MartinBauer

The viral hype about Sourdough Bread is getting real – and we are all here for it. Social conversations about Sourdough Bread have increased by 12.70% over the past year (Tastewise, 2025), and there is no sign of slowing down anytime soon. What started with the classic loaf has evolved into a playground full of bold, fun creations experimenting with different colors and flavors. Wanna hear some of our favorites? 🌿Herbal twist with Turmeric-Rosemary 🍫 Sweet indulgence with Cinnamon-Chocolate 🧀 Savory vibes with Coriander-Cheddar 🍋 Fruity freshness with Cranberry-Orange or Lemon-Blueberry And it doesn’t stop there. Even trends like Dubai style loaf or Strawberry-Matcha loaf are making their ways into the crumbs. There are literally no limits to your imagination. But what’s driving this? Most likely the consumers’ desire for natural, less-processed foods in combination with the curiosity for unique taste experiences. We think it’s the perfect time to bring the Sourdough social media trend straight to the shelves. With our Botanical Powders and Extracts, you can infuse your bread applications with vibrant colors and unique flavors your consumers will love – all 100% natural. #consumertrends #socialhype #MartinBauer #foodinnovation

💛🍹 Cool, fresh & full of flavor – Cold Brew Tea is the ultimate summer vibe… and it tastes amazing! Almost half of European respondents see Cold Brew Teas as a healthy alternative to soft drinks (Mintel, 2025). And it is easy to see why. On warm summer days, our Cold Brew Teas deliver light and refreshing flavors without the sugar overload. Think of sun-kissed fruits, cooling herbs & sparkling notes – each sip can deliver pure summer happiness to your consumers: 🥝🍋Sunshine Kiwi-Lime: The flavor of a bright summer day – fruity, lively and tropical-fresh. 🌿🥒Cucumber Mint Flow: Gentle freshness that flows – clear, cool and in harmony with summer. 🍑✨Sparkling Peach Bliss: A tingling peach experience – a perfect match for non-alcoholic sparkling wine or sparkling infusions Let’s create the ultimate Cold Brew Moment for your consumers – we have the ideal sip for every occasion. #ColdBrewTea #SummerRefresh #GenZVibes #HealthyDrinks

🌍 July 24th marks the moment. As of today, we’ve used up all the resources our Earth can renew this year. And once again, the date of #EarthOvershootDay has moved earlier. We’re living on ecological credit - and it’s running out. But there is hope! Our actions are making a difference. In recent years, the pace of the progression has slowed. Proof that change is possible when we take shared responsibility. That’s why MartinBauer continues to take action. As a company rooted in nature, we know how valuable natural resources are. That is why we consistently work to ensure: 💚 Sustainability along the entire supply chain 🌿 Resource-efficient production ♻️ Investments in renewable energies We are not yet where we need to be, but we are on the right path. And we continue to make advances step by step, along with many others. 📣 Earth Overshoot Day is not the end. It is a wake-up call we should answer! #MartinBauer #LeadingTheBotanicalWay #Sustainability #GoZero

Happy International Ice Cream Day! 🌍🍦 Today, we're not just celebrating a sweet temptation – we're celebrating a little piece of everyday joy. Because when we think of ice cream, we think of bright summer days, good times with loved ones, and fruity, indulgence flavors. 🌞 The perfect way to delight your customers with natural taste and color. When you imagine a red ice cream, you don’t need artificial colorants. We think of Beetroot – the perfect natural splash of color for your next frozen creation. Curious about the latest trends? A hint of Matcha brings not only a unique flavor twist but also that eye-catching green tone consumers love. Or maybe you're ready to try something completely new? 💡 We're excited about your ideas. Let’s make ice cream more colorful, more natural, and even more exciting. For more information, contact us: sales@martin-bauer.com #internationalicecreamday #foodinnovation #naturalingredients #icecream

Matcha for modern Tea and Beverage concepts.🍵 It's no longer just a niche ingredient, but a mainstream trend that is reflected by a rapidly growing market with a CAGR of 7.9% (2024-2033). (Grand View Research ) 📲On social media, Matcha is also a hot topic driven by its potential health benefits, vibrant green color, and versatility. From hydration hacks to viral recipe videos, creators are exploring new ways to enjoy this naturally energizing sip. This opens up space for innovation for Tea and Beverage innovations: New Matcha formats unlock a world of new experiences. Perfect for on the go-options for modern lifestyles. How about a Matcha RTD or an Instant Green Tea Matcha with a fruity twist like strawberry perfect for summer? We also think of classic Matcha Teas with unique flavor combos like Strawberry. 👉 Sounds delicious? It's one ingredient & endless possibilities – let's innovate together! #matcha #FoodInnovation #BeverageInnovation #BaristaStyle #FoodInnovation #MartinBauer #Botanicals

