Blueair

Last week, our executive team visited Seattle for a successful meeting with Costco Wholesale, deepening collaboration and aligning on how to bring our air wellness solutions to more homes across North America, and the world! Our leadership also visited several Costco stores in the area, meeting with in-store teams and getting a first-hand look at how our products are experienced by customers. Fair to say, the team got hard to work, but also had some fun on the way! Andy Lu Avi Nagavalli Kayla Ladley Odile Liu

✨ NYC doesn’t stop, but yesterday, we hit pause ✨ At the height of the hustle, we launched the Reset Capsule, a sensory-powered sanctuary right in the heart of Manhattan, designed to give New Yorkers exactly what they didn’t know they needed: a deep breath. 💨💙 Inside? Clean, purified air. Calm minds. Soft soundscapes. Outside? The city kept moving, but we made space to reset. And the response? Electric. From morning to night, the Capsule filled with commuters, creatives, and curious passersby in search of a moment of stillness, and we’re still buzzing from the energy. This wasn’t just a moment of calm. It was a call to breathe better, wherever you are. We’re just getting started. Stay tuned. 🌀

We’ve partnered with The Class to elevate the wellness experience at their NYC flagship studio, where movement meets mindful breathing 🧘♀️  As the official air wellness partner, we’re bringing clean, fresh air to every movement, every moment, and every breath ✨    Our newest Blue Signature™ air purifiers are integrated throughout the studio to create an environment that supports deeper breathing, sharper focus, and a stronger connection to self 💙🫁    Together, we’re redefining what it means to move, sweat, and breathe well 🤍💪  

Back in 2019, Blueair reached out to a group of schools across England after research revealed that millions of children were heading to classrooms with unsafe levels of air pollution. Since then, we've been proud to support these schools with high-performance air purifiers to help create healthier spaces for students and staff. 🌬️📚   As the 2025-26 school year approaches, our awesome Head of Technology Lars Dunberger went to Netley and Gospel Oak with our partners at DMC PR to replace filters and maintain the devices. Once the fresh filters were in and the units powered up on high, air quality readings showed up to a 90% drop in indoor pollution. 📉   Clean, fresh air shouldn't be a nice-to-have, it should be the norm in every classroom. We're glad to keep playing a small part in making that possible. Thanks to Gareth Morris and Netley & Gospel Oak for welcoming us in their space. 💚 #CleanAirForKids #BlueairForSchools #AirQualityMatters #HealthierClassrooms #BackToSchool

✨ We’re proud to introduce Blue Signature™ — our most powerful and design-forward air purifier yet ✨ 🇸🇪 Years in the making, Blue Signature™ represents the culmination of advanced engineering, Scandinavian design, and a relentless pursuit of better living for all. 🏠 With 7-stage filtration, OdorFence™ technology, and up to 10x more odor removal, it redefines what compact air purification can achieve — delivering powerful performance in a form that’s as elegant as it is effective. 🎨 From its unique silhouette, customizable finishes and smart features like motion-activated display and real-time air quality monitoring, every detail has been designed to blend seamlessly into modern living spaces. 👏 This launch is a celebration of our teams who made it possible: our engineers, designers, product teams, marketeers and visionaries committed to air wellness. 💙 Blue Signature™ isn’t just an air purifier. It’s the new standard in air wellness.

Blueair was proud to support the American Lung Association once again at their LUNG FORCE Walk NYC, raising awareness and funds for lung health. 💙🌬️   As a brand committed to helping people live better, healthier lives, supporting lung health is central to our mission. This year, we sponsored the Little Breathers tent—focused on kids’ health—where we hosted a fun coloring competition! The winning artist was awarded a gold medal and a Mini Max air purifier to help create a well-balanced home. 🏅🌀   We’re grateful to work alongside organizations that share our commitment to healthier lives and advancing air wellness through purposeful air care—for everyone. 💚

  We’re wrapping up an impactful partnership with 4ocean PBC, as our Pull-a-Pound Partner 🌊 program has successfully come to a close.   Through this collaboration, we committed to removing one pound of ocean plastic 🧴 for every new filter subscription purchased on our website. Thanks to our community new and old, we reached our goal of 10,000 subscriptions—and 10,000 pounds of waste removed from the ocean. ✅   At Blueair, our focus has always been on clean air 💨. This initiative allowed us to extend that commitment—supporting a cleaner planet, both in the air and in our oceans. 🌍   Thank you to 4ocean PBC and to everyone who helped make this happen. 👏 #Blueair #4ocean #PullAPoundPartner #Sustainability 🌱 #OceanCleanup #CleanerAirCleanerOceans 💙

In honor of Clean Air Month, our Chicago team brought Blueair’s mission to the next level - Optimizing the air around us; for healthier people, healthier homes, and a healthier planet. 🏡 🌍   Last week, we spent the day revitalizing 10 garden beds at a local senior garden, planting fresh fruits and vegetables for a fall harvest. 🌱🍅🥬 Then we headed a few blocks over to spruce up a second garden—pulling weeds, trimming plants, and helping maintain a peaceful green retreat for seniors to enjoy all summer long.    At Blueair, we believe healthy air and a healthy environment go hand in hand. Thanks to our Chicago employees for helping us grow our impact this May! 💙

We hosted an unforgettable media launch event in New York, where guests got an exclusive first look at Blueair’s next-generation innovations — and the excitement in the room said it all. These new solutions aren’t just smarter and sleeker — they’re built to transform lives. Designed with cutting-edge tech and our signature Scandinavian style, they’re engineered to do one thing exceptionally well: deliver cleaner, healthier air for everyone, everywhere. The feedback has been incredibly encouraging, the momentum is undeniable — and this is only the beginning. Thank you to all who joined us. Keep your eyes on this space — because the future of air health is coming fast. Andy Lu Lara Kerbaj Odile Liu Amanda Wisnack Lauren Riley #AirOptimizedForHealth

We are thrilled to introduce Avi Nagavalli, the newest member of the Blueair Global Leadership Team! As our new Chief Customer Officer, Avi will lead our sales team with innovative strategies and a fresh perspective. The journey ahead is filled with endless possibilities and exciting destinations 🌍 Welcome aboard, Avi!