Love, Bonito’s cover photo
Love, Bonito

Love, Bonito

Retail Apparel and Fashion

Ready-to-live, not just ready-to-wear

About us

Love, Bonito is Southeast Asia’s largest direct-to-consumer, omni-channel womenswear brand. Since our founding in 2010, our core purpose is to celebrate and uplift Asian women, with apparels that are Ready-to-live, not just ready-to-wear. Lovingly made for Asian women, our clothes are engineered for the real lives of women and designed for life’s various moments through three key lines: Signatures, Staples and capsule collections. Being in the business of women, we are proud to pave the way for Asian women empowerment through diverse representation, investments in like-minded women ventures, and dedicated community outreach. Over the past decade, Love, Bonito has grown to over 500 employees strong, and is proudly headquartered in Singapore, with an omnichannel presence in international markets Cambodia, Indonesia, Hong Kong, Malaysia and the Philippines. We are rapidly expanding into the United States and currently ship to over 20 countries.

Website
http://www.lovebonito.com
Industry
Retail Apparel and Fashion
Company size
501-1,000 employees
Type
Privately Held
Founded
2010
Specialties
Fashion, eCommerce, Retail, Women Clothing, Tech, and Omnichannel

Locations

Employees at Love, Bonito

Updates

  • What happens when women stop conforming and start rewriting the rules? This September, we're partnering with LinkedIn on "What We Don't Ask: 5 Career Questions Women Should Start Asking" — a digital series featuring LinkedIn experts in meaningful conversations that empower women to reclaim their confidence in the workplace. 🎬 Episode 1 is live with Crystal Lim breaking down what it truly means to own your voice and step into your full presence at work! It's time to claim what you deserve: a raise, a seat at the table, or the credit you've earned. #LoveBonito #ReadyToLive #WorkBestie

    View profile for Crystal Lim

    B2B Influencer | Corporate Storyteller | TEDx Speaker | HRD Corp Accredited Trainer | Top 20 LinkedIn Creator, Malaysia | Featured in The Expat Magazine & BFM 89.9 Radio | Malaysia’s Favikon Leader | Toifie Queen

    Love, Bonito x LinkedIn campaign : “What We Don't Ask: Career Questions Women Should Start Asking” This exclusive series, created in collaboration with LinkedIn - the world’s largest professional network - and Love, Bonito, Southeast Asia’s leading womenswear brand, is all about empowering women to speak up and grow in their careers. During my interview, I shared my personal journey of finding my voice at work, the incredible support I’ve received from people I met through LinkedIn, and tips on becoming more confident (fun fact: I used to be super quiet and shy in my younger years!). P/S: I’m wearing the newest Signatures #WorkBestie Collection from Love, Bonito: - Mae Tailored Pinstripe Cross Over Top - Leggy™️ Andy Tailored Pinstripe Super High Waist Straight Leg Pants - RuchedReady®️ Rachel Blazer This outfit fits my flexible work style perfectly. As a solopreneur, I often work from day to night - so with this look, I can go from a professional day (with the blazer) to a casual dinner (without it). I love how the right outfit gives me energy and confidence to meet people, without worrying about how I look - so I can focus fully on my goals. Let’s support one another and start asking the career questions every woman deserves to explore. Join me in this episode! - What’s one tip you’d give to women trying to find their voice in the workplace? - How do you boost your confidence before an important meeting or presentation? Love, Bonito x LinkedIn #LoveBonito #LoveBonitoMY #ReadyToLive #WorkBestie

  • We believe that true confidence comes from feeling good both inside and out. That's why we are thrilled to announce our collaboration with Moom Health, a brand that shares our commitment to female empowerment! Introducing our Berry Empowerment Collaboration: We're launching our Signatures collection in a new Berry shade, perfectly paired with Moom's Happy Hormones' Berry flavour! It’s the berry special pairing to help you look and feel your best. 🍓✨ To make your wellness ritual even better, receive an exclusive Moom x Love, Bonito Whisk Bottle as a gift when you buy one box of Happy Hormones Berry and any LB's Signatures item. Get your exclusive Happy Hormones Berry here 👉 https://lnkd.in/gTwc3yrv and shake up your berry boost on the way to your desk! #LoveBonito #ReadyToLive #MoomHealth Mili Kale, Maya Kale

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  • Love, Bonito reposted this

