresentation policy (June 2021)
Update to Political Content Policy (June 2022)
Update to Standard Contractual Clauses (SCCs) (August 2020)
Account pausing for Business operations verification (December 2020)
Updates to YouTube Masthead (Ad Requirements) (June 2022)
Updates to Healthcare and Medicines Policy (March 2021)
Update to Personalized advertising policies: Housing, employment, and credit (October 2020)
Update to Gambling and Games Policy (June 2022)
Updates to Gambling and games policy (August 2020)
Update to Alcohol policy in Vietnam (March 2021)
Update to Dangerous and Derogatory policy (June 2022)
Update to Political Content policy (October 2020)
Update to Other restricted businesses policy (October 2020)
Limitations to serving of keywords under review (June 2022)
Update to alcohol policy in India and Indonesia (March 2021)
Updates to Misrepresentation policy (August 2020)
Ad-serving protections for Teens (August 2022)
Update to Inappropriate content policy (October 2020)
Update to Advertiser identity verification policy (March 2021)
Update to Advertiser Verification Program (May 2022)
Update to Misrepresentation policy (September 2020)
Update to Account pausing for Advertiser identity verification (September 2020)
Updates to Gambling and games policy (May 2022)
Updates to Political content policy and Election verification (March 2021)
Update to Dangerous or derogatory content policy (August 2020)
Updates to enforcement procedures for repeat violations (Apr 2022)
Update to Political Content Policy (June 2020)
Updates to Abusing the Ad Network policy (May 2021)
Updates to Gambling and games policy (May 2022)
Update to Political content policy (July 2020)
Update to Other restricted businesses policy (December 2020)
Update to Advertiser verification program (April 2022)
Update to Financial products and services policy (July 2020)
Updates to Financial products and services policy (July 2022)
Update to business operations verification program (June 2020)
Update to Political content policy (May 2020)
Update to Healthcare and medicines policy (July 2022)
Update to Local Services (February 2021)
Update to Enabling Dishonest Behavior policy (August 2020)
Update to Inappropriate Content (April 2022)
Update to Political content policy (June 2020)
Update to Advertiser identity verification policy (February 2021)
Updates to Gambling and games policy (March 2022)
Update to Political content policy (March 2020)
Update to financial services policy (July 2020 )
Update to Sensitive Events Policy (March 2022)
Update to Adult content policy (March 2021)
Update to Healthcare and medicines policy (April 2020)
Update related to Russian ads (March 2022)
New Government Services Policy (May 2020)
Updates to Gambling and games policy (January 2021)
Update related to Ukraine (March 2022)
Update to Alcohol Policy in Ecuador (June 2020)
New business operations verification program (March 2020)
Updates to Sensitive events Policy (February 2022)
Update to Advertiser identity verification policy (February 2021)
Updates to Gambling and Games Policy (April 2020)
Update to European Union user consent policy (May 2022)
New account pausing action for policy violations (June 2020)
Updates to Gambling and games policy (January 2021)
Update to Gambling and Games Policy (March 2022)
Updates to Gambling and games policy (March 2020)
Update to Political content policy (February 2020)
Update to Legal Requirements Policy (February 2022)
Update to Advertiser identity verification policy (January 2021)
Updates to Misrepresentation policy (July 2020)
Update to Gambling and games Policy (February 2022)
New advertiser identity verification policy (April 2020)
Update to Advertiser identity verification policy (January 2021)
Update to Destination requirements Policy
Healthcare: Online pharmacy cross-border targeting of Austria (February 2020)
Updates to Gambling and games policy (June 2020)
Update to Gambling and games Policy (February 2022)
Update to Made for Kids content on YouTube and Ads (March 2021)
Updates to Gambling and games policy (February 2020)
Updates to Google’s Advertiser Verification Program (March 2022)
Updates to Inappropriate content Policy (March 2020)
Update to Financial products and services policy (January 2021)
Update to Advertiser Identity Verification Policy (January 2022)
Update to local legal requirements policy in Japan (June 2020)
Update to Political content policy (January 2020)
Updates to Gambling and games policy (January 2022)
Update to Legal requirements (February 2021)
Update to Healthcare and medicines policy: Prescription Opioid Painkillers (March 2020)
Updates to Gambling and games Policy (January 2022)
Updates to Gambling and games policy (December 2020)
Compensated sexual acts policy (February 2021)
Updates to Political Content policy (February 2022)
New Call Directory, Forwarding, and Recording Services Policy (March 2020)
Update to Political ads targeting policies (January 2020)
Update to Advertiser identity verification policy (January 2022)
Updates to several Google Ads policies for clarification and information purposes (July 2020)
