Follow along: Blog | YouTube | X
Check optimizations for your network
Review this article to learn about new Ad Manager features and enhancements. Updates are usually posted every other Monday. For previous releases, you can review the archive.
Traffic and deliver ads
Naming updates of some existing "Mobile carrier" targeting values
The following "Mobile carrier" targeting value names have been updated to accurately reflect recent rebrandings:
- Netcom, Telenor, MTS, Eranet, PKT Centertel (Orange), and Telefonica.
Existing Proposal line item, Line item, or Private Auction targeting of these values will automatically reflect the new naming. Newly run Ad Manager reports that include the "Carrier" or "Targeting" dimensions will reflect the new naming if applicable. No publisher action is required.
European Union (EU) Political Ads policy enforcement
As of September 22, 2025, the new EU political ads policy is in effect. Any creatives for which you have checked the "Creative contains EU political content" checkbox will be blocked from serving in the EU.
Report and optimize
Optimizations for your network
Discover new features in Ad Manager
You can now discover new features and opportunities for your Ad Manager network directly on your Home page.
Under "New feature discoveries," review the cards showing available features and opportunities, and apply those you want for your network. To learn more, visit Discover new features in Ad Manager.
Updated dimension names
The following reporting dimension names will be updated as follows:
- "Programmatic deal ID" to "Deal ID"
- "Programmatic deal (name)" to "Deal (name)"
- "Programmatic buyer ID" to "Deal buyer ID"
- "Programmatic buyer (name)" to "Deal buyer (name)"
Interactive reports: Updates based on your feedback
We recently made the following updates to Interactive reports:
- Historical reports now support additional dimensions and metrics including:
- Rich media video metrics, such as Rich media video mutes, pauses, interactions, and more.
- Publisher provided signals dimensions, including Publisher provided signals tier, type, and external code.
- Other dimensions and metrics including Browser category, Total page views, and more.
- Additional Line item attributes, such as Salesperson, Trafficker, and more.
To view all currently available metrics and dimensions in Interactive reports, in a report, click View all.
- Ad speed reports now support metrics for non-viewable reasons, such as Slot never entered viewport (%), User scrolled/navigated before 1 second (%), and more.
Other product or Help Center updates
More flexible ad partner choices in Privacy & messaging
We are offering more flexible ways to select ad technology providers in the “Review your ad partners” section of the European regulations settings, under Privacy & messaging.
- You can now automatically include commonly used ad partners, which are periodically updated to reflect the most publisher revenue, and you can add additional custom ad partners to your list. This is the recommended option which ensures that when Google updates the commonly used ad partners list, your pre-selected ad partners automatically update, while your custom partners remain.
- The other option available is "Do not automatically include all commonly used ad partners." If selected, you could add or remove any partner you want, but updates to the commonly used list won't be reflected in your selection.
Learn more about adding ad partners to published European regulations messages.
Coming soon
Simplified Private Auction deal creation
Rolling out in mid-October 2025, publishers will no longer need to create a corresponding line item that targets the same inventory in addition to creating the Private Auction (PA) deal itself. The deal creation process has been simplified so that a publisher only needs to create the PA deal itself for setup to be complete.
Removal of the Technical ad delivery report
The Technical ad delivery report is deprecated and will be removed from the Ad Manager interface in October 2025. Please download any data you want to save by the end of September 2025. Learn more about upcoming reporting retirements.
Details on the migration to Interactive reports
In Ad Manager "Reporting," Interactive reports will replace Reports in 2026.
Interactive reports, now available to all Ad Manager publishers, offers an enhanced reporting experience, including such features as AI report generation, options for deeper analysis, flags for notifications, building and viewing reports on a single page, and more.
Throughout the migration, we'll continue adding dimensions and metrics to Interactive reports. For any dimensions or metrics you'd like added to Interactive reports, please share your suggestions. Note that dimensions and metrics marked "Deprecated" in the Reports tool won't be migrated to Interactive reports.