    To every woman making moves, building empires, or managing a home life: your wardrobe should work as hard as you do. Introducing #WorkBestie – a collection designed for the modern executive who seamlessly transitions from boardrooms to baby bags, and from brainstorms to brunches.These pieces are engineered for the chaos and triumphs of your real life, designed with stretch, structure, and smart details to move with you, support you, and keep you looking sharp without the fuss. For our Singapore #LBCommunity, we're bringing #WorkBestie to you: 🏢 LB in the City Pop-up | 22-26 Sep 2025 | 11AM-8PM | Asia Square Tower 2 ✔️ Discover our new Signature collection ✔️ Complimentary digital headshots to elevate your LinkedIn profile (try on our iconic RuchedReady™ blazer!) ✔️ Wellness boost from Moom Health   💄Exclusive Style & Sip Session | Tuesday, 23 Sep 2025 | 6:30-7:30PM | KPMG Clubhouse ✔️ Fireside chat with Love, Bonito Co-Founder Rachel Lim, CEO Dione Song, and KPMG female powerhouse Shelley Chan ✔️ Styling showcase on corporate dressing and power pieces Limited to 100 guests! Secure your spot – spaces filling fast: https://lnkd.in/g-NwrN74 Ready-to-Work. Ready-to-Win. Ready-to-Live. #LoveBonito #WorkBestie #WomenInLeadership

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  • To every woman making moves, building empires, or managing a home life: your wardrobe should work as hard as you do. Introducing #WorkBestie – a collection designed for the modern executive who seamlessly transitions from boardrooms to baby bags, and from brainstorms to brunches.These pieces are engineered for the chaos and triumphs of your real life, designed with stretch, structure, and smart details to move with you, support you, and keep you looking sharp without the fuss. For our Singapore #LBCommunity, we're bringing #WorkBestie to you: 🏢 LB in the City Pop-up | 22-26 Sep 2025 | 11AM-8PM | Asia Square Tower 2 ✔️ Discover our new Signature collection ✔️ Complimentary digital headshots to elevate your LinkedIn profile (try on our iconic RuchedReady™ blazer!) ✔️ Wellness boost from Moom Health   💄Exclusive Style & Sip Session | Tuesday, 23 Sep 2025 | 6:30-7:30PM | KPMG Clubhouse ✔️ Fireside chat with Love, Bonito Co-Founder Rachel Lim, CEO Dione Song, and KPMG female powerhouse Shelley Chan ✔️ Styling showcase on corporate dressing and power pieces Limited to 100 guests! Secure your spot – spaces filling fast: https://lnkd.in/g-NwrN74 Ready-to-Work. Ready-to-Win. Ready-to-Live. #LoveBonito #WorkBestie #WomenInLeadership

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  • “From the very beginning, Love, Bonito has never been just about clothes. It's been about empowering women to step into their fullest selves, a journey that also transforms and empowers us.” 💪💓 This powerful reflection from our co-founder, Rachel Lim, truly encapsulates the heart of our brand as we still buzz from our 15th Anniversary celebration! 🎂🎉 Last week, our teams from Singapore, Indonesia, Malaysia, the Philippines, and Hong Kong came together for a special town hall to celebrate our anniversary. We were honored to have our esteemed investors join us, Max Chen from Primavera Capital Group and Hian Goh from Openspace Ventures. They shared their profound belief in our mission and reaffirmed their confidence in our team, expressing great optimism for the journey ahead. Our CEO, Dione Song, articulated an inspiring vision for Love, Bonito: "to become a destination for Asian women, in and beyond fashion." ✨ A heartfelt thank you to all of #TeamLB, our partners, and our cherished community who have been an integral part of our story. Here’s to making an even greater impact in the years to come! #TeamLB  #LoveBonito #LB15 P.S. BIG thank you to our global P&C teams for organizing our 15th Anniversary Event! ❤️🔥 Resa Lee, Michelle Ng, Tricia L., Prisilia Ongka, Nadya Isabella, Gabriella Silvany, Angel Chiang, Danielle Galon, Nur Aqila, Irfan Dhiyauddin, Fabrianna Padmagita

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      +3
  • In less than a week, our CEO Dione Song will be taking the stage at #CannesLions to share something we deeply believe in, on how in today’s fast-moving landscape, brand building and sales don’t have to come at the cost of meaning. We’ve proven that leading with purpose helps sharpen our focus, fuels creative storytelling, builds long-term love and converts in the short-term too. #CannesLions2025 #BrandWithPurpose #Leadership #Marketing #CreativityWithImpact

    View profile for Dione Song

    CEO Love, Bonito | Consumer Expert | Angel Investor | BoF 500 | Harper’s Bazaar Power List | Influential Brands Top CEO

