Turning views into ventures with Preeti Sarkar
Sep 29, 2025 [[read-time]] minute read
Welcome to “Turning Views into Ventures,” where creativity meets strategy and channels become businesses. Each month, we spotlight standout YouTube creators who’ve transformed their channels into thriving businesses. Discover how they knew it was time to take things to the next level, the strategies that helped them grow, and the lessons they learned along the way. This series shows that YouTube isn’t just a platform for views—it’s a launchpad for opportunity, impact, and long-term success. Whether you're building momentum or exploring what’s next, this is your roadmap to unlocking the full potential of your channel.
This month, you'll hear from Preeti Sarkar, who shows how leaning into your most authentic self can unlock massive, accelerated growth. Preeti shares how she transformed her channel into a community and scaled her sustainable fashion label, Preetizen, by connecting with her audience.
Tell us a little bit about yourself, your channel and your business.
I’m Preeti Sarkar, a content creator, actor, and fashion designer from a small town called Berhampore in West Bengal. I began creating beauty content on YouTube in 2018, during a particularly difficult phase of my life. What started as an emotional outlet quickly turned into a creative obsession.
In 2019, I moved to Kolkata to study fashion design and discovered my passion not just for content creation, but for crafting clothes with meaning. Today, I run Preetizen, a slow-fashion label rooted in storytelling, sustainability, and community. My YouTube channel reflects this journey. From beauty tutorials and skits to design-led fashion content, my audience has seen me grow - and they’ve grown with me.
“It’s tempting to chase trends, but real, lasting growth comes from connection. Use YouTube not just to show what you create, but why you create it.”
At what point did you know you could start turning your channel into something more?
After graduating in fashion design, I joined a fashion label as a designer but funnily enough, I lasted only seven days there. That experience made me realize that working under someone else wasn’t what I wanted; I was more excited about building something of my own.
In 2022, I decided to launch my own label. Since I already had a growing base on my channel, I thought: why not use it for more than just creating videos?
For example, When we launched our “Wildflower Collection” at Preetizen, my business partner Navin suggested we should create opportunities from my channel !
So we didn’t cast models through agencies. Instead, we made a public announcement, inviting my audience to apply - no filters, no size or criteria, just a simple “I’m interested.”
We ended up selecting 11 real individuals - from a school student to a teacher to a mother - all from my own community. That campaign struck a chord. The content we created resonated deeply, and the Wildflower collection sold out far faster than expected.
YouTube built the trust. My viewers became my customers, collaborators, and muses - all at once.
Can you share a specific example of how your YouTube content directly contributed to the growth or success of your business?
One of the biggest advantages of creating content on YouTube has been the real-time feedback we receive from our community. For example, many viewers pointed out the need for size inclusivity, which led us to expand our range to include all sizes—even custom sizing. We also received smaller but valuable suggestions, like adding sleeves to certain designs. These changes made a real difference because a lot of people still struggle with wearing specific styles comfortably. By listening to our audience and adapting accordingly, we not only built stronger trust but also saw a direct increase in sales.
“Be consistent - even when it feels pointless. I was stuck at 25K subscribers on YouTube for years. But the moment I let go of the polished version of myself and started showing up as me, everything changed.”
Beyond metrics such as view count, what was the first signal from your YouTube audience that they were ready to support a business venture like Preetizen?
I don’t think there was one direct sign from my audience; it was more about the consistent way they supported me. I just had this calling that my community was getting stronger, and if I created a good product, they would back it. Of course, bringing Preetizen to life wasn’t easy, and I give a lot of credit to my business partner, Navin, who played a huge role in making it happen.
In terms of YouTube, my biggest growth came from Shorts. That’s where I made all the key announcements and shared behind-the-scenes on long format vlogs, which helped people feel part of the journey. I also experimented with long-form videos to tell real stories around the brand, but Shorts worked best for direct conversions because we could link the products right there making it easy for viewers to purchase instantly.
What advice would you give to a budding creator who dreams of turning their YouTube channel into a thriving business?
Don’t try to go viral. Try to be true. People can feel the difference.
It’s tempting to chase trends, but real, lasting growth comes from connection. Use YouTube not just to show what you create, but why you create it. Share the behind-the-scenes, the messy middle, the emotional ups and downs - because that’s what makes you relatable and memorable.
Also, be consistent - even when it feels pointless. I was stuck at 25K subscribers on YouTube for years. But the moment I let go of the polished version of myself and started showing up as me, everything changed.
If your voice is honest, your audience will find you. And when you build trust with them, your business will follow.
For a creator who has built that authentic connection, what is the most important first step in converting that community trust into a sustainable business, without making it feel like you're just 'selling' to them?
The first step is to stay authentic and make the community feel involved in the journey. Instead of suddenly selling to them, I showed them the “why” behind what I was creating whether it’s sharing my inspiration, the process, or even the challenges. When people see the heart and honesty behind a product, it doesn’t feel like a sales pitch; it feels like an extension of the relationship you’ve already built with them.