Alcohol ad serving update (Feb 2017)

Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.

The Alcohol policy will change in February 2017 to allow alcohol ads to serve on the Display Network in certain countries. Publishers will need to opt-in to show this content.

(Posted February 2017)

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