dentsu

So proud to celebrate our continued partnership with Microsoft, finding new ways of innovating to impact across the media value. Thanks to Cara Lewis, Brendan Alberts and John Fraze from dentsu for taking the lead, and of course Paul Longo for being our true innovation partner! Find out more below. #innovatingtoimpact #dentsu #microsoft

"Being boring is expensive..." We’re officially in the algorithmic era, and today, playing it safe might be the riskiest move a brand can make. In this episode of The Short Story Is, recorded at Cannes Lions, we're joined by brilliant voices from Meta and dentsu to explore how the creator economy is reshaping marketing. Featuring: Shenda Loughnane, Global Brand President, dentsu X Katie Ewer, Global Strategy Lead for Creators, Meta Caitlin Ryan, Creative Partner, Dentsu Creative UK Hosted by Irina Sergeeva. Together, we explore the shift from people-first to creator-first, the power of earning (not interrupting) attention, and why long-term creator partnerships are key to brand relevance today. 🎧 Listen now: https://lnkd.in/gmY_9KtQ 📺 Watch now: https://lnkd.in/gxy6JnEA

Roki Ferrer, Head of Data, dentsu Philippines, urges brands to think of gaming campaigns as ecosystems where the journey is as important as the engagement itself. For this, brands must build affinity to secure their licence to play in the gaming community. Read his thoughts on Campaign Asia: https://lnkd.in/eBN7Y9mY 🎮Connect with us to build gaming experiences that delight: hello.sea@dentsu.com #DentsuSEA #dentsuPhilippines

July has been packed full of bold and creative campaigns, new wins and partnerships and the exciting launch of our newest Dentsu Lab in India. Take a look at some our highlights from July!  #DentsuHits

"Being boring is expensive..." We’re officially in the algorithmic era, and today, playing it safe might be the riskiest move a brand can make. In this episode of The Short Story Is, recorded at Cannes Lions, we're joined by brilliant voices from Meta and dentsu to explore how the creator economy is reshaping marketing. Featuring: Shenda Loughnane, Global Brand President, dentsu X Katie Ewer, Global Strategy Lead for Creators, Meta Caitlin Ryan, Creative Partner, Dentsu Creative UK Hosted by Irina Sergeeva. Together, we explore the shift from people-first to creator-first, the power of earning (not interrupting) attention, and why long-term creator partnerships are key to brand relevance today. 🎧 Listen now: https://lnkd.in/gmY_9KtQ 📺 Watch now: https://lnkd.in/gxy6JnEA

Congratulations to Dentsu Creative Canada's very own Campaign Canada 30 Under 30 winner, Michelle Meng. We couldn’t be prouder (or less surprised)! 

Balay: Empleados y consistencia para construir valor de marca 👥 Construir una marca cercana, líder y querida durante casi 80 años no es cuestión de campañas: es cuestión de personas. 🎧 En este nuevo episodio de nuestro pódcast, Carlos Pacheco, Head of Strategy en dentsu X, habla con Cristina Espinosa Navarro, Head of Brand Marketing de Balay, sobre cómo han logrado convertir a sus empleados en los mejores embajadores de la marca. 📈 Realizando campañas reales con empleados reales, han generado un 27% más de preferencia de marca: • “Gracias por elegirnos” • “Un poquito de mí” • “Tengo un amigo en Balay” 💬 Una conversación inspiradora sobre branding emocional, autenticidad, valores locales y futuro del marketing. ▶️ Dale al play y escucha el corte destacado 🔗 Escucha el episodio aquí: https://lnkd.in/d5vErcS4 Carlos Perdiguer, Fernando Alonso, Beatriz Ruiz Núñez, Purificación Romeo, Ana de Sola, Laura De las Heras Andrada, Carmela González Calderón, María Alvarez Gómez, Marta Palencia, Raquel Espantaleon, César García, Ezequiel Ruiz Linares, Belén Piñero Llorente, Miriam Alonso, Juan Verdugo Serna, Ana Garay Blanco, Daniel Segura Rico, Isabel Gálvez Caja, Paula Valenciano Gil, Gonzalo Figari Camino, Prado Martínez.

Dentsu Creative Vietnam has launched "Unleash Your Superpower of Fun", a landmark campaign for Mirinda that brings Superman into Vietnam’s beverage landscape - marking the debut collaboration between the Superman franchise and a carbonated soft drink brand in Vietnam. Rooted in Mirinda’s brand purpose to “Keep Life Playful”, the superpowered campaign blends pop culture and refreshment in a bold new way, featuring: 🦸🏼 a mysterious flying red cape teaser - a visual fusion of Superman and Mirinda 🥫 five collectible can designs 🤖 an interactive AI-powered experience inviting fans to unlock their inner superhero persona 💫 immersive activations at the Vietnam premiere headlined by Vietnamese rap star, Captain Boy “To bring a legend like Superman into the world of Mirinda, we needed more than just bold ideas — we needed a partner who could turn imagination into impact. Dentsu Creative Vietnam didn’t just build a campaign; they crafted a universe where flavour meets fandom, and play becomes power. ‘Unleash Your Superpower of Fun’ is our rallying cry to a new generation, made possible by a team that knows how to move at the speed of culture.” - Nhan Huynh, Marketing Manager, Mirinda “At the heart of every great campaign is a spark — and with Mirinda and Superman, we found lightning in a can. This wasn’t just about launching cans; it was about launching imagination. Together, we built a universe where capes meet carbonation, and where fun becomes a superpower. ‘Unleash Your Superpower of Fun’ is our love letter to a generation that dares to dream louder, live bolder, and laugh harder.” - Hieu Nguyen, Chief Client Officer, Dentsu Creative Vietnam 📩 Connect with us for superpowered campaigns: hello.sea@dentsu.com #DentsuSEA #DentsuCreativeVietnam #dentsuVietnam

We’re proud to announce that dentsu has been appointed as the integrated media partner for BMW Group across 23 European markets, expanding our long-standing relationship and unlocking a new chapter of innovation and growth.   Led by iProspect, this milestone win spans BMW, MINI and BMW Motorrad — combining global consistency with local precision, and activating our “Networked Intelligence”  governance model and Gen-AI capabilities at scale. From full-funnel media to data and tech consultancy, our partnership will support major brand initiatives, including the rollout of BMW’s next-gen EV platform, Neue Klasse.   A huge congratulations to all teams involved. This win reflects the power of integration, radical collaboration, and our shared commitment to driving better outcomes for ambitious brands.   Read more in the link: https://lnkd.in/eavgE4S9   #BMWGroup #iProspect #DentsuEMEA #MediaPlusPlus #NeueKlasse #WinAnnouncement #ClientPartnership #IntegratedMedia

Dentsu Group Inc. Integrated Report 2025 - Inside, you'll find an overview of our latest strategy, priorities, and how we’re creating long-term value across business and society. Explore the report and related disclosures here: https://lnkd.in/eSvXngQ6