Together until 2030: PUMA 🤝 HYROX Cementing our presence in the world's fastest growing fitness sport, we have renewed and extended our partnership early with HYROX, the World Series of Fitness Racing, until 2030. With the sport expected to draw more than 1.3 million participants around the world this season, the continued partnership will feature PUMA as the official sportswear provider for HYROX, and the exclusive title partner for the HYROX World Championships. HYROX is the world's fastest growing fitness sport - and PUMA recognised its great potential early-on, first partnering with HYROX at the first race in Hamburg in 2017 before becoming a global partner in 2023. Since then, we have sponsored many elite athletes - and provided performance products tailored to their exact needs. The next chapter starts now 🏆
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At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture. That hustler’s spirit can be felt across PUMA categories, partnerships, offices, and countries. And we are always in search of talent that can help us set the pace at which sport and culture collide, as well as finding better ways to connect and collaborate with our communities. PUMA supports over 20,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and Dobotex, and is headquartered in Herzogenaurach, Germany.
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Updates
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Wiesn’t it fun? 🍺🥨 At our HQ in Herzo, we brought a little Bavarian flair to the office with our very own Oktoberfest celebration. From traditional dishes to music that had everyone smiling, and of course the iconic gingerbread hearts with sweet sayings, our #PUMAFam came together to enjoy a true German tradition. Cheers to good vibes and an even better team 🇩🇪 #LifeAtPUMA
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Sneaker history on the big screen 🎥 When two brothers founded Gebrüder Dassler Schuhfabrik in 1924, they laid the foundation for what would become two of the most influential sports brands in history: PUMA and adidas. To celebrate this unique heritage, we held a special premiere of the Disney+ Documentary "Sneaker Wars" for our #PUMAFam in our hometown of Herzogenaurach. The series tells the story of how two sports brands - born from one family and now standing across the street from each other - have shaped the world of sport as we know it. With popcorn in hand and the red carpet rolled out, the evening was filled with true PUMA spirit. You can stream "Sneaker Wars" on Disney+ now ✨
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Step inside the PUMA Den 🐾 Diversity is a key part of our working culture at PUMA. Rooted in our employer value Be You, we’re committed to creating a space where every employee can be their authentic self. That’s why our PUMA North America employee resource group, BBOLD, hosts monthly PUMA Den events for the whole office - bringing senior leaders into open, honest conversations led by PUMA employees who make up our Black and Brown community. These sessions are all about sharing stories, building real connections, and empowering career growth. This month, Alicia (Guinee) Austin, SVP of People & Organization, joined the Den to talk about her career journey, work-life balance, and managing PUMA's greatest resource - our people. Swipe through some of the highlights 👇
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How fast could Usain Bolt go with today’s PUMA tech? ⚡ When Bolt was crowned the fastest man alive back in 2009, the world questioned just how fast this man could possibly go. Now, we’ve put the theory to the test. New research shows that with PUMA’s current innovation, the fastest man of all time may have run even faster. The study estimates Bolt could have completed 100m in 9.42 seconds - a projected improvement of 0.16 seconds on his 2009 Berlin world record of 9.58s. This projected time not only reinforces his legacy as the greatest sprinter of all time, but highlights PUMA’s role as pioneers of running innovation. This is the Future of Fast 💨
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The Future of Fast hits our Tokyo Flagship store 🔥 Our global launch of the Fast-R3 kicked off in Tokyo with a high-energy store activation - and our #PUMAFam had the opportunity to take part in this major brand moment. They joined local runners and consumers for a shakeout run through Yoyogi Park, with the unique experience to try the Fast-R3 and celebrate the rich history of road running in Japan. And just when we thought it couldn’t get better… Usain Bolt surprised everyone with a live meet & greet and signed Pokémon Bolt cards. Take a look 🙌
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#GoWild in Tokyo 🔥 In the third episode of our Go Wild series, we take you behind the scenes of PUMA’s biggest stage in Tokyo as the world's best track and field athletes come together. From exclusive access to the NITRO™️ Lab, where the future of running is engineered, to behind-the-scenes moments with PUMA’s star athletes and creators at the PUMA House and Flagship Store, this episode is all about the Future of Fast. We capture the energy of Tokyo, a city that never stops moving, and showcase how innovation, culture, and athletic excellence collide to push boundaries. Watch the full Tokyo recap here 👉 https://lnkd.in/ewQHeufN
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"I will not be afraid to lose. I will only be afraid to not improve." 🏆 PUMA athlete Karsten Warholm has been called fearless on the track, but off it, he admits he walks a fine line between obsession and passion. In the latest episode of our #GoWild podcast, Karsten talks about the mindset behind his 400m hurdles dominance, learning to stop caring about outside noise, and why racing, not records, is what keeps athletics alive. Staying grounded in the intense world of sport isn’t easy - but late-night LEGO and lifelong friends help this three-time World Champion stay true to himself. Watch the full episode here 👉🏻 https://lnkd.in/eF2Ygtpg
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Meet Cornelius Wolf 👋 As Senior Director Development Apparel, Cornelius is behind some of the most innovative products at PUMA. His ability to turn vision into reality - through teamwork and forward-thinking - makes him a driving force in our product strategy. Cornelius was part of Speed Up2, our high potential global programme that empowers top talents to shape the future of our brand and take it to the next level. Discover Cornelius’ perspective on what trust means at PUMA 👇 #PUMAFam
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The Menace? Nah. Dennis is the CHAMPION OF EUROPE 🏆 We're celebrating our PUMA athlete Dennis Schröder, who not only captains the German Basketball National Team, but has just led them to victory as European Champions! His remarkable performance earned him the MVP title, proving himself as a key player in the team's success. Congratulations, Dennis! 🏀
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