Update to Financial products and services policy (December 2019)
Update to Political content policy (January 2022)
Updates to Gambling and games policy (December 2019)
Update to Financial Products and Services policy (January 2022)
Update to policy on misrepresentation (November 2019)
Update to Advertiser identity verification policy (June 2020)
Update to policy on election advertising in the United States (November 2019)
Update to Enabling Dishonest Behavior (November 2019)
Update to dangerous or derogatory policy (November 2019)
Update to the Political content policy (November 2019)
Update to Financial products and services policy (November 2019)
Update to Political content policy (September 2019)
U.S. Sports Betting update (August 2019)
Update to Political content policy (October 2019)
Update to Political content policy (July 2019)
Update to Destination Requirements policy (July 2019)
Update to Political content policy (October 2019)
Updates to enforcement procedures for repeat violations (July 2021)
Update to Political content policy (May 2019)
Update to Political Content Policy (November 2021)
Update to gambling and games policy (October 2019)
U.S. gambling policy update (June 2019)
Update to Healthcare and medicines policy: Abortion (June 2019)
Update to Other restricted businesses policy on third-party consumer technical support
Sweden gambling policy update (April 2019)
Mexico gambling policy update (April 2019)
Update to Healthcare and medicines policy (October 2019)
India Daily Fantasy Sports Update (April 2019)
Verification for political affiliation in personalized advertising in the United States (September 2018)
Update to Other restricted businesses policy (October 2018)
Update to Inappropriate content policy (March 2019)
Update to Event ticket sale policy (September 2018)
Update to Financial products and services policy (October 2018)
Update to political content policy (March 2019)
Update to Showcase Shopping ad requirements (October 2018)
Update to Political content policy (September 2018)
Update relevant to French online telephone directory services (March 2019)
Update to Misrepresentation policy (August 2018)
Update to Other restricted businesses policy (August 2018)
Verification for election advertising in the European Union (Jan 2019)
Update to Political content policy
Update to Political content policy (June 2018)
Pre-certificate and verification requirements for election advertising in India (January 2019)
Updated restrictions to ads for third-party technical support providers (August 2018)
Adult content: Child endangerment (May 2018)
Update to Call-only ads policy (November 2018)
Update to Political content policy (June 2018)
Other restricted businesses: Bail bonds (May 2018)
Update to Event ticket sale policy (November 2018)
Update to Misrepresentation policy (July 2018)
Verification for election advertising in the United States (May 2018)
Update to Customer Match policy (October 2018)
Update to Gambling and games policy (July 2018)
Update to Political content policy (May 2018)
Financial Services: New restricted financial products policy (June 2018)
Update to Other restricted businesses policy (July 2018)
Update to Inappropriate content policy (May 2018)
Updates to Gambling and games policy (February 2018)
Updates to Other restricted businesses policy (March 2018)
Update to Misrepresentation policy (May 2018)
Healthcare: Addiction services (April 2018)
Certification for ticket resellers (Feb. 2018)
Updates to Dangerous products or services policy (June 2018)
Other restricted businesses: Garage door service businesses in the United States (Jan. 2018)
Alcohol in Lithuania (Dec. 2017)
Other restricted businesses: Locksmiths in New York (Sept. 2017)
Reorganization of Editorial policies (Nov. 2017)
Other restricted businesses: Garage door service businesses in California (Nov. 2017)
Technical requirements: HTML5 ads (Oct. 2017)
Other restricted businesses: Locksmiths in 15 US states (Nov. 2017)
Update to Unfair advantage policy (Oct. 2017)
Misrepresentation: Misleading content (Nov. 2017)
Other restricted businesses: Locksmiths in 34 US states (Oct. 2017)
Adult content: Mail-order bride sites (Sept 2017)
Healthcare: Online pharmacies in Denmark (Sept. 2017)
Other restricted businesses: Locksmiths in California (July 2017)
Other restricted businesses: Beta program expansion (June 2017)
Healthcare update for Czech Republic, Portugal, and Slovakia (May 2017)
Inappropriate content update (May 2017)
Gambling policy update for Northern Ireland (April 2017)
Reorganization of Destination Requirements and Editorial policies (March 2017)
Gambling in Peru (May 2017)
Alcohol ad serving update (Feb 2017)
Update for gambling-related ads in France (March 2017)
Other restricted businesses (Feb 2017)
Gambling and games: Country-specific updates (Jan 2017)
Healthcare: Clinical trial recruitment in New Zealand (Jan 2017)
Google Ads API (AdWords API) policy update (Jan 2017)
Ad format policy reorganization (Nov 2016)
Other restricted businesses (Nov 2016)
Updates to our data collection and use in personalized advertising policies (Oct 2016)
