900 - 1030 |
Arrival, Registration |
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1030 - 1730 |
DIGITAL ANALYTICS MATURITY MONDAY WORKSHOPStéphane Hamel (IMMERIA - QUÉBEC, CANADA) In this workshop, Stéphane will present the five key areas of maturity and share a tremendous amount of tips and pitfalls gleaned from hundreds of practitioners and managers who gave the model the test of fire. Learn how to conduct an assessment of your organization's digital analytics maturity, interpret the results of your digital analytics maturity footprint, identify opportunities and threats uncovered by the assessment process, articulate the implications of your organization's rating and assess your place and position of influence within your organization to affect progression of your organization's digital analytics maturity. |
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1300 - 1430 |
Lunch |
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1530 - 1600 |
Coffee break(coffee, fruit, sandwich, refreshments) |
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1900 - 2100 |
Dinner |
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2030 - |
FIRESIDE CHAT: GOVERNANCE AND BUILDING AN ANALYTICS TEAM - RUSSELL SUTTON (CONVERSIONWORKS)Caleb Whitmore (Analytics Pros) Jacob Kildebogaard (Webjuice) |
800 - 930 |
Arrival, Registration |
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1000 - 1040 |
OBSESSING ABOUT THE BUSINESS, RATHER THAN THE BUSINESS OF ANALYTICSKeynote by Avinash Kaushik (USA) The See-Think-Do-Care framework, its obsession is with Content first, then Marketing, then Measurement. It is the only order that works. So often we see Measurement, then sometimes Marketing and only rarely Content. This is the message he's talking to CEOs. |
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1040 - 1140 |
ALL IS OVER - KEY ELEMENTS A CMO NEEDS TO FOCUS ONKristoffer Ewald (SVP, MetaPeople Group) |
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1140 - 1220 |
FROM GRP TO IMPACTING THE BOTTOM LINERené Dechamps (Neo@Ogilvy - Spain) For years, the advertising industry has relied on so called creative campaigns to boost GRPs and attribute marketing program effectiveness to end of funnel sales. Digital, and more specifically analytics, has brought about promises of transparency through numbers while remaining confined to the realm of measurability. Actors, battling for budgets, are all trying to technologically trace back and attribute the spark that made that very purchase happen, call it attribution or direct, last click, first click, what ever... conversion. After years of experience in the Digital sector, René has joined Neo@Ogilvy, Ogilvy & Mather’s global media agency and performance network where he’s building an Analytics team from scratch. René will share what he’s building, moving beyond traditional site centric Digital Analytics. His challenges encompass data integrations, bringing together CRM data to fuel campaigns, being able to measure the impact of the online channel in offline sales. It’s about helping clients transform the way they use technology and transform their business. |
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1220 - 1300 |
REPORTING AND ANALYSIS TECHNIQUES FOR PAID AND ORGANIC SEARCHYehoshua Coren (Analytics Ninja - Jerusalem, Israel) Many companies invest significant financial and human resources into Paid and Organic Search Campaigns. Quantification and optimization of SEO/SEM efforts are critical for those organizations that rely on search as an acquisition channel. This session will focus on how to use data to improve Paid marketing campaigns and SEO performance. We will explore how to use data from Google Webmaster Tools, Adwords, and Google Trends to compliment data that you'll find in your standard web analytics package. |
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1300 - 1430 |
Lunch |
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1440 - 1530 |
Turn to the speakers! MEASURING SOCIAL MEDIA - YEHOSHUA COREN (ANALYTICSNINJA)Jim Sterne (DAA) Daniel Waisberg (Google) Ahmad Abdullah (LinkedIn) Simo Ahava (Reaktor) |
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1530 - 1630 |
ASK ME ANYTHING - Avinash Kaushik / USAAvinash Kaushik (USA) After a day full of amazing ideas here's your chance to ask Avinash anything on any topic that you care about. Bring your unique problems and challenges and ask for guidance, raise a complicated topic and request, if possible, simple solutions! |
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1630 - 1710 |
Coffee break(coffee, fruit, sandwich, refreshments) |
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1710 - 1850 |
GOLDEN PUNCHCARD PRIZEDemonstrate any Digital Analytics solutions or method of your own that is way beyond the defaults. Who decides who’s gonna win? The audience. Send your nomination to 2016@superweek.hu! |
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1900 - 2100 |
Dinner |
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2100 - |
Open air fire made of giant logs, mulled wine, night time swimming pool |
Superweek is held on a beautiful moutaintop, in the highest-lying 4 star hotel in Hungary, the Hunguest Grandhotel Galya. You can take the conference’s shuttle bus service available several times a day from the airport and downtown Budapest to the mountaintop at a return price of €50 and €70 (+ VAT).
Prices displayed at the Eventbee checkout process will include all fees and taxes (27% VAT for tickets and transfers, 18% VAT for accommodations) which are subject to refund by your domestic Tax Office.
Need special packages? Let us help you at tickets@superweek.hu!
A variety of discount packages can be obtained for group rates, multiple daily passes (20% group discount from 4 persons for all stays of 2 days or more), in conjunction with other SUPERWEEKS around the planet and more.
Please find single room upgrade (€80 + €14,4 VAT / night), door-to-door airport return transfer (€70 + €18,9 VAT), downtown shuttle bus return transfer (€50 + €13,5 VAT) or special food as additional items before checking out with your credit card.
Door-to-door airport shuttle is a full service of your round trip to the conference venue with a minimised awaiting time considering your flight schedule.
Nights of 28th / 29th January (Saturday, Sunday) and 3rd / 4th February (Friday, Saturday) are also available.