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From Media Planning to Model Planning: How AI is Reshaping Audience Targeting

Advertisers are moving beyond static audience segments with real-time intent prediction at the moment engagement is occurring.

Tap Into Audience Intent During Moments of Mass Attention

See how real-time insights reveal the signals that turn viral moments into prime advertising opportunities.

You’re Missing 60% of Your Audience—Here’s How to Fix It

Millions of high-intent users are hidden behind Safari, iOS, and VPNs and your current targeting strategy likely can’t reach them.

2025 Back-to-School Strategy Guide for Smarter Programmatic Advertising

The 2025 BTS guide breaks down advertiser challenges, solutions, and tips for effective campaigns powered by AI.

Why Pixel-Free Models Often Outperform Site-Based Strategies

Discover how Inuvo uses IntentKey's pixel-free audience modeling to solve noisy data, seasonal timing, and limited site traffic.

Reaching Every Kind of Dad: Smarter Father’s Day Advertising

Personalized ads miss the mark without real intent. Here’s how brands can build smarter Father’s Day audiences instantly and without cookies.
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Pride Month Challenges: How Nonprofits Can Still Thrive

Corporate Pride support is shifting, and reaching the right donors is more complex. Why LGBTQ+ nonprofits need more adaptive strategies to reach donors this year.

4 Reasons Why Google’s Continuation of Third-Party Cookies Should Not Mean Business As Usual for Your Brand

Why advertisers shouldn’t treat Google's delay as a green light to delay cookieless strategies.

The DOJ’s Google Adtech Ruling: A Turning Point or a Misstep for Programmatic Advertising?

Google was found guilty of adtech monopoly. Here's what it means for programmatic, competition, and what's next.
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