Ad extensions policy update (September 2016)
Korea gambling policy update (Aug 2016)
Healthcare content relating to HIV home test kits (Sept 2016)
Social casino games beta expansion
Portugal gambling Policy
Updates to Customer Match policy (June 2016)
App ads: Change to policy enforcement for apps
Changes to Gmail Ads content policy
Social casino games beta program language expansion
Legal requirements & serving limitations: Local legal requirements
Important update: Policy for advertising based on interests and location
Improvements to the Google Ads Policy help center
Healthcare: Online pharmacies and pharma manufacturers in Norway and Austria
Financial services policy update
Healthcare: Online pharmacy cross-border targeting of Germany
Gambling-related content: Austrian gambling aggregators
Misrepresentation of self, product, or service: Misleading or unrealistic promotions
Social casino games beta program
Dangerous products or services: Guns, knives, and other weapons
Advertising based on interests and location: Divorce and marital separation
Healthcare: Clinical trial recruitment in Israel
Financial Services & Legal Requirements for China
Irresponsible data collection and use: EU user consent
Remarketing lists for search ads (RLSA) policy
Healthcare and medicines: Clinical trial recruitment in Asia-Pacific
Editorial & professional requirements, and Misrepresentation of self, product, or service
Financial Services: Russia
Healthcare: India
Unsupported content: free desktop software
Social casino games beta program
Financial services: Korea
Healthcare: Sri Lanka & Pakistan
Gambling: UK
Healthcare and medicines: Russia
Software principles
Gambling: UK
Healthcare and medicines: prescription drug terms
Third-party policy update coming soon
Important update: New Google Ads Policy Center launched today (Sept 2014)
Gambling: United Kingdom
Healthcare: Japan
Healthcare and medicines: Russia
Important Update: Changes to Google Ads policies are coming soon
Alcohol: Thailand
Illegal products and services: Russia
Healthcare and medicines: Russia
Arbitrage
Adult content
Alcohol: Turkey
Casinos and Gambling: Korea
Weapons
Alcohol
Image ads: Trick to click
Casinos and gambling: Germany
Healthcare and medicines
Unclear billing: WAP devices
Endangered species
Display URL
Editorial standards
Alcohol
Trademarks: Country requirements
Safety and Security: Sale of free items and official services
Relevance, Clarity, and Accuracy: Phone Numbers in Ad Text
Adult sexual services
Consumer advisories
Healthcare and medicines: Australia & New Zealand
Casinos and gambling: Poland
Financial services
Casinos and Gambling
Illegal products and services: Sex products in Thailand
Affiliate spam
Software principles
Arbitrage
Relevance, clarity, and accuracy
Advertiser claims: Calls to action
Abortion: Hungary
Casinos and gambling: Austria
Alcohol: Russia
Image ads: Trick to click
Image ads: Mimicry
Illegal products and services: Taiwan immigration ads
Casinos and gambling: Brick and mortar casinos
Financial Services: Singapore
Traffic Devices: France
Sale of free items and official services
Financial services: Vehicle service contracts
Double serving
Healthcare and medicines: France
Abortion: Russia and Ukraine
Advertiser claims
Fake documents
User safety
Abortion: Austria
Healthcare and medicines: Poland, Ireland, and Germany
Information harvesting
Financial services
User safety
Casinos and gambling: Denmark
User safety: Mortgages and foreclosures
Casinos and gambling: Spain
Healthcare and medicines
Illegal products and services: Burmese jadeite and rubies
Political advertising
Adult sexual services: Mail-order brides
User safety: Short-term loans
Tobacco Products
Weapons
Spam techniques
Solicitation of Funds
Fireworks: Sparklers
Software Principles
Health Care and Medicines: Birth control and STDs: India
Abortion
Expandable Ads
Infant Food Products: India
Health Care and Medicines: Birth control and STDs
Malware
Google Ads Policy Center: A new look and layout
Advertiser Claims
Third-Party Ad Serving Borders
Image Ads: Animated Features
Hacking
Health Care and Medicines: HIV tests, HGH, DHEA, Melatonin
Academic Aids
Comparison Shopping and Travel Aggregation
Information Harvesting
Unacceptable Business Practices
Casinos and Gambling: Russia
Casinos and Gambling: South Africa, Mexico, Hungary
Inaccurate and Unclear Ads
Social Interaction Incentives
Inappropriate Language
Health Care and Medicines: Clinical Trials
Phone Eavesdropping
Health Care and Medicines
Hong Kong Miracle Cures
Thailand Solicitation of Funds
Webspam, Invalid clicks, and Webmaster Guideline Violations
Prices, Discounts, and Free Offers
Abortion
Drugs and Drug Paraphernalia
Casinos and Gambling
Heath Care and Medicines
Adult-Themed Ads and Sites in Korea
Adult Content: Ukraine
Alcohol
User Safety
"Anti" and Violence
Unacceptable Business Practices
Health Care and Medicines
Health Care and Medicines
Unacceptable Business Practices
Unacceptable Business Practices
Miracle Cures
Traffic Devices
Gambling
Hacking
Abortion
“Anti” and Violence
Implied Affiliation