Brand management in Merchant Center

The brand management page allows you to customize your product’s images, descriptions and videos that aligns with your brand identity.

On this page

Benefits

The brand management page allows you to indicate preference regarding how Google shows images and descriptions for your brand profile on Google Search. Learn more about brand profile on Google Search.

Note: Brand management in Merchant Center is a beta feature and is currently limited to invited merchants. Therefore, it’s not included in the main Help Center article about brand profiles.

Editing eligibility requirements

To be eligible for edit access on some features of the brand management page, you must have completed the following action and meet the following criteria:

Note:

  • If you receive the "early access" email for brand profile, the ‘claim your brand profile’ button in the email will only work for you because it is directly linked to your account.
  • If the link still doesn't work, it may be because another admin user on the account has already claimed the brand profile; contact your account's super admin for access.

How it works

The brand management page allows you to review, edit, share, and influence what content and information Google uses to represent your brand. This page currently focuses on your ability to influence and set preferences for your brand profile, including but not limited to, hiding images, videos or updating your brand's description shoppers would see. Over time you can expect your brand content to reach more products across Google for consistency and ease of management. Your experience on this page will depend on your user role and brand profile claim status, as only super admins can see the "confirm" button to claim the brand, and only claimed users can access the edit button on the images and descriptions cards.

Preview brand profile

You can see an illustrative view of your brand profile at the top of the page in the Brand tab. When you click the “Manage brand profile” button, a popup dialog will appear, which allows you to add or update your images, description, or social videos.

Managing images

Your image library includes images that are sourced by Google from the web. Sources include:

  • Image search
  • Your business’s official social media channels
  • Your business’s website

You can also upload new images directly. The images are selected and sorted by default and some can be hidden in case you don’t want them to show.

Managing videos

Your video library includes the videos that Google has found from your social channels. You can manage which videos can display on your brand profile in the video section on the brand management page.

Note: YouTube videos can be played within Merchant Center but other video types should play on their respective platforms.

If there are videos that you don’t want to show on your brand profile, you can hide them under the “visibility preference” section.

Social videos are not guaranteed to be displayed, even if the "visibility preference" is set as “show” in the Merchant Center interface.

Managing descriptions

To generate your business description, you can choose from three options: Google can utilize your meta tag information, Google AI can create a description based on multiple data sources including your website, or you can provide a custom description.

You’ll preview a sample description output from the currently selected preference on the description card. If you haven’t indicated your preference, you'll see a description sample generated by AI or meta tag.

Instructions

By default, the brand management page is set to read-only. To be able to manage your brand images, videos, and description, you must first claim your brand profile by clicking ‘Confirm’ located in the alert box on the top of the brand management page. After you confirmed that you are authorized to manage your brand information, follow the steps below to edit your brand images, and update your video preferences and business descriptions.

Note: Brand management in Merchant Center is a beta feature and is still being tested. Images and descriptions you edited in Merchant Center may not always be eligible to show on your brand profile.

How to claim your brand profile

Step 1In the navigation menu of your Merchant Center account, click Brand.

Step 2At the top of the page in the "Brand" tab, Click Claim Brand profile.

Step 3The onboarding dialog will have 2 check boxes for you to choose your notification preference for the brand profile.

Step 4Click Manage now to claim and manage your brand profile.

How to manage images

Step 1 In the navigation menu of your Merchant Center account, click Brand.

Step 2 Click Manage images.

Step 3 The images from your website are automatically added in the image library. To upload more photos, click Add images.

Step 4 Select the images you’d like to upload or provide an image URL.

Step 5 Click Add. Note that uploaded images are subject for approval.

Note: Only lifestyle images are accepted for brand profile. See the examples below.

An infographic demonstrating the correct usage of lifestyle images in advertisements.

Remove or hide or show images on brand profile

The images displayed on your brand profile are influenced by how well your brand images are performing and what customers are searching for. You can remove images you've uploaded or hide uploaded images or images Google has found on your website to prevent them from appearing on your brand profile.

Step 1 In the navigation menu of your Merchant Center account, click Brand.

Step 2 Click Manage images.

Step 3 Select the image that you want to remove.

Step 4 Click the 3-dot icon 3 dot icon then select Delete this image, Show on brand profile or Don’t show on brand profile.

  • Note:
    • You can only delete uploaded images.
    • You can remove or hide multiple images.
    • Images might show by default if it’s not hidden.
Note: The action taken in the gallery (including save, hide, add new image, delete image) will be autosaved.

How to manage description

Step 1 In the navigation menu of your Merchant Center account, click Brand.

Step 2 Click Manage description.

Step 3 Select the description that you’d like to display in your brand profile:

  • Auto select (default). Google will select text directly from available sources online, including Wikipedia, your website's meta tags, and content on your homepage. Your description may change if the sources change.
    • Note: If no meta tags are found, an AI-generated description will be used.
  • AI-generated. AI-generated descriptions are created using multiple data sources including your website. These may change and improve as Gemini’s understanding of your brand improves. Click Use option to create AI-generated description. Select the Try again option to prompt the AI to generate a different description if you're not satisfied, and you can tweak the description before submitting it.
  • Write your own description.
    • You can write a description with your own words or use AI to suggest a description based on what Google found on your website.
    • Once you enter the description, click Save.
    • Google will review your description before showing it on the brand profile. The review process usually takes 10 minutes or less.

Step 4 Click Save.

Frequently asked questions

What are the image specifications for uploaded images?

  • Image height: 400 pixels or more
  • Image width: 400 pixels or more
  • Total Size: 64 Megapixel or less

Why is my description rejected?

Custom descriptions must meet our policy guidelines. We review all descriptions, and yours may be rejected if it doesn't comply. Check our guidelines here.

What is the minimum number of images we should upload ?

We recommend uploading at least 3 to 5 high-quality images that showcase different facets of your brand. This provides more options to optimize which visuals perform best and select the most relevant images for user queries. Providing more options generally improves performance.

How long does the review process take for uploaded images?

The review process usually takes 10 minutes or less.

Where do we crawl images from to show in Merchant Center?

Images are crawled from the merchant website.

How long will it take for Google to remove the image from the brand profile after I hide it in the Merchant Center “Brand” page?

It usually takes 10 minutes or less.

Will there be an image on my brand profile that’s not an image uploaded in Merchant Center and crawled images? If so, where will it come from?

Yes, this can come from various sources across the web.

What are the sources we use to do AI generation for description other than websites?

We only use Merchant websites for now.

How long will it take for Google to update the description on brand profile sourced from my website if I update the description on my website?

It usually takes 10 minutes or less.

Related links

Was this helpful?

How can we improve it?

Need more help?

Try these next steps:

Post to the help community Get answers from community members
Contact us Tell us more and we’ll help you get there
false
Search
Clear search
Close search
Google apps
Main menu
14685417061852440381
true
Search Help Center
true
true
true
true
true
71525
false
false
false
false