On this page
- Build your reputation using email
- Appear in search results & get noticed locally
- Organize winning campaigns
- Use templates for common replies to email
- Create effective ads
- Make your website mobile-friendly
- Collect feedback from customers
- Share creative assets with your marketing agency
- Create assets with Gemini
- Use generative AI at work
Build your reputation using email
In digital marketing, building a good reputation is key to establishing your customer base. For instance, to let people know who you are and trust the content you’re sending, include your name and email address in the From field in Gmail. Keep subject lines under 10 words to summarize the essence of your email and focus on what’s most useful and relevant. Even better, choose an image, such as your organization’s logo or a photo of you, as your Gmail picture.
Appear in search results & get noticed locally
First, create a go-to online destination for your organization by creating a website in Google Sites with blog posts, product details, and other promotions. Keep the site relevant and regularly updated to help boost search engine optimization (SEO). Then, give your website a public identity and presence in Google Search by listing it with Google My Business. Include a phone number to encourage customer calls, and add your location to help them find you.
Learn how to create a site in Google SitesOrganize winning campaigns
Setting up a campaign can be time-consuming and difficult to coordinate. In the planning phase, keep marketing team members in the loop about details and schedules by creating a team calendar. When your campaign is ready, publicize it using Google Calendar. You can even include promotional resources, such as flyers and videos stored in Google Drive or a shared drive. Then, build an external website for your campaign with details, promotional media, and more using Sites. Customers can get all the information they need in one place from any device.
Create a team calendar
Important: You can only create new calendars from a browser. After you create a calendar, you can find it on your browser and in the Calendar app.
- On your computer, open Google Calendar.
- On the left, next to "Other calendars," click Add other calendars
Create new calendar.
- Add a name and description for your calendar.
- Click Create calendar.
Share the calendar with your team
- On your computer, open Google Calendar. You can’t share calendars from the Google Calendar app.
- On the left, find the “My calendars” section. To expand it, click the Down arrow
.
- Hover over the calendar you want to share, and click More
Settings and sharing.
- Under “Share with specific people or groups,” click Add people and groups.
- Add a person’s or Google group’s email address. Use the drop-down menu to adjust their permission settings. Learn more about access permissions.
- Click Send.
- The recipient will need to click the emailed link to add the calendar to their list. Learn how to add someone else’s calendar.
Tip: To share a calendar that you don’t own, you need to ask the owner to give you “Make changes and manage sharing” permission.
Use templates for common replies to email
When you organize a campaign, you’ll likely repeat the same promotional information. Work faster by saving your reply with templates in Gmail. The next time you want to include that information, just select the saved template so you don’t have to enter it again.
Enable templates
- Open Gmail.
- At the top right, click Settings
See all settings.
- At the top, click Advanced.
- In the Templates section, select Enable.
- At the bottom, click Save Changes.
Create a template
- Open Gmail and click Compose.
- In the Compose window, enter your template text.
- Click More
- Choose an option:
- To create a new template, click Save draft as template
- To change a previously saved template, click Save draft as template and under Overwrite Template, choose a template and click Save to overwrite it.
- To create a new template, click Save draft as template
- (Optional) To send an email, compose your message and click Send.
Insert a template
- Open Gmail and click Compose.
- Click More
- To insert a template, under Insert template, choose a saved template to insert in your email.
- Compose the rest of your message and click Send.
Create effective ads
Create and share video ads to reach and engage new customers and promote products or your organization. Record and edit the ad with Google Vids and then share the video recording on Sites or on your organization’s official YouTube channel.
Learn how to create a video in Google Vids
Make your website mobile-friendly
Great mobile websites turn visitors into buyers, so create mobile-friendly websites using Sites. First, develop your site so it works smoothly on mobile devices. The pages should automatically adjust to whatever screen size the customer is using. Try out your website on a mobile device, too. How does it look? Is it easy to navigate? Are phone numbers set up so visitors can call you with a single tap? Then, when you’re ready to run mobile ads, make use of ad services, such as Google Ads. Think about the phrases potential customers might search for. On mobile, people tend to use fewer and shorter terms, so keep your keywords concise and relevant.
Learn how to make your site more accessible
Collect feedback from customers
When your new product is in the early stages of development, create a survey in Google Forms and embed it in Sites to capture customer feedback. When you have enough responses, product-marketing managers can sort, organize, and analyze the results in Google Sheets and plan the best way to move the product forward.
Learn how to create a form in Google Forms
Share creative assets with your marketing agency
Working on creative assets with a marketing agency? Need to make sure everyone has the latest designs, videos, PDFs, and more? Save work files and folders in Drive or a shared drive and instantly share them with your agency. When someone incorporates feedback and approvals, you can easily see what files have changed and everyone stays on the same page across time zones.
Add files to Drive
Add files to a shared drive
Requires at least Contributor access
- On your computer, go to drive.google.com.
- At the left, click Shared drives and double-click one of your shared drives.
- At the top left, click New.
- Click the type of file or folder you want to create or upload from your computer.
Create assets with Gemini
Need to produce creative assets for a marketing agency? Use Gemini to write a quick first draft in Google Docs, illustrate a presentation in Google Slides, and create a video using help me create in Vids.
Use generative AI at work
If your organization supports it, you can use the artificial intelligence add-on, Google Workspace with Gemini. Use Gemini directly in Google Workspace apps like Docs, Sheets, Slides, Meet, Vids, and Gmail, to help you write, visualize, organize, and connect. You can also use Gemini as a standalone experience at gemini.google.com.
Learn how
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