Ice Tea expertise, brewed over decades.🍑🍋 From Black Tea to Green Tea and to the subtle White Tea – we know how to get the best out of the leaf: taste, color, and functionality. With decades of extraction experience, we help brands turn tea into truly refreshing products. And it’s clear: Ice Tea is still close to your hearts: When we recently asked about your favorite Ice Tea flavors, the classics came out on top – Lemon (45%) and Peach (34%). No surprises there. That’s exactly where our product solutions come in. 💡We support our customers with ingredients that meet the standards of leading Ice Tea brands – delivering authentic taste, reduced sweetness and natural tea-based colors. Always with a focus on clean ingredients and clear labelling. Whether you're working with well-known Tea varieties or venturing into new territory – we help you build the right foundation for your next Ice Tea creation. Your base. Your choice. So here's to summer, simplicity, and a little bit of positiviTEA. 🌿 👉 Curious how botanical bases can elevate your iced tea range? Let’s talk. #icetea #botanicalway #summersip #refreshment

For many children, it's a dream come true: exploring their parents’ workplace, enjoying a trip on site in a fire engine, lots of kids activities and eating as much ice cream as they like. This dream became reality at our yearly the nature network (MartinBauer and PhytoLab) summer festival last Saturday. 🍦 🚒 Employees, along with their families, were warmly invited to take a behind-the-scenes look at our company. A highlight for many was the guided tour through the lab, where guests – young and old – had the chance to take a closer look at our botanicals under the microscope. 🌿 🔬 There was also plenty of opportunity to connect and catch up: colleagues from our three German sites and international locations gathered for conversations over snacks and drinks, with the photo booth adding a fun memory to take home. A heartfelt thank-you goes to everyone who took the time to register as a potential stem cell donor at the DKMS Group stand. Your support for this important cause is greatly appreciated. 💚 #MartinBauerSpirit #MartinBauer #LeadingTheBotanicalWay #Sommerfest #thenaturenetwork

💧Reusable bottle ready? Now it’s time to boost your hydration with flavor! 🍋 Staying hydrated is important – but let’s be honest, plain water can get a little boring. When you want to add some taste to your water, what’s your go-to? Vote below or share your favorite in the comments! 👇

☀️Two ways to summer Long evenings, sun-warmed get-togethers, a drink in hand – summer invites us to slow down and sip differently. Adult soft drinks are gaining momentum, with refreshing options that work with or without alcohol. This shift is more than a seasonal trend: Europe’s premium carbonates category is projected to grow at a CAGR of 6.98% annually (2021–2027) – proof that adult soft drinks are here to stay. (Global Data, 2023) Whether adding subtle bitterness to cocktails or standing alone as a sophisticated summer lemonade, these drinks bring versatility and flavor. Choose your summer sip: 🌿 Botanical Mixers – for rooted, herbal flavor 🍋 Classical Mixers – for timeless taste 👉 Ready to refresh your beverage portfolio? Let’s talk & mix it up together. #BotanicalMixers #Cocktails #Nonalcoholic #BeverageInnovation

Happy World Chocolate Day! 🍫🎂 📲Chocolate dominated the last months, proving its power to inspire and surprise. New flavors inspired by Arabic culture - think pistachio, rose, tahini, or warming cardamom - showed us it’s time to look beyond the classics. (Mintel, 2025) We’re seeing a strong shift towards more bold und surprising flavor innovation in chocolate. Consumers are craving new sensory experiences with layered textures, bold taste profiles and vibrant aesthetics playing a growing role. It’s about delivering indulgence that engages all the senses and leaves a lasting impression. (Mintel, 2025) It’s time to see the potential in this little thread, how about creating chocolate that pairs perfectly with Botanicals? We think it’s the perfect combination. Like blending creamy chocolate with our Matcha for mindful indulgence – or Guarana for a natural energy boost. 👉 Curious to learn more? Let’s talk about your next chocolate innovation. #InternationalChocolateDay #ChocolateInnovation #FoodTrends #FoodInnovation #MartinBauer #Botanicals