    🌴 Bonjour Cannes! I’m beyond thrilled to be speaking at Cannes Lions International Festival of Creativity this year on a topic close to my heart: "How to Move Fast & Build Brands" — the Love, Bonito way. In a world chasing hype, we chose purpose. In a category crowded with sameness, we built a brand moat rooted in community, culture, and clever design (yes, our bestsellers come with padding and pockets 🙌🏼). From a humble blogshop to SEA’s leading womenswear brand — we’ve scaled thoughtfully and stayed obsessively close to our customer. Honoured to be sharing the stage with Andreas Krasser from DDB Group Hong Kong, Jiunn Shih from Zespri International, and Rica Facundo from WARC If you’re in Cannes and care about building brands that matter, not just brands that market — come say hi. 💛 #CannesLions2025 #LoveBonito

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  • View organization page for Love, Bonito

    95,350 followers

    We're rounding up May with a project close to our hearts. This is an extension of our partnership with Daughters Of Tomorrow (DOT), where we have committed to going beyond one-off fundraising to build something more sustainable and meaningful together. Earlier this month, in line with Mother’s Day, we had the privilege of giving two amazing mums a full makeover. From outfits to hair and makeup, it was our way of helping them see and celebrate the strength they carry every day. The transformation was more than just external. It reminded us how confidence, sparked by something as simple as a new look, can shift mindsets and open up new, endless possibilities. We’re so grateful to be part of their journey, and this is just one of many meaningful moments we hope to continue creating together ❤️ Huge thank you to Sahur Saleim as well for joining us on this project, entirely out of goodwill! P.S. - Here are just some BTS snippets, so head on to our YouTube channel to catch the full videos! 📽️ Yvonne Lee David Lerouw Lascurain Daphne Ngatimin Joanne Quek Ira Nopuente Citra Chermitha Esther Chan AJ Lelis Jocelyn Chua Germaine Chew Khoo Zheng Wei #SocialImpact #WomenSupportingWomen

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  • A little over a month ago, we hosted our very first regional KOL retreat - Soak and Sun - in beautiful Bali 🌴 This was a milestone moment that had been in the works for months. More than just a content trip, it was our way of investing in long-term relationships, building community, and bringing the LB story to life through the voices of those who champion us. In the weeks after, we saw strong momentum with spikes in social and search traffic across key markets and a clear lift in engagement on our global Instagram 📈  The content and conversations sparked by our KOLs surpassed the reach and resonance of some of our previous campaigns, reaffirming the power of authentic, shared experiences. Huge kudos to all HQ and Regional teams who made this event a success ❤️ We can’t wait for the next one! Vania Candinegara AJ Lelis Cindy Patricia H. Jariyanart Phanphai Romolo Bravoco David Lerouw Lascurain Yao Mei Lau Jieling Tan Suzanne Simanjuntak Jocelyn Chua Rachel Lim #InfluencerMarketing #CommunityBuilding #KOLStrategy

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  • Great leaders know that the foundation of a thriving workplace is built on trust, inclusivity, and a willingness to challenge the status quo. Here are some principles Tan Su Shan, the incoming CEO of DBS Bank, shared: 🔹 Foster a culture of innovation and psychological safety Encourage everyone—regardless of seniority—to challenge ideas and bring diverse perspectives to the table. Create safe spaces for experimentation, celebrate bold thinking and empower teams to take risks without fear of failure. 🔹 Build trust and align for success Value diversity by assembling teams with complementary strengths and perspectives. Prioritise trust by addressing mistrust early and fostering open communication. Use tools like a team scorecard to ensure clear deliverables, alignment, and a shared sense of purpose. By fostering these behaviors, we create workplaces where people feel empowered to take risks, innovate fearlessly, and collaborate effectively. What strategies have worked for you in building high-performing teams? Do share in the comments below! #Leadership #Innovation #DiversityAndInclusion #Teamwork #PsychologicalSafety

  • Fresh from our recent summit, we’re excited to share bite-sized insights to fuel your growth journey this month. Kicking off this series are some golden takeaways from Tan Su Shan, whose words highlighted the importance of authenticity, clarity, and resilience: 1️⃣ Breaking Barriers - Embrace the power of a non-linear career journey. Sometimes, taking a strategic step back can lead to leaps forward. - Impact over titles: A lower title with high impact holds far more value than a high title with low impact. - It’s okay to acknowledge self-doubt. The key is identifying whether your gaps come from a lack of knowledge or confidence — and addressing them with courage. 2️⃣ The Power of Clarity in Communication - Leadership isn’t about sounding smart; it’s about being clear and understood. Simple, clear communication wins trust and drives action. - When presenting or speaking, set the agenda, deliver the conclusion, and then unpack your arguments. Clarity and structure are your best tools. - Organising your thoughts is critical. Avoid going too deep and losing your audience — keep the focus sharp and impactful. If you’ve leveraged these tips, do share with us how it went in the comment section below!

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