Auror’s cover photo
Auror

Auror

Software Development

Auror is the platform for retailers focused on preventing crime, reducing loss, and making stores safer.

About us

Auror is the platform for retailers to prevent crime, reduce loss, and make stores safer. It does this by transforming intel reported by frontline teams into intelligence - intelligence that enables teams to safely prevent crime.

Website
http://www.auror.co
Industry
Software Development
Company size
201-500 employees
Headquarters
1010
Type
Privately Held
Founded
2012
Specialties
Retail Crime Intelligence, Crime Prevention, Loss Prevention, and Asset Protection

Locations

Employees at Auror

Updates

  • View organization page for Auror

    18,889 followers

    Two teams, one mission: Auror and Axon are launching the Retail Crime Hub to create safer stores and communities. "This is about helping police focus their precious resources, reducing paperwork and administrative tasks, and providing them with high-quality, actionable information direct from the retailer community that can be used to hold prolific and violent offenders to account." -Phil Thomson For too long, a disconnect has existed between retailers and the law enforcement agencies working to keep our communities safe. This partnership transforms the way we fight retail crime by directly integrating Auror's Retail Crime Intelligence with Axon's public safety technology. This partnership enables: 🔹 Real-time evidence sharing: Retailers can now send digital evidence, like CCTV footage, directly from Auror to law enforcement through Axon Evidence. 🔹 Faster investigations: By eliminating manual processes, law enforcement can connect the dots on ORC groups and resolve cases faster. 🔹 A stronger, unified network: We're creating a seamless ecosystem for collaboration to make a collective impact on crime. This integration is more than just technology; it’s our commitment to building safer communities together. Learn more about how we're changing the game in our full announcement: https://lnkd.in/gwVWFd6w #Axon #RetailCrime #PublicSafety

  • View organization page for Auror

    18,889 followers

    Are you adapting your leadership to unlock your store team's full potential? bp UK's Iona Blake shares how understanding different work styles helps bring out the best in every team member. It’s not about changing the goal, but changing the way you communicate to empower your team. Learn how to tailor your LP leadership for better team development in our latest episode of The Intel. Watch the full episode: https://lnkd.in/gXWvbAvs #VoicesinLP #LossPrevention #AssetProtection #Retail

  • View organization page for Auror

    18,889 followers

    Last year, retailers saw a 35% increase in serious incidents reported. But there’s good news: retailers and law enforcement agencies are now better able to work together to build prevention networks. Tanya Johnson shares how teams are using Auror Collaborate (within Investigate) to connect on retail crime cases, bridge jurisdictional gaps, and expedite the identification of repeat offenders in a secure manner that keeps all relevant case context together. Because when it comes to fighting retail crime, it takes a network to defeat a network. Watch the full episode: https://lnkd.in/grG_8RNS #RetailCrime #LossPrevention #RetailSecurity #PublicSafety

  • View organization page for Auror

    18,889 followers

    A repeat offender who was targeting meat products was arrested and charged following an investigation carried out using Auror. Quality event reporting from the impacted stores helped to identify the offender and connect them to multiple events, an accomplice, and a vehicle. An investigation was launched using Auror's Investigate module and a successful operation was carried out. Using intel on the platform, two store detectives apprehended the offender and contacted police, who arrested and charged the person. Outcome overview: 🇬🇧 Region: UK 🧑⚖️ Outcome: Repeat offender arrested and charged 💰 Impact: Connected to £1,314.50 in total loss 🔍 Key solution: Connect the Dots, Auror Investigate #retailcrime #lossprevention

    • No alternative text description for this image
  • View organization page for Auror

    18,889 followers

    “We recognized that retail crime is a community problem and working collaboratively to adopt the latest new technology can help us to create better impact — faster.” — Mark Williams, Head of Loss Prevention at Holland & Barrett Holland & Barrett lifted incident reporting by 210% in just three months, turning visibility into real prevention across 750+ stores. An inspiring example of what’s possible when a retailer leads with clarity and purpose. Thank you for your efforts in the ongoing movement against retail crime, Holland & Barrett! Full story here: https://lnkd.in/ge6AV9DY #RetailCrime #LossPrevention #AssetProtection

    • No alternative text description for this image
  • View organization page for Auror

    18,889 followers

    Repeat offenders don't just target one store. That’s why siloed LP systems can't keep up. 45% offend at multiple store locations, highlighting the need for connected intelligence across stores and with neighboring retailers. Creating a crime prevention network that spans several stores, retailers, and law enforcement is the best way to combat the crime networks causing the most harm in stores. Auror Collaborate (within the Investigate module) lets retailers securely connect with other orgs on shared offenders to build stronger cases faster. Read up on the latest US insights on repeat offender behaviors and trends in our latest report, an analysis from 2M+ US retail events entered into Auror in 2024. ➡️ Download the report: https://lnkd.in/g9qJ-fDq #retailcrime #lossprevention #assetprotection

    • No alternative text description for this image
  • Auror reposted this

    View profile for Phil Thomson

    Co-founder & CEO at Auror | NZ Entrepreneur of the Year

    Back from a two-week break with the family, recharged and refocused. Time away gave me the space to reflect and zoom out after NRF Protect last month. Retailers don’t just want to record and manage loss, they want to prevent crime and violence. That’s what inspired our shared 50 in 5 mission. Over the past decade, we’ve seen the conversation shift from “loss prevention” to “loss and safety intelligence.” It’s a step forward, but it’s not enough. Safety can’t stop at the stores. It has to extend to law enforcement, customers, and communities — with platforms that deliver real outcomes, not just promises. That’s what makes Auror’s Retail Crime Intelligence platform different. Our retailers don’t just report crime, they capture outcomes. This is how we know: ✅ 63% of retail crimes reported through Auror result in a positive outcome ✅ 1.2M US retail events ended in prevention, apprehension, deterrence, or recovery last year using Auror. ✅ 361 opportunities for retailers to connect on shared offenders impacting the industry were generated using Auror’s new Collaborate feature in the last 30 days alone. The shift is happening. We saw it in 50 in 5, in the sessions, and in our Next-Gen Room. Retailers want a prevention platform that delivers. That’s exactly what we’ve been building for the last 10 years. 🔗 Read my full NRF Protect insights: https://lnkd.in/gs85qvAU Let’s work together to prevent harm, not just react to it. #RetailCrime #PublicSafety #RetailCrimeIntelligence #NRFProtect #50in5

    • No alternative text description for this image
  • View organization page for Auror

    18,889 followers

    “We’ve got to get it right for the colleagues on the shop floor.” Hear how bp UK's Karen Warwick and Iona Blake turn their unique experiences into leadership strengths, leading with profound empathy in loss prevention. In our latest podcast episode and new Voices in Loss Prevention mini series, they join Auror’s Ellen Dick to share powerful insights on: Why a people-first approach is crucial in retail security. Using empathy to improve safety and de-escalate incidents. How women are shaping the future and breaking barriers in LP. Watch the full episode: https://lnkd.in/gXWvbAvs #VoicesinLP #LossPrevention #AssetProtection #Retail

  • View organization page for Auror

    18,889 followers

    US retailers are making a shift from reacting to retail crime to reducing and preventing it altogether. At NRF Protect, one thing was clear: legacy LP tech still isn’t going far enough. Retailers want more than dashboards. They want outcomes: safer teams, stronger communities, and real-time collaboration with law enforcement. Phil Thomson, our co-founder and CEO, shared his take on what retailers are asking for and why outcomes like these prove Auror's built to deliver exactly that. ✅ 63% of retail crimes reported through Auror lead to a positive result ✅ 1.2M US retail events ended in prevention, apprehension, deterrence, or recovery last year using Auror. ✅ 361 opportunities to connect on shared people of interest were generated using Auror’s new Collaborate feature in the last 30 days alone. 👉 Read Phil’s full recap from NRF Protect: https://lnkd.in/g6YSCqrW Let’s work together to stop crime, for good. #RetailCrime #NRFProtect #50in5 #RetailSafety National Retail Federation

Similar pages

Funding

Auror 9 total rounds

Last Round

Series C

US$ 48.6M

See more info on crunchbase