RewardOps

“You build a connection when your brand feels like a trusted companion—not a salesperson.” Beth McCoy, President at CORA Loyalty spoke to Loyalty360 about the increasing importance of personalization for relationship-building. Read what she had to say, here: https://lnkd.in/giSJRunG #LoyaltyProgram #Personalization #CORALoyalty

Loyalty program lifecycle patterns matter: Key metrics to monitor: • First redemption timing • Seasonal spending peaks • Balance milestone behavior • Promotion response rates • Time between transactions Industry benchmarks: • Retail: 15-30% redemption • Travel: 30-45% redemption • Finance: 20-35% redemption Success factors: 1. Regular catalog updates 2. Price optimization 3. Strategic promotions 4. Targeted recommendations 5. Point-level variety What patterns do you see in your program? https://buff.ly/4igxp4T #CustomerLoyalty #Analytics

Gamification is evolving loyalty programs from passive points to active participation. When done right, it builds emotional connection, rewards meaningful engagement, and strengthens long-term brand loyalty. For more on the value of going beyond simple points and badges: https://buff.ly/KHo1wLc #Loyalty #Rewards #LoyaltyPrograms #Gamification

To grow customer lifetime value, brands need more than points and personas. With the right loyalty partner, they can unlock true personalization, smarter AI, and rewards that actually resonate. Discover strategies for long-term loyalty growth that meet rising customer expectations: https://buff.ly/deC24vk #Loyalty #Rewards #AI #RewardOps

“Too often in loyalty, offerings are overhyped or underdeliver either on performance, integration or customer experience.” Beth McCoy, President of CORA Loyalty, is helping transform loyalty programs! In this great conversation with BAI, she chats about her journey as a fintech leader, and explores how tech is a major game changer in the loyalty space. Read the full interview: https://lnkd.in/eCKcHuMH #LoyaltyRewards #Fintech

Loyalty programs under the microscope: As governments step in to protect consumers, it's time to reassess the value of your points. Are you getting the best deal, or just the most convenient one? Learn how to maximize your rewards: https://buff.ly/3TyddSc #loyalty #rewards #customerexperience

Lowe’s ‘one more trip’ strategy shows they understand the power of loyalty to drive frequency. With simple phone-based enrollment and perks at every tier, they’re meeting customer needs across the entire journey. See what smart loyalty execution looks like: https://buff.ly/UjS0C3l #Loyalty #Lowes #Rewards

#AI has the power to turn customer data into one-to-one, personalized experiences at scale. With the right strategy, brands can move beyond segments and use loyalty programs to deliver real-time, relevant offers across every channel. Learn how: https://buff.ly/jL9m6aQ #Loyalty #Rewards #LoyaltyPrograms

Many banks still approach loyalty with a single strategy for every customer, but income levels have a big impact on how people engage, redeem and stay loyal. To build stronger programs, banks need to design rewards that work for everyone, not just high spenders. Beth McCoy shares some great insights on how financial institutions can rethink loyalty to better serve all customer segments. Worth a look for anyone shaping the future of banking rewards. Read the full article here: https://lnkd.in/e547abPz #CustomerLoyalty #Banking #LoyaltyStrategy #CustomerExperience #FinancialServices

FanHub’s partnership with the Scotland National Teams shows how sports loyalty is evolving into year-round digital engagement. With rewards, access, and data-driven connection, fan loyalty is becoming a deeper, more dynamic experience. More on the partnership: https://buff.ly/6yZJAjr #Loyalty #Sports #Rewards #Engagement