About your brand profile on Google Search

Your brand profile on Search serves as a quick and informative display of your online presence. As an online business, you can use it to engage more potential customers by displaying essential details like your business description, images, shipping details, and promotions. It helps customers understand your brand from the Search results page. Learn how to claim your brand profile.

This example shows the brand profile experience from a merchant's viewpoint.

Brand profile experience from manager's viewpoint

Information your brand profile displays

Your brand profile can feature various elements that highlight your brand, including:

How your information is sourced

To create an accurate, informative, and engaging profile, we sourced info from your website, Merchant Center account, Search, third-party licensed data, and publicly available sources.

Learn how Google sources brand profile info.

Learn how your brand profile maximizes your presence

When you optimize your brand profile on Search, you can:

  • Improve customer engagements: To connect with your customers on Search, showcase your brand’s unique story with engaging images and informative business descriptions.
  • Increase sales potential: Drive more interactions when you highlight key details such as promotions, shipping details, and return policies.
  • Streamline brand management: Manage your business info directly on Search and Merchant Center.
  • Get actionable performance insights: Use audience and content performance data to understand what engages your customers and improve your content for greater impact. Learn more about brand profile insights.

Find your brand profile

If your brand is eligible, you can access your brand profile on Google Search or on Merchant Center.

Google Search

  1. Go to Google Search.
  2. Search for your exact business name.
    • In the search results, your brand profile may appear.

If your brand profile doesn’t appear when you search of the exact business name:

  1. Go to Google Search.
  2. Search for my business.
    • If you have multiple profiles:
      1. In the search results, access your brand profile from the profile management box.
      2. Next to your brand profile, select View profile.

Merchant Center

  1. Go to the Merchant Center.
  2. On the left, select Brand.
  3. From the Merchant Center, manage your brand profile.
    • To manage your brand from Search, select View it live on Search.

Types of profiles on Google Search

When you search for a brand or business, or search for “my business” on Google, you may find brand profiles or Google Business Profiles.

  • Google Business Profiles: Allows local businesses to connect with potential customers in their area.
  • Brand profiles: Allows businesses to communicate their brand to users all over the world.

Related resources

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