AMOREPACIFIC

Our Amorepacific France office hosted its BY25 closing event in Paris this past July, marking the end of the year’s journey on a warm and meaningful note. The event served as a key moment to reflect on BY25’s key achievements and reaffirm the EMEA organization’s commitment to the vision and goals of BY26. Take a look at some highlights from this unforgettable event! #Amorepacific #AmorepacificFrance

Exciting News! 🎉 We’re thrilled to announce that AESTURA, Korea’s No.1 dermatologist-recommended dermocosmetic brand, is officially launching in Canada and Australia — exclusively at SEPHORA! Backed by over 40 years of research and dermatological expertise, AESTURA brings innovative skincare solutions for sensitive skin. Its bestselling ATOBARRIER365 Cream features 1 million ceramide capsules in every tube, delivering deep hydration while strengthening, repairing, and protecting the skin barrier. Starting this August, AESTURA will be available at Sephora stores across Canada, Australia, and New Zealand, as well as online at Sephora. #Amorepacific #Aestura #Sephora #Skincare #Dermatology #Beauty

#BehindTalk | Rewriting K-Beauty: HANYUL Captivates Sephora HANYUL—the brand delivering holistic Korean skin remedies inspired by tradition and backed by science—has successfully launched its signature skincare line at Sephora stores and online across the U.S. To bring an authentic K-beauty experience to global customers, HANYUL introduced exclusive U.S. packaging that shares the stories behind its natural ingredients that are born and raised in Korea, along with clearly defined benefits and usage tips. Believing radiant skin begins with restoring its natural balance, HANYUL offers skincare rituals that are simple, effective, and rooted in nature. Discover its legacy—and wake up to your next-day glow. Check out the full story from the link below👇  https://lnkd.in/gecDuD2N #Amorepacific #HANYUL #Skincare #Beauty #NewBeauty

✨Have you heard of peptides—the key ingredient for slow-aging skincare? Peptides help restore the skin barrier, boost elasticity, protect against external stressors, and lock in moisture. Here’s how some of our brands are innovating with peptide-powered skincare: 💧 #LANEIGE 'Cream Skin' formulated with ceramides and peptides delivers powerful, inside-out hydration. 🌱 #Primera 'Organience Barrier Repair Seed Peptide Reserve Cream' uses Seed Tech, combining seed peptides with phyto-biotics to strengthen and protect the skin barrier. ☘️ #HANYUL Pore Tightening Toner Pads features vegan peptides that visibly tighten pores in just 5 minutes. This summer, when UV rays are strong and skin feels dry, try adding peptides to your routine—powered by cutting-edge beauty technology. #Amorepacific #Skincare #Peptide #NewBeauty

Meet David Jonghyeon Choi, a new member of the Aestura Brand Management team, working on product planning and development. He recently joined through Amorepacific’s global internship program for international students. With a background in chemistry and a lifelong passion for cosmetics, he first dreamed of developing products. But as he continued his studies, he realized his true calling in marketing—understanding which products can genuinely help solve people’s skin concerns and how to connect with consumers sincerely. Now, he’s building on that vision. David is contributing to Aestura’s global expansion by supporting capacity development based on local market insights, reviewing regulatory requirements, and training regional team members. Curious about his journey and the global #internship experience? Click the link below to read the full story 👇 https://lnkd.in/gnFhBA63 #Amorepacific #Aestura #Marketing #Internship #Amorestories #NewBeauty

Meet IOPE’s new XMD STEM III Clinical Recovery Serum—powered by the exclusively developed PDRN H.A.™. Aimed at clinical-grade* skincare, IOPE developed the XMD STEM III Clinical Recovery Serum using its own technology to target signs of skin aging. Formulated with 92.3% of IOPE’s exclusive PDRN H.A.™, it penetrates each layer of the skin, delivering intensive hydration and a water-plumping effect from deep within to the surface. Experience a special treatment-level glow with verified water-plumping effects. *Indicates that it has been tested on humans #Amorepacific #IOPE #PDRN #Skincare #Beauty #NewBeauty

As Amorepacific marks 80 years of beauty innovation, we are experiencing outsized growth — bringing our best-selling brands, including LANEIGE, AESTURA, and Sulwhasoo, to the U.S. and Europe. With North America surpassing China in sales last year, we are now charting our next chapter with a continued focus on globalization and innovation. Building on the momentum of brands like LANEIGE, Sulwhasoo, AESTURA, and COSRX, we are developing localized strategies and expanding across key channels such as Sephora, Amazon, Nordstrom, Macy’s, and more. Looking ahead, we will continue to strengthen our presence in North America, Japan, and Europe, while also setting our sights on longer-term growth in India, the Middle East, and Latin America — bringing K-beauty to more global consumers through brand localization, product innovation, and deep consumer insight. Read the full interview with our CEO, Sean Kim, in The Business of Fashion here. https://lnkd.in/gRcPGtcA #Amorepacific #KBeauty #Beauty #NewBeauty

Introducing the LABO-H Sanrio Edition! LABO-H, Amorepacific’s scalp care specialist brand, has teamed up with Olive Young for the beloved Sanrio characters campaign to deliver effective scalp care solutions for summer. This special edition features Pompompurin and Cinnamoroll, both sporting a summer glow after spending time outdoors. The lineup includes LABO-H’s Scalp Strengthening Clinic Shampoo—ranked No.1 at the Olive Young Awards for three consecutive years—alongside the Hairline Ampoule and Scalp Cooling & No-Sebum Shampoo. Each product helps care for scalps stressed by sun, sweat, and heat and comes in exclusive packaging featuring surfer Pompompurin and golf-loving Cinnamoroll enjoying their favorite summer sports. #Amorepacific #LABOH #Sanrio #HairCare #Beauty #NewBeauty

Meet HANYUL — where traditional Korean remedies meet modern skincare solutions. Inspired by over 400 years of Korean medicinal wisdom, HANYUL delivers a truly authentic skincare experience. Time-tested heritage ingredients like Yuja, Red Rice, and Artemisia are carefully and seasonally harvested from local farms across Korea, ensuring the highest quality. Rooted in the belief that radiant, smooth skin is fortified by a strong and healthy skin barrier, HANYUL offers effective vegan skincare solutions that blend tradition with innovation. Experience its simple, holistic daily rituals. #Amorepacific #HANYUL #Skincare #Beauty #NewBeauty

B.READY, Amorepacific’s complete styling brand for men, has launched its second brand, Prep by B.READY, now available at Daiso. #BehindTalk on how it's making men’s grooming more accessible and approachable. After testing over 500 samples and drawing on Amorepacific’s 80 years of skincare research, six products were developed to address men’s specific skin needs — including higher sebum levels, faster moisture loss, and decreased elasticity after their 20s. The skincare line features hyaluronic acid for hydration and caffeine for firmness, with two all-in-one lotions tailored for oily or dry skin. The makeup products offer natural coverage along with skin care and UV protection benefits. With Prep by B.READY, start styling with ease — naturally, comfortably, and at your own pace. Check out the full story from the link below👇 https://lnkd.in/gqCmn6wT #Amorepacific #BREADY #PrepbyBREADY #Skincare #Beauty #NewBeauty