Completing a HYROX? It's a #PUMAFam thing 🐾 It’s another week, and another HYROX race for our PUMA Fam to conquer. When we partner big, we go all in - and so do our employees as they step up to HYROX start lines around the world. For the HYROX Hong Kong event, we supported our APAC employees - from first-timers to seasoned competitors - with dedicated gym training programs and the full PUMA x HYROX kit to help them compete at their best. 36 employees from Hong Kong, China, Vietnam and Bangladesh showed up to stand out - proving that #LifeatPUMA means embracing the brand’s biggest moments and bringing our people along. Who's running the next race with us? 🏋️
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At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture. That hustler’s spirit can be felt across PUMA categories, partnerships, offices, and countries. And we are always in search of talent that can help us set the pace at which sport and culture collide, as well as finding better ways to connect and collaborate with our communities. PUMA supports over 20,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and Dobotex, and is headquartered in Herzogenaurach, Germany.
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Updates
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Welcome Andreas! PUMA has appointed Andreas Hubert as its new Chief Operating Officer (COO). Starting September 1, Andreas will be in charge of our Global Sourcing Operations, including Sustainability and Product Development, IT and Logistics. With his extensive background in IT, sourcing, and supply chain management, he brings the perfect combination of strategic insight and operational excellence. PUMA’s Management Board will consist of five members starting September 1.
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30 years ago, history was made 🏆 In 1995, Jonathan Edwards raised the bar for athletic excellence, soaring 18.29 meters and setting a world record in the triple jump that remains untouched to this day. Three decades later, his achievement still inspires us to think bigger, go further, and never stop pushing boundaries. We're honouring this legacy the PUMA way - with a special celebration at our Herzo HQ alongside our #PUMAFam and CEO Arthur Hoeld. Congratulations, Jonathan! 🎉
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Take a walk through our history 👟 Most brands tell their story. At PUMA, we built a bridge so can take a walk through it. From our founding days to our most iconic product drops, athlete collabs, and sporting wins, the bridge connects every milestone that shapes who we are. Whether it's your first day at our Herzo HQ, or you are here for a visit, our Archive team gives you a personal tour that kick-starts your connection to our brand. What’s your favorite moment in PUMA's history? 💭
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From watching races as a kid to winning on the Monaco streets, PUMA athlete and F1 Scuderia Ferrari HP driver, Charles Leclerc, had anything but an easy journey. 🏎️ On Go Wild, he opens up about chasing a nearly impossible dream, the sacrifices behind the scenes, and the mental toughness it takes to race at the top. It’s not just about the talent, it’s about consistency, pressure, and proving yourself over and over again. Listen in 🎧 https://bit.ly/4o65vML
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When your MD laces up for race day, you know it’s serious 🔥 If HYROX Mumbai set the benchmark, HYROX Delhi took it to the next level. Our #PUMAFam is crushing it at HYROX races across the globe - and our India team just proved that this momentum isn’t slowing down anytime soon. Leading the charge were PUMA India’s very own Managing Director Karthik Balagopalan and six employees, who stepped into the arena to push their limits and represent PUMA on the competition floor. With a 62% increase in participation from the Mumbai edition, HYROX Delhi brought together 2,600 athletes - from 16-year-old first-timers to 66-year-old veterans - at the iconic Yashobhoomi to take on the world’s fastest-growing fitness race. And the highlight? Aarya, one of our PUMAs, landed on the Women's Double podium. There's no stopping our #PUMAFam 💪
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Just your average Wednesd𝗔𝗜, said no one ever 🤖 To celebrate International AI Appreciation Day, PUMA offices around the globe transformed into buzzing learning hubs - diving into how AI can boost productivity, sharpen prompting skills and, let's be honest, help us figure out how to write this post. At our HQ in, our Digital Workplace Team brought AI to life, putting the #PUMAFam to the test with prompt battles, hands-on info sessions, live tool demos and - of course - brownies. This is how we get FASTER.DAILY.⚡
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From ancient goddess to street icon⚡ She once guarded the pharaohs. Today, she runs the streets. To bring the SPEEDCAT to Egypt, we reimagined Bastet - the feline goddess of protection and power - as a modern PUMA muse. Draped in attitude, dressed in SPEEDCAT, this wasn’t just a campaign - it was a cultural crossover. To celebrate this fusion of heritage and streetwear, we hosted an immersive event that unfolded across a three-room journey: from the shoe's motorsport legacy, through a full-sensory transformation chamber, to a high-energy celebration of Egypt’s creative pulse with a towering Bastet installation as the striking centerpiece. This wasn’t just a launch. It was mythology in motion - and Cairo was the stage. Because some icons are made. Others are reborn.
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Welcome to the #PUMAFam, Miltos! 🐾 At PUMA, we’re strengthening our track and field presence with athletes who bring passion, personality and bold energy to the sport. Miltiadis “Miltos” Tentoglou embodies that mindset, with back-to-back Olympic golds and a record-breaking streak of European titles to his name. Now, he’s one of our wild ones. With a leap of 8.48 m at the Olympic Games in Paris last year, he proves that embracing your true self is the ultimate path to greatness. Watch out, London - the long jump pit belongs to Miltos this weekend 🚀
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Our retail employees know how to go the extra mile - literally 🏃♀️ Since May 2024, the PUMA GCC Retail Running Club has been lacing up and hitting the pavement every Wednesday at Dubai’s Zabeel Park. What started as a way to boost team spirit and well-being has grown into a weekly meet-up - bringing our retail #PUMAFam together beyond the store floor, promoting active lifestyles, and turning fitness into a shared experience. From team runs to community events like the Dubai and Abu Dhabi City Runs, our employees are showing up, boosting morale and strengthening their team bonds. It’s more than just running - it’s one of the ways PUMA supports your well-being and helps you recharge on the job. Why run alone when you can run with your team? 